Man-to-machine social networks take to the cloud

Man-to-machine connections and social networks were among the highlights at Salesforce.com's Dreamforce conference in San Francisco. The company showed off connections between coke machines and social networks and jet engines and enterprise social networks.

In this video, Jeff Kaplan, managing director of Wellesley, Mass.-based THINKstrategies Inc., explains the importance of cloud computing when undertaking these sorts of initiatives.

He also talks about Salesforce.com's entry into the performance management realm with Work.com, and the identity management realm with Salesforce Identity and the Marketing Cloud. Find out what this week's announcements mean for Salesforce.com partners, customers and prospects.

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