Tips

Tips

• Survey marketing leads to sales insights for outdoor association

  After decades of catering to the needs of known customers, outdoor retailers now see the light and are targeting old and new customers with data-driven marketing and sales initiatives.  Continue Reading

• Adding voice, text channels in CRM for apps

  When SpotHero wanted to create text and voice channels to enable agents to assist app users with parking their cars, Ujet was the ticket that made it work.  Continue Reading

• How to define Scrum team roles in a Salesforce world

  Organizations could find greater efficiencies and finish projects faster by assigning Scrum roles to members of their Salesforce teams, advises expert Geneva Stephens.  Continue Reading

• Natural language driving proliferation of FB Messenger

  Companies are incorporating chatbots with natural language capabilities to help improve customer experiences, and they are starting to reap the rewards.  Continue Reading

• In the cloud, tools for data integration gain importance

  Integration software has become a necessary tool for companies that use cloud-based software.  Continue Reading

• Salesforce Quip gets a facelift

  At Dreamforce, Salesforce launched a major update to its Quip collaboration environment that enables employees and users to customize the collaboration interface.  Continue Reading

• Einstein AI drills deeper into Salesforce clouds

  Einstein AI tools show great promise and are expanding deeper into the Salesforce clouds. Many smaller companies still need some convincing, but have high hopes for the future.  Continue Reading

• The four social media CRM best practices you should know

  As social media begins to play a larger role in customer interactions, social media CRM best practices are an increasing must-have for any organization trying to keep up.  Continue Reading

• Eight must-have call center systems for customer service

  It can be challenging to pick a call center technology, implement it and optimize it for the best results. Here are the top eight call center tools to deliver the best customer experience.  Continue Reading

• Benefits of predictive lead scoring: Where AI meets sales

  Adding artificial intelligence to lead scoring can help companies increase sales by better prioritizing customers and aligning sales messaging and resources with clients.  Continue Reading

• How to make your Dreamforce conference experience less overwhelming

  The annual Salesforce user event has grown from a small conference to overrunning San Francisco's city center. Expert Brent Leary has advice to get the most out of Dreamforce.  Continue Reading

• AI integration with CRM tools boosts lead scoring processes

  Integrating AI technologies into CRM platforms is beginning to pay off for sales teams as they start to see the benefits of predictive lead scoring.  Continue Reading

• Top four CRM platforms for your budget

  There are several factors that go into deciding where to spend your CRM budget. Here's a breakdown of the big four CRM platforms to help you better understand your choices.  Continue Reading

• Salesforce certification training can lead to well-rounded employees

  Daniel Peter believes Salesforce certification training helps him be a better all-around employee, a step he once again took most recently with a CPQ Specialist accreditation.  Continue Reading

• Six customer service channels you need to support

  The first step in determining which channels to use for customer service is to understand customer demands, and then supply those communications channels effectively.  Continue Reading