Tips

Tips

• Lack of customer understanding can undercut companies

  Companies may think they're doing a terrific job with personalized marketing, but studies show customers have another view. It's time to understand your customer.  Continue Reading

• Don't get buried by a Salesforce Sales Cloud implementation

  Bringing Salesforce Sales Cloud to your sales reps doesn't have to be a revolution. It can be an evolution in their way of working.  Continue Reading

• What's behind the proliferation of Salesforce PaaS offerings?

  Salesforce has announced its vision for a single app development platform. But as more PaaS offerings launch, meeting that goal isn't likely in the immediate future.  Continue Reading

• Top contact center management dos and don'ts

  Customer service agents set the tone for a customer's interactions with a company. Learn how to improve the experience with contact center management dos and don'ts from an expert.  Continue Reading

• It's about the customer lifecycle, not just closing the deal

  A shortsighted focus on closing the deal can cause a company to come up short of its real goal of nurturing consumers throughout the customer lifecycle.  Continue Reading

• Simplifying CRM with the release management process

  Don't get blindsided by the release management process. Protect users and your CRM from the unintended consequences of unanticipated changes.  Continue Reading

• Why multichannel analytics is in your company's future

  Data silos are killing company productivity, but also blocking companies from deriving key insights.  Continue Reading

• Putting contact centers at center of customer experience strategy

  Contact centers were historically viewed as cost centers rather than locus points for enhancing customer experience.  Continue Reading

• Reaching new heights in omnichannel customer service

  Contact center agents can better approximate an omnichannel customer experience with the right tools, such as a single user interface for customer information.  Continue Reading

• How to plan for a Salesforce server switch

  If your company has alerted you about an imminent Salesforce server switch by the CRM provider, here's a step-by-step process to ensure a smooth transition.  Continue Reading

• Building customer loyalty with surprise-and-delight marketing

  To foster brand loyalty, companies can forge emotional connections with customers by giving them unexpected discounts and perks.  Continue Reading

• Evangelizing clean data in Salesforce

  Salesforce can power serious business insight with analytics and other tools, but only when the system houses clean data that's well-maintained.  Continue Reading

• Why Alibaba's social media engagement strategy paid off

  Alibaba broke sales records on Singles Day 2015. What does the Chinese retailer's social media engagement strategy tell us about traditional marketing?  Continue Reading

• Handling unwieldy data with Salesforce Wave Analytics

  With sales teams struggling to access and consume data, Salesforce Wave Analytics promises ease of use and accessibility.  Continue Reading

• Employee engagement strategy improves customer experience

  Contact centers already suffer from turnover that puts customer experience strategies at risk. Companies need to tackle better customer experience via employee engagement strategy.  Continue Reading