Sales technology

Sales automation and other sales technology open the door to new potential revenue, especially when paired with AI and other cloud customization tools that can personalize content and choose the next-best action to move sales along. Read about the latest sales technology tools driving bottom line benefits.

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Sales technology News

February 19, 2020 19 Feb'20
Salesforce Sydney event moves online amid coronavirus concerns

As coronavirus spreads, Salesforce changed its March 4 live World Tour Sydney conference to a livestream event, citing safety concerns for employees, customers and Trailblazers.
February 12, 2020 12 Feb'20
New leadership, new features for LinkedIn Sales Navigator

Sales Navigator adds features to create CRM contacts directly from LinkedIn, and content-tracking tools to see who's reading marketing materials salespeople send to customer leads.
December 05, 2019 05 Dec'19
Salesforce Trailblazer community must keep pace to fuel growth

Salesforce Trailhead's mission is to provide current and prospective customers with admins and developers. Growing that talent pool is crucial to Salesforce's health.
November 26, 2019 26 Nov'19
Aviso introduces version 2.0 of AI-guided sales platform

Version 2.0 provides artificial intelligence tools that predict deal close probabilities, guide next best actions and limit typos and unsaved changes during entry of data.

Sales technology Get Started

Bring yourself up to speed with our introductory content

What are the differences between CRM, CDP and DMP platforms?

Sales and marketing terms are like alphabet soup, and the different acronyms can get confusing. Find out the difference between three major platforms: CRM, CDP and DMP. Continue Reading
AI converts consumer analytics into potent sales weapons

Surveys, social media monitoring and loyalty cards are just some of the ways to collect customer data. Consumer analytics can help businesses analyze that data. Continue Reading
How to use live chat for lead generation

Live chat can successfully generate sales leads -- if done right. Here are four steps organizations can take to boost brand loyalty and close the deal. Continue Reading

Evaluate Sales technology Vendors & Products

Weigh the pros and cons of technologies, products and projects you are considering.

How does AI in sales improve staff performance?

AI can assist in many aspects of the sales process, including analyzing calls, making employees more productive and retaining talented representatives. Continue Reading
What are some useful Salesforce CPQ features?

CPQ tools help speed up the quote process while providing accurate pricing, along with other features. Here's how this technology can help your organization. Continue Reading
AI-powered CRM platforms compared

CRM vendors are working to bring AI utility to their products in diverse ways. Learn about the similarities and differences between AI functionality in the major CRM platforms. Continue Reading

Manage Sales technology

Learn to apply best practices and optimize your operations.

Sales enablement best practices to enhance customer interactions

Salespeople need the right tools to build strong relationships with customers to make a sale. Read about sales enablement best practices that may enhance customer interactions. Continue Reading
Upselling customers adds ROI gold to contact center channels

AI, analytics and customer service technologies can predict behavior and secure brand loyalty, but generating impulse buys adds a new ROI wrinkle to the evolving contact center. Continue Reading
What are 4 essential social CRM strategies?

Social CRM continues to evolve, using additional social media channels and techniques such as social media mining, advertising and listening. Continue Reading

Problem Solve Sales technology Issues

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

10 ways to improve the customer experience today

Many organizations struggle with where and how to improve CX, as the focus shifts from CRM to customer experience. Here are 10 strategies to use for a successful journey. Continue Reading
4 CX challenges facing organizations and how to address them

There are many barriers to effective CX initiatives, but most revolve around communication, on both the consumer and enterprise sides of the equation. Continue Reading
5 common customer support problems that affect CX

In customer support, common customer experience issues include lengthy hold times, scaling, failure to follow up, lack of human touch and a lack of personalization. Continue Reading