Social commerce
Twitter's not just for millennials anymore -- companies are finding positive bottom-line benefits for setting up shop on social sites. Social commerce enables customers to learn about a product or service on sites such as Instagram and entices them to click through to buy. Other scenarios include repeat sales and upsells through social media interactions.
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Here’s a recent report from Worldwide Business Research (WBR) that explores how Netflix’s commitment to personalization is impacting customer expectations, Nike is turning data into unrivaled customer experiences, Wendy’s is driving customer experience through digital, and more.
Social commerce News
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April 10, 2013
10
Apr'13
SugarCon speaker reveals 10 reasons why social CRM projects fail
Culture issues and lack of compliance policies are just two of the factors that work against social CRM, according to one speaker at this week's SugarCon conference.
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July 21, 2010
21
Jul'10
Do email marketing and email service skills translate to social?
Some email marketing and email service skills translate well to social CRM efforts --but not all, experts warn.
Social commerce Get Started
Bring yourself up to speed with our introductory content
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online customer community
Online customer communities are Web-based gathering places for customers, experts, and others to discuss problems, post reviews, brainstorm, and engage with one another. Continue Reading
Evaluate Social commerce Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
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What is the role of social media in e-commerce?
In an effort to increase transparency, organizations should either integrate social media with their e-commerce platform or enable users to post reviews and rate their products. Continue Reading
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ROI, budgets prevent companies' embrace of social media analytics
There might be a lot of buzz around social media analytics, but businesses have yet to invest or implement, according to a new TDWI survey. Continue Reading
Manage Social commerce
Learn to apply best practices and optimize your operations.
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Don't let data integration issues hold your business hostage
Data is an important commodity for businesses -- but only if it's clean. Use these data quality and data enrichment tips to keep your CRM system in shape. Continue Reading