Videos

Salesforce for B2C helps tire maker grab consumer traction

Classic tire maker BFGoodrich deploys Salesforce Marketing Cloud for B2C campaigns that communicate directly to consumers and get valuable feedback in return.
Salesforce Philanthropy Cloud taps United Way connections

Salesforce and United Way collaborated on a cloud-based platform that guides employees to nonprofits and helps Salesforce customers organize philanthropic projects.

Without transparent AI, the bots will run wild

The bots are coming! Pegasystems' AI lead explains in a video why automation transparency is key to successful implementation and speculates what the bot future will look like.
Swarovski sparks digital sales transformation with Dynamics CRM

Like many companies re-imagining sales in this era of digital transformation, Austrian glassmaker Swarovski has adopted Microsoft Dynamics CRM as a gateway platform to AI.
Getting veteran sales force buy-in for AI CRM tools

Setting up next-generation digital sales tools might not be easy, but it's even harder to get buy-in from successful veteran sales staff who built successful careers without them.
Europe's highways lead to customer service in the cloud

Daniel Krauss, founder and CIO of FlixBus, discusses how his vision for cloud brand management helped unify many of Europe's numerous regional bus companies.
Salesforce for nonprofits enables Year Up to track people, metrics

Running the IT backbone for a national nonprofit that benefits young adults requires CRM-style management of donors, educational entities, employers and students.
Marketing with Salesforce caps Lids' app strategy

Marketing with Salesforce: A conversation with Lids Sports Group SVP of E-commerce and Marketing Jeff Pearson on how brick-and-mortar chains compete with online-only retailers.
AI for retail next phase of Salesforce Commerce Cloud

Can Salesforce's customers help 'the Salesforce economy' catch up to Amazon's? Rob Garf hopes so, breaking down the latest additions to his platform in this video interview.
Salesforce Pardot adds fresh B2C style to VMware B2B sales

As a mature software company hoping to freshen its sales approach in the age of marketing automation, VMware is looking to consumer marketing techniques to win new enterprise business.
Salesforce artificial intelligence meets customer analytics

Salesforce's Analytics Cloud general manager, Ketan Karkhanis, discusses how artificial intelligence revolutionizes customer analytics and more.
Cloud vs. on-prem for social media CRM: Size doesn't matter

In this video Q&A, Pegasystems VP Jeff Nicholson discusses how large companies budget for AI pilots, choose clouds and figure out which customer service channels to support.
Salesforce AppExchange business app store gets upgrade, investment

Salesforce opens developer venture fund with $100M seed; upgrades dev platform; changes scoring system for apps based on security, team readiness and other non-revenue factors.
How AI, IoT and big data lead to new insights via data mining in CRM

SAP Labs director Seema Thomas discusses how big data infuses mature technologies -- such as AI, CRM and IoT -- with cutting-edge insights to drive better sales
Salesforce Commerce Cloud bridges gap between online and in-store buying

Despite historic omnichannel challenges, Salesforce Commerce Cloud aims to make online purchasing easier and gathering data about purchasers more comprehensive.
Salesforce Incubator brings innovation to forefront of Salesforce SMB strategy

Salesforce for Startups has launched the Salesforce Incubator program to make innovation and education core to the Salesforce SMB strategy.
Farmers Insurance turns to self-service capabilities with Salesforce

Farmers Insurance transforms its digital platform with Salesforce Service Cloud. With enhanced self-service capabilities, Farmer's tries to target a new level of customer experience.
What not to say to Salesforce Ventures to get their financial support

Being chosen by Salesforce Ventures as a company to invest in can mean the difference between success and failure. Here's how Salesforce chooses where to throw its support.
How to get started with Salesforce for small business

Small business owners can get the same level of marketing automation and AI technology that big companies with deep pockets have access to, thanks to Einstein and Salesforce clouds.
Institutional culture, not security, blocks cloud-based CRM

Some large companies are still weighing the virtues of moving to the cloud for CRM, says a Salesforce partner.
Salesforce IoT Cloud roadmap includes machine learning

Salesforce IoT Cloud will get a boost from Einstein features, including machine learning, to make predictions, which could help companies prevent product failures.
OnStar uses Salesforce clouds to find emergency services (or Dunkin')

OnStar's new connected cars took off from the intersection of multiple Salesforce clouds this year. Here's what may be next, if merchants jump aboard the connected car ecosystem.
Salesforce Commerce Cloud closes gap between online and in-store buying

Despite historic omnichannel challenges, Salesforce Commerce Cloud aims to make online purchasing easier and gathering data about purchasers more comprehensive.
Salesforce IoT Cloud Einstein delivers intelligence from sensor data

Salesforce's Einstein AI feature is now part of all its platforms, including IoT Cloud. Here's how one IoT Cloud user expects Einstein to impact the way device data is collected and used.
Salesforce AI could be the rising tide to lift all boats

Einstein, Salesforce's artificial intelligence, is embedded into all of the cloud company's apps with the goal of making sales, marketing and service users smarter.
Customer expectations rise, while customer personalization stagnates

A PwC expert says customers expect more and more from their digital interactions with companies. But marketing methods like customer personalization haven't caught up.
Philips uses Adobe to throw off burdens of legacy IT systems

Royal Philips of the Netherlands wanted to step into the modern era of content marketing to better serve customers on its website. But legacy IT systems stood in the way.
How RBS is democratizing data with Adobe Marketing Cloud

The Royal Bank of Scotland wanted to know more about its customers, and it wanted to use analytics to gain that insight. But it needed to democratize the data first.
Salesforce IoT Cloud heralds new emphasis and partnerships

This episode of BizApps Today assesses the new roads Salesforce is taking with its IoT Cloud. Also, predictive analytics mean little without clear next steps.
Customer-centric strategy needed before venturing into IoT Cloud

Companies that want to take advantage of the Internet of Things need to put customers at the center of their strategies to deliver on their expectations.
Sales productivity still at the heart of CRM

A Salesforce partner says that central CRM platform is the key to making sales reps productive and efficient.
Evolution of Salesforce Wave discussed at Dreamforce 2015

The future of Salesforce Analytics Cloud, known as Wave, is in connecting to other apps in the company's portfolio.
Salesforce Lightning strikes a chord with business users

A year after its release, Salesforce Lightning is beneficial to business users -- but we talk to a Salesforce admin who discusses what still needs work.
IoT data governance challenges discussed at Dreamforce

As Salesforce pushes its IoT Cloud, companies must be ready and willing to properly handle the massive influx of device data coming their way.
Despite Salesforce push, IoT adoption slow to take hold

Cost and long implementation cycles are hindering IoT adoption, but companies such as Salesforce are trying to address user concerns.
Salesforce Wave makes good on promise to democratize analytics

Wave, the Salesforce analytics cloud, promised to democratize analytics when it launched last year. With this year's UI enhancements, it can deliver.
Salesforce lays out startup strategy at Dreamforce

Salesforce's strategy for startups includes ushering them through the technological challenges that fledgling companies face.
Salesforce outlines what to expect from IoT Cloud

Salesforce's Dylan Steele discusses how data is transferred and used in the new IoT Cloud, as well as how it can adapt for the future.
Cloud-based financial apps no longer a brain twister for CFOs

CFOs are warming to the idea of storing financial data in the cloud, says Jeremy Roche, CEO of FinancialForce.com.
Contextual data tailors the customer journey at Quizzle

Personalizing the customer journey with consumer data and context are central to the marketing efforts of the credit report website, Quizzle.
Salesforce discusses impact of Wave, Lightning on Sales Cloud

Could Sales Cloud offer better insight into the sales pipeline and support team performance management? Salesforce's Sara Varni explores how in this video.
Airline personalizes the customer journey with Salesforce

Membership-based airline Surf Air wanted to better tailor its upselling and marketing to its customers, so it turned to Salesforce.
Content marketing strategies can soar -- or fall flat

Companies' content marketing strategies fall flat when they lack insight about what kind of content resonates with their audiences.
Effective social media metrics for customer experience

Social media metrics should help companies boost sales or improve customer service, not just measure audience numbers in a vacuum.
Customer journey maps can stave off dismal customer experience

Customer journey maps enable companies to prevent customer experience problems from escalating.
Are companies warming to the Microsoft cloud strategy?

At Microsoft Convergence, an expert says that companies are still hesitant about the cloud, but some are taking refuge in the Microsoft hybrid cloud.
The equilibrium of contact center workforce management

Proper workforce management in your contact center leads to equilibrium of cost and quality. Watch this webcast with Mario Baddour to learn more.
Hard Rock shares its customer service, social tips

Hard Rock, staffs its customer service department with just three people, who still manage to respond to up to 30,000 customer inquiries a month.
Paul Greenberg compares social CRM products

The author of CRM at the Speed of Light compares Oracle's social CRM offerings with those of Microsoft, SAP and Salesforce.com at OpenWorld and dishes on Marc Benioff's appearance.

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