Tips

Tips

• When you buy CRM software, it's a business decision

  Many companies falter in buying CRM software because they don't consider the decision in the context of their business needs and existing technology, advises an expert.  Continue Reading

• How data democratization can enhance decision making

  In order to have a positive effect on decision making, users need access to data that is accurate, digestible and updated in real time. But that's easier said than done.  Continue Reading

• Contact center software updates shouldn't waylay operations

  To keep pace with customer expectations, contact centers must evaluate their technologies and make some difficult decisions about investments in the tools they've used for years.  Continue Reading

• Are you ready for an enterprise marketing platform?

  Has your company's needs outpaced the abilities of your marketing platform? It may be time to make the jump to the Salesforce Marketing Cloud. Here's what to consider.  Continue Reading

• Can predictive analytics make sales funnel management work?

  If your organization is trying to rein in an erratic sales funnel and get a handle on the deals that will really close, predictive analytics may help.  Continue Reading

• Is SteelBrick CPQ on Salesforce a killer app?

  The SteelBrick CPQ tool is now part of Salesforce. Expert Eric Borthwick offers best practices for using it, and looks at how this affects Apttus CPQ.  Continue Reading

• Salesforce Community Cloud opens doors for partners

  The Salesforce Community Cloud brings partners into business processes in new ways -- but documentation and licensing caveats could derail your efforts.  Continue Reading

• Lack of customer understanding can undercut companies

  Companies may think they're doing a terrific job with personalized marketing, but studies show customers have another view. It's time to understand your customer.  Continue Reading

• Don't get buried by a Salesforce Sales Cloud implementation

  Bringing Salesforce Sales Cloud to your sales reps doesn't have to be a revolution. It can be an evolution in their way of working.  Continue Reading

• What's behind the proliferation of Salesforce PaaS offerings?

  Salesforce has announced its vision for a single app development platform. But as more PaaS offerings launch, meeting that goal isn't likely in the immediate future.  Continue Reading

• Top contact center management dos and don'ts

  Customer service agents set the tone for a customer's interactions with a company. Learn how to improve the experience with contact center management dos and don'ts from an expert.  Continue Reading

• It's about the customer lifecycle, not just closing the deal

  A shortsighted focus on closing the deal can cause a company to come up short of its real goal of nurturing consumers throughout the customer lifecycle.  Continue Reading

• Simplifying CRM with the release management process

  Don't get blindsided by the release management process. Protect users and your CRM from the unintended consequences of unanticipated changes.  Continue Reading

• Why multichannel analytics is in your company's future

  Data silos are killing company productivity, but also blocking companies from deriving key insights.  Continue Reading

• Putting contact centers at center of customer experience strategy

  Contact centers were historically viewed as cost centers rather than locus points for enhancing customer experience.  Continue Reading