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Salesforce for small businesses gets thumbs up from one small biz

SAN FRANCISCO -- No one can argue that small businesses have it easy. With smaller bankrolls than some of their larger competitors, anything that can help them operate on a budget is seen as a blessing. With Salesforce for small businesses, easy fixes like apps can mean big changes in day-to-day life within the company.

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We caught up with James Christy, vice president of business development at Postali LLC, a small legal advertising firm in Columbus, Ohio, at Dreamforce 13 to talk about how he benefitted from attending the conference and what he found most valuable during his time there.

Christy said that he and his co-workers wanted to look into matters that often get overlooked in time-crunched small businesses and discussed goals for his company that include streamlining their processes, adopting marketing automation and picking up other how-to tips.

"Hearing about how many apps, add-ons and new technologies are available every day is inspiring," he said, adding that he and his colleagues look forward to trying out the Salesforce apps and seeing how they can be used.

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This seems promising, but I also wonder how many small businesses can truly afford the cost of Salesforce (or other services that make day-to-day business easier).