Voice of the customer
Businesses rely on the voice of the customer (VoC) to improve product development and the customer experience. Learn about the latest VoC tools and strategies to collect customer feedback and gauge customer expectations.
New & Notable
Free Guide: Acquia Lift v. Evergage v. Google Optimize
As content personalization platforms become more widely adopted, it’s important to have a clear understanding on how they would potentially add to your marketing team. Inside, explore the catalyst for personalization, 3 things personalized content delivery depends on, and how these 3 featured vendors stack up in 8 categories.
Voice of the customer News
-
July 14, 2009
14
Jul'09
Allegiance consolidates enterprise feedback management market with Inquisite acquisition
Allegiance is adding Inquisite's online surveying tool to build out its enterprise feedback management offering.
-
July 16, 2002
16
Jul'02
Report: Ditch your five-year CRM plan
CIOs often like to draw a five-year roadmap for CRM success. Yet in its new report "Avoid the CRM planning trap," Boston-based Akibia Consulting is recommending a far more incremental approach. In a conversation with SearchCRM, president Adam Honig ...
-
November 06, 2001
06
Nov'01
PRM vendor ChannelWave aims to rally best-of-breed supporters
Despite predictions of its imminent demise, partner relationship management (PRM) vendor ChannelWave is still kicking and has aspirations to carve out a comfortable niche for itself.
-
August 27, 2001
27
Aug'01
Quick Takes: The acquisitions and partnerships continue
This week's searchCRM Quick Takes features announcements from Relizon, Epsilon, Xchange, SaneNet2Phone, Nuance, Altitude Software and IBM.
Voice of the customer Get Started
Bring yourself up to speed with our introductory content
-
How to gather and evaluate customer sentiment
Businesses can harvest customer sentiment from a number of places, including social media, surveys, likes, comment cards, contact centers and word of mouth. Continue Reading
-
How to forge a smart customer experience strategy
Crafting a seamless customer experience is essential for business success now. Learn the fundamentals of a winning CX initiative, from strategy to tech acquisition to launch and beyond. Continue Reading
-
Going multichannel will improve customer experience -- but not without a plan
Companies today know they can't get by with just a call center. And they know adding a website alone won't help much. They know where it's at: to improve customer experience, they'll also need a social media presence, a mobile app -- and they'll ... Continue Reading
Manage Voice of the customer
Learn to apply best practices and optimize your operations.
-
How do you turn customer feedback into actionable insights?
Actionable insights can be gleaned from brand surveys and reviews, competitor reviews and social media. However, not all insights are insightful or actionable. Continue Reading