Tips

Tips

• Salesforce rallies in retail with purchase of Demandware e-commerce

  Now that Salesforce has purchased Demandware, it's positioned to compete with vendors like Oracle and even Amazon for market share.  Continue Reading

• Four features of contact center evolution

  Contact center evolution is explored through four key features, identifying how contact centers have changed through the past, present and future.  Continue Reading

• Customer experience innovation isn't as hard as it sounds

  Customer experience innovation tries to evolve quickly enough to meet the continuously changing needs of the consumer. So how can back-end systems help improve the customer experience?  Continue Reading

• Migrating from Salesforce Classic to Salesforce Lightning

  The Salesforce development roadmap has clearly signaled that Salesforce Lightning is the future of the Salesforce platform. But some customizations and apps may not be Lightning-ready.  Continue Reading

• Salesforce Lightning development makes strides, but still falls short

  The Lightning development framework in the Salesforce CRM platform has undergone upgrades in usability, but there are still some improvements to await.  Continue Reading

• In customer personalization, explicit data matters

  By utilizing explicit data, companies can increase brand engagement and enhance the customer journey through customer personalization.  Continue Reading

• Customer engagement strategy helps to usher in business change

  Starbucks succeeds with price changes thanks to a knowledgeable consumer engagement strategy, while Wal-Mart has struggled given a lack of customer understanding.  Continue Reading

• Boost contact center service without adding agents

  Contact center service is critical to customer experience, so companies need to ensure their call center agents have the right tools and techniques for the job. Here's how.  Continue Reading

• Understanding Salesforce App Cloud licensing

  Salesforce App Cloud opens important doors to building new functionality into Salesforce. But it's important to read the fine print on licensing options.  Continue Reading

• Demandware e-commerce technology puts arrow in Salesforce quiver

  With the purchase of Demandware, Salesforce is taking aim at Oracle and SAP, which have already integrated e-commerce capabilities.  Continue Reading

• Consumers still waiting for Godot on personalized marketing?

  Personalized messaging can be an invaluable tool for marketers. Unfortunately, these marketing campaigns aren't living up to their potential, according to consumers.  Continue Reading

• Three features on the Microsoft Dynamics CRM 2016 roadmap

  A new Microsoft roadmap website has revealed what's to come in Dynamics CRM 2016 and future versions. Here we look at three features on the docket.  Continue Reading

• When you need custom Salesforce code -- and when you don't

  As the Salesforce saying goes: clicks, not code. But is that always the case? An expert offers insights into which issues will require custom code to address.  Continue Reading

• How Salesforce1 app promotes mobility in sales and service

  The Salesforce1 app has brought new productivity and efficiency to mobile workers' tasks by allowing them to update and access customer account records and enabling on-site sales.  Continue Reading

• Three keys to creating a winning Salesforce training plan

  Salesforce rollouts are only successful if employees know how to use the platform to replace their inefficient habits. This Salesforce training plan can help.  Continue Reading