Tips

Tips

• Boost contact center service without adding agents

  Contact center service is critical to customer experience, so companies need to ensure their call center agents have the right tools and techniques for the job. Here's how.  Continue Reading

• Understanding Salesforce App Cloud licensing

  Salesforce App Cloud opens important doors to building new functionality into Salesforce. But it's important to read the fine print on licensing options.  Continue Reading

• Demandware e-commerce technology puts arrow in Salesforce quiver

  With the purchase of Demandware, Salesforce is taking aim at Oracle and SAP, which have already integrated e-commerce capabilities.  Continue Reading

• Consumers still waiting for Godot on personalized marketing?

  Personalized messaging can be an invaluable tool for marketers. Unfortunately, these marketing campaigns aren't living up to their potential, according to consumers.  Continue Reading

• Three features on the Microsoft Dynamics CRM 2016 roadmap

  A new Microsoft roadmap website has revealed what's to come in Dynamics CRM 2016 and future versions. Here we look at three features on the docket.  Continue Reading

• When you need custom Salesforce code -- and when you don't

  As the Salesforce saying goes: clicks, not code. But is that always the case? An expert offers insights into which issues will require custom code to address.  Continue Reading

• How Salesforce1 app promotes mobility in sales and service

  The Salesforce1 app has brought new productivity and efficiency to mobile workers' tasks by allowing them to update and access customer account records and enabling on-site sales.  Continue Reading

• Three keys to creating a winning Salesforce training plan

  Salesforce rollouts are only successful if employees know how to use the platform to replace their inefficient habits. This Salesforce training plan can help.  Continue Reading

• How to reduce the number of clicks in Salesforce

  Users don't want to work with applications that aren't intuitive or require too many clicks to complete a task. An expert shares how to streamline things in Salesforce.  Continue Reading

• Service Cloud brings intuitive UI to customer service and support

  Here's why the Salesforce Service Cloud and its console are designed to make customer service and support more efficient and intuitive.  Continue Reading

• Getting that elusive ROI from digital marketing technology

  Don't get hung up with ROI as you try to justify spending on marketing technology, an expert advises. Start at the beginning: Define your business goals and needs and move forward.  Continue Reading

• Five common pitfalls in content marketing strategies

  Companies still need to be convinced that content marketing strategies are must-haves in the marketing toolkit.  Continue Reading

• Six Salesforce marketing automation pros and cons

  Salesforce Marketing Cloud is chock full of features to help you manage customers, but it still lacks some important features. Consider these strengths and weaknesses.  Continue Reading

• Can Salesforce Wave answer data integration challenges?

  Like other products, Salesforce Wave promises to make it easy to stitch together data silos. Is data integration as easy as it sounds? An expert offers some insight.  Continue Reading

• Mobile marketing strategy isn't a bolt-on to existing strategy

  Too often, companies falter in their marketing strategies by tacking mobility onto what they already do. Instead, you should create 'mobile moments.'  Continue Reading