Social commerce
Twitter's not just for millennials anymore -- companies are finding positive bottom-line benefits for setting up shop on social sites. Social commerce enables customers to learn about a product or service on sites such as Instagram and entices them to click through to buy. Other scenarios include repeat sales and upsells through social media interactions.
New & Notable
Social commerce News
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January 14, 2021
14
Jan'21
Capitol riots spark e-commerce terms of service enforcement
Shopify, Salesforce and Google take action in wake of Capitol riots, as adware and customer experience platforms play an uncomfortable role in political events and discourse.
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August 18, 2020
18
Aug'20
E-commerce business growth slows, but still a boom period
As the world partially reopens businesses shuttered due to the pandemic, new e-commerce tech investments may make gains from earlier this year permanent.
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July 21, 2020
21
Jul'20
Salesforce beefs up e-commerce order management features
Salesforce adds B2C-friendly order-management features to support internationalization of e-commerce, as well as pre-built integrations to channels such as Google and Instagram.
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June 09, 2020
09
Jun'20
Pandemic e-commerce trends point to massive growth
The pandemic caused consumers and businesses to form new online buying habits; now e-commerce is booming. That trend will hold for a year, or maybe forever, experts said.
Social commerce Get Started
Bring yourself up to speed with our introductory content
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online customer community
Online customer communities are Web-based gathering places for customers, experts, and others to discuss problems, post reviews, brainstorm, and engage with one another. Continue Reading
Evaluate Social commerce Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
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What is the role of social media in e-commerce?
In an effort to increase transparency, organizations should either integrate social media with their e-commerce platform or enable users to post reviews and rate their products. Continue Reading
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ROI, budgets prevent companies' embrace of social media analytics
There might be a lot of buzz around social media analytics, but businesses have yet to invest or implement, according to a new TDWI survey. Continue Reading
Manage Social commerce
Learn to apply best practices and optimize your operations.
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Why companies shouldn't overlook mobile customer engagement
Companies that have a mobile customer engagement strategy can improve personalization, connect with customers over various channels and provide an easy buying process. Continue Reading
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Don't let data integration issues hold your business hostage
Data is an important commodity for businesses -- but only if it's clean. Use these data quality and data enrichment tips to keep your CRM system in shape. Continue Reading