Videos

Salesforce for B2C helps tire maker grab consumer traction

Classic tire maker BFGoodrich deploys Salesforce Marketing Cloud for B2C campaigns that communicate directly to consumers and get valuable feedback in return.
Salesforce Philanthropy Cloud taps United Way connections

Salesforce and United Way collaborated on a cloud-based platform that guides employees to nonprofits and helps Salesforce customers organize philanthropic projects.

Without transparent AI, the bots will run wild

The bots are coming! Pegasystems' AI lead explains in a video why automation transparency is key to successful implementation and speculates what the bot future will look like.
Swarovski sparks digital sales transformation with Dynamics CRM

Like many companies re-imagining sales in this era of digital transformation, Austrian glassmaker Swarovski has adopted Microsoft Dynamics CRM as a gateway platform to AI.
Getting veteran sales force buy-in for AI CRM tools

Setting up next-generation digital sales tools might not be easy, but it's even harder to get buy-in from successful veteran sales staff who built successful careers without them.
Europe's highways lead to customer service in the cloud

Daniel Krauss, founder and CIO of FlixBus, discusses how his vision for cloud brand management helped unify many of Europe's numerous regional bus companies.
AI for retail next phase of Salesforce Commerce Cloud

Can Salesforce's customers help 'the Salesforce economy' catch up to Amazon's? Rob Garf hopes so, breaking down the latest additions to his platform in this video interview.
Salesforce for nonprofits enables Year Up to track people, metrics

Running the IT backbone for a national nonprofit that benefits young adults requires CRM-style management of donors, educational entities, employers and students.
Marketing with Salesforce caps Lids' app strategy

Marketing with Salesforce: A conversation with Lids Sports Group SVP of E-commerce and Marketing Jeff Pearson on how brick-and-mortar chains compete with online-only retailers.
Salesforce Pardot adds fresh B2C style to VMware B2B sales

As a mature software company hoping to freshen its sales approach in the age of marketing automation, VMware is looking to consumer marketing techniques to win new enterprise business.
Salesforce artificial intelligence meets customer analytics

Salesforce's Analytics Cloud general manager, Ketan Karkhanis, discusses how artificial intelligence revolutionizes customer analytics and more.
Cloud vs. on-prem for social media CRM: Size doesn't matter

In this video Q&A, Pegasystems VP Jeff Nicholson discusses how large companies budget for AI pilots, choose clouds and figure out which customer service channels to support.
Salesforce AppExchange business app store gets upgrade, investment

Salesforce opens developer venture fund with $100M seed; upgrades dev platform; changes scoring system for apps based on security, team readiness and other non-revenue factors.
How AI, IoT and big data lead to new insights via data mining in CRM

SAP Labs director Seema Thomas discusses how big data infuses mature technologies -- such as AI, CRM and IoT -- with cutting-edge insights to drive better sales

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