Tips

Tips

Customer experience best practices

• Tips to build a successful digital customer service strategy

  CRM pros from Wendy's, Chamberlain Group and DoorDash offer tips for integrating Salesforce AI and social media channels to create a successful digital CX strategy.  Continue Reading

• How Salesforce1 app promotes mobility in sales and service

  The Salesforce1 app has brought new productivity and efficiency to mobile workers' tasks by allowing them to update and access customer account records and enabling on-site sales.  Continue Reading

• CRM marketplace could undergo new competition

  While the CRM market has long been dominated by a small cohort of established providers, new niche players could shake up the landscape.  Continue Reading

• SAP's customer engagement strategy could trump CRM

  SAP is trying to broaden the boundaries of CRM in service of a customer engagement strategy.  Continue Reading

• Post-sale interaction helps to build customer relationships

  Companies tend to focus on the events leading up to a sale. But research suggests that post-sale interaction is key for long-term relationships.  Continue Reading

• Customer engagement emerges as the next frontier in product innovation

  True innovators recognize that customer engagement is at the heart of successful customer service.  Continue Reading

• Driving multichannel engagement with the voice of the customer

  Companies need to be ready to interact with customers via many different contact points to foster better engagement.  Continue Reading

• What's in your marketing toolbox? Buying campaign management tools

  Campaign management tools need to have certain features: audience segmentation and personalization, customer lifecycle management, and more.  Continue Reading

• Ten customer service issues to keep you up at night

  Customer service problems are really opportunities to boost customer trust in your brand. These 10 questions can help you restore that trust.  Continue Reading

• Customer experience management trends to watch

  Our experts analyze customer service trends and strategies that companies of all sizes can use to amplify the customer experience.  Continue Reading

• More enterprises develop mobile apps for SaaS

  Learn why more enterprises are developing mobile apps for SaaS and why some turn to PaaS.  Continue Reading