Tips

Tips

• Don't let data integration issues hold your business hostage

  Data is an important commodity for businesses -- but only if it's clean. Use these data quality and data enrichment tips to keep your CRM system in shape.  Continue Reading

• Reality check on your Salesforce data integration project

  If you're embarking on a Salesforce data integration project, you shouldn't forget these three overlooked considerations, expert Eric Borthwick cautions.  Continue Reading

• Dynamics CRM and NAV integration tips to boost efficiency

  Microsoft Dynamics CRM and NAV integration is more art than science, but this tip provides the steps and paths to some readily available tools that can help.  Continue Reading

• Stop chasing KPIs to power proactive customer service

  Contact centers focused heavily on key performance indicators may improve only short-term results, an expert cautions. Find out how a knowledge management system can help.  Continue Reading

• What you can expect in Microsoft Dynamics CRM 2016

  The Microsoft Dynamics CRM 2016 spring wave is about to hit, offering social engagement features, integration with recently acquired technologies and more.  Continue Reading

• When you buy CRM software, it's a business decision

  Many companies falter in buying CRM software because they don't consider the decision in the context of their business needs and existing technology, advises an expert.  Continue Reading

• How data democratization can enhance decision making

  In order to have a positive effect on decision making, users need access to data that is accurate, digestible and updated in real time. But that's easier said than done.  Continue Reading

• Contact center software updates shouldn't waylay operations

  To keep pace with customer expectations, contact centers must evaluate their technologies and make some difficult decisions about investments in the tools they've used for years.  Continue Reading

• Are you ready for an enterprise marketing platform?

  Has your company's needs outpaced the abilities of your marketing platform? It may be time to make the jump to the Salesforce Marketing Cloud. Here's what to consider.  Continue Reading

• Can predictive analytics make sales funnel management work?

  If your organization is trying to rein in an erratic sales funnel and get a handle on the deals that will really close, predictive analytics may help.  Continue Reading

• Is SteelBrick CPQ on Salesforce a killer app?

  The SteelBrick CPQ tool is now part of Salesforce. Expert Eric Borthwick offers best practices for using it, and looks at how this affects Apttus CPQ.  Continue Reading

• Salesforce Community Cloud opens doors for partners

  The Salesforce Community Cloud brings partners into business processes in new ways -- but documentation and licensing caveats could derail your efforts.  Continue Reading

• Lack of customer understanding can undercut companies

  Companies may think they're doing a terrific job with personalized marketing, but studies show customers have another view. It's time to understand your customer.  Continue Reading

• Don't get buried by a Salesforce Sales Cloud implementation

  Bringing Salesforce Sales Cloud to your sales reps doesn't have to be a revolution. It can be an evolution in their way of working.  Continue Reading

• What's behind the proliferation of Salesforce PaaS offerings?

  Salesforce has announced its vision for a single app development platform. But as more PaaS offerings launch, meeting that goal isn't likely in the immediate future.  Continue Reading