Tips

Tips

Marketing software and platforms

• How to safeguard Microsoft Dynamics CRM security

  Microsoft Dynamics CRM security can be onerous if you try and lock things down too much. Here is a rundown of features that can help you make Dynamics CRM 'usably secure.'  Continue Reading

• Amazon Go strives to put a stake in the e-commerce market

  Amazon is carving out new capabilities in the e-commerce market with its Amazon Go service -- which may have a profound impact on CRM, according to expert Jeff Kaplan.  Continue Reading

• Why you should care about Agile marketing

  For marketers, an accelerated pace of change is as inevitable as death and taxes. Get ahead of modern marketing strategies by choosing an experimental approach.  Continue Reading

• What to look for in marketing automation software

  If you're looking for marketing automation software, go beyond the basic features and consider new capabilities for mobile, location-based services, omnichannel and more.  Continue Reading

• Sales-marketing alignment fuels successful account-based marketing

  Account-based marketing has been successful in boosting sales and helping marketers personalize messaging, but it requires alignment between departments that is often lacking.  Continue Reading

• In customer personalization, explicit data matters

  By utilizing explicit data, companies can increase brand engagement and enhance the customer journey through customer personalization.  Continue Reading

• Demandware e-commerce technology puts arrow in Salesforce quiver

  With the purchase of Demandware, Salesforce is taking aim at Oracle and SAP, which have already integrated e-commerce capabilities.  Continue Reading

• Consumers still waiting for Godot on personalized marketing?

  Personalized messaging can be an invaluable tool for marketers. Unfortunately, these marketing campaigns aren't living up to their potential, according to consumers.  Continue Reading

• Six Salesforce marketing automation pros and cons

  Salesforce Marketing Cloud is chock full of features to help you manage customers, but it still lacks some important features. Consider these strengths and weaknesses.  Continue Reading

• Don't alienate customers with forced context marketing

  Using data for context marketing can help target new prospects and retain existing customers. But companies have to travel the line between effective and intrusive.  Continue Reading

• Five must-have features in a marketing automation platform

  If you're buying an enterprise marketing automation platform, which features are must-haves? We look at five key areas, including multichannel marketing, lead management and more.  Continue Reading

• Are you ready for an enterprise marketing platform?

  Has your company's needs outpaced the abilities of your marketing platform? It may be time to make the jump to the Salesforce Marketing Cloud. Here's what to consider.  Continue Reading

• Marketing automation platform needs integration, not features

  One company has tested several marketing automation software platforms and discovered that, with existing Salesforce technology, features may matter less than integration.  Continue Reading

• Offering free content attracts customers

  Offering free content may seem counterintuitive when the goal is to sell, but educating consumers -- not just selling to them -- is better for a long-term marketing strategy.  Continue Reading

• Interconnected campaigns central to omnichannel marketing

  Digital marketing works best when campaigns are linked using a omnichannel marketing approach to provide a consistent and frictionless customer experience.  Continue Reading