Tips

Tips

• Top four CRM platforms for your budget

  There are several factors that go into deciding where to spend your CRM budget. Here's a breakdown of the big four CRM platforms to help you better understand your choices.  Continue Reading

• Salesforce certification training can lead to well-rounded employees

  Daniel Peter believes Salesforce certification training helps him be a better all-around employee, a step he once again took most recently with a CPQ Specialist accreditation.  Continue Reading

• Six customer service channels you need to support

  The first step in determining which channels to use for customer service is to understand customer demands, and then supply those communications channels effectively.  Continue Reading

• The importance of integrating social CRM tools into a CRM strategy

  Customer engagement is no longer about simply handling a phone call or letter. Organizations must also be at the ready to address issues on social media.  Continue Reading

• The integration of CRM with cross-channel marketing breeds agility

  Leading enterprises searching for ways to bring agility to the market need look no further than cross-channel marketing.  Continue Reading

• Smartphones sound the death knell for outbound marketing strategies

  Telemarketing might not be dead, but the near-complete saturation of smartphones in the consumer market has landed some death blows to outbound marketing strategies.  Continue Reading

• How AI marketing can make the most of CRM data

  Find out how enterprises can use CRM data to move from customer journeys toward AI marketing and engagement strategies.  Continue Reading

• Combining DAM and DX for digital experience management

  Digital asset management systems predate the web. Cutting-edge digital experiences, however, depend on keeping DAM in order, with rich media served in a timely manner.  Continue Reading

• What's the right mix of people and marketing automation tools?

  Finding the right balance between marketing automation tools and personnel can be tricky, especially with so many options popping up. Here's how to do it correctly.  Continue Reading

• Salesforce consultant certification is the rainmaker for CRM workers

  Hamza Abib has 18 Salesforce certifications and is aiming to earn all 25. But his Salesforce consultant certification provides a foundation that informs all of his work.  Continue Reading

• How to calculate the true cost of a website

  The cost of a website can vary greatly. Knowing which website functions will help, not hinder, your organization can save you money.  Continue Reading

• The case for code in the Salesforce developer certification

  The Salesforce developer certification measures click skills or code skills. Here is a guide to knowing the code skills necessary to pass the Force.com Developer certification.  Continue Reading

• The benefits of CRM blockchain technology applications

  Blockchain supports Bitcoin, but speculation has started about blockchain technology applications someday improving CRM due to their security strengths. That integration will probably take time.  Continue Reading

• Your guide to contact center technology purchasing decisions

  Selecting the right contact center technology for an organization is essential to its success, but with so many options, how do you know which is the best fit?  Continue Reading

• What the Einstein-Watson merger means for Salesforce and IBM

  IBM is coming to Salesforce's aid, in a partnership to bolster the CRM giant's new AI Einstein bid with IBM's own Watson. Expert Scott Robinson takes a look at the partnership.  Continue Reading