Social commerce

Twitter's not just for millennials anymore -- companies are finding positive bottom-line benefits for setting up shop on social sites. Social commerce enables customers to learn about a product or service on sites such as Instagram and entices them to click through to buy. Other scenarios include repeat sales and upsells through social media interactions.

April 05, 2021 05 Apr'21
How post-pandemic B2B e-commerce tech stacks will look

What will B2B e-commerce look like in the post-pandemic world? Experts and tech leaders share how COVID-19 fueled big changes and what's next.
January 14, 2021 14 Jan'21
Capitol riots spark e-commerce terms of service enforcement

Shopify, Salesforce and Google take action in wake of Capitol riots, as adware and customer experience platforms play an uncomfortable role in political events and discourse.
August 18, 2020 18 Aug'20
E-commerce business growth slows, but still a boom period

As the world partially reopens businesses shuttered due to the pandemic, new e-commerce tech investments may make gains from earlier this year permanent.
July 21, 2020 21 Jul'20
Salesforce beefs up e-commerce order management features

Salesforce adds B2C-friendly order-management features to support internationalization of e-commerce, as well as pre-built integrations to channels such as Google and Instagram.

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online customer community

Online customer communities are Web-based gathering places for customers, experts, and others to discuss problems, post reviews, brainstorm, and engage with one another. Continue Reading

Weigh the pros and cons of technologies, products and projects you are considering.

What is the role of social media in e-commerce?

In an effort to increase transparency, organizations should either integrate social media with their e-commerce platform or enable users to post reviews and rate their products. Continue Reading
ROI, budgets prevent companies' embrace of social media analytics

There might be a lot of buzz around social media analytics, but businesses have yet to invest or implement, according to a new TDWI survey. Continue Reading

Learn to apply best practices and optimize your operations.

Why companies shouldn't overlook mobile customer engagement

Companies that have a mobile customer engagement strategy can improve personalization, connect with customers over various channels and provide an easy buying process. Continue Reading
Don't let data integration issues hold your business hostage

Data is an important commodity for businesses -- but only if it's clean. Use these data quality and data enrichment tips to keep your CRM system in shape. Continue Reading