Sales technology

Sales automation and other sales technology open the door to new potential revenue, especially when paired with AI and other cloud customization tools that can personalize content and choose the next-best action to move sales along. Read about the latest sales technology tools driving bottom line benefits.

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Report: How Nike, Netflix, and Delta Are Expanding Their CX Strategies

Here’s a recent report from Worldwide Business Research (WBR) that explores how Netflix’s commitment to personalization is impacting customer expectations, Nike is turning data into unrivaled customer experiences, Wendy’s is driving customer experience through digital, and more.

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Sales technology News

May 20, 2020 20 May'20
RevOps strategy keeps B2B sales moving during pandemic

Revenue operations purports to orchestrate the technologies governing marketing and sales and measure their effectiveness. During the pandemic, the strategy is put to the test.
May 19, 2020 19 May'20
Pegasystems releases Ethical Bias Check to cut down on AI bias

Pegasystems has embedded a new tool to combat AI bias in its Pega Customer Decision Hub. The tool can alert users to potential biases before they deploy system changes.
March 31, 2020 31 Mar'20
Salesforce Live web series offers tips for uncertain times

Salesforce execs and celebrity speakers deliver advice to help customers rewrite the sales and marketing playbook while working from home during the COVID-19 pandemic.
February 27, 2020 27 Feb'20
Salesforce Vlocity acquisition to aid vertical CRM integrations

As Salesforce co-CEO Keith Block steps down, the CRM vendor acquires Vlocity to spur growth in healthcare, energy, media, government, financial services and insurance.

Sales technology Get Started

Bring yourself up to speed with our introductory content

Building a successful CX governance operating model

When developing a CX governance operating model, leaders should consider four key components: people, measurement framework, processes and tools and technologies. Continue Reading
5 terms to know before creating a sales enablement strategy

Sales enablement is important for companies to drive efficiency, maintain customer satisfaction and stay organized. Sales enablement uses different tools and strategies to do this. Continue Reading
What are the differences between CRM, CDP and DMP platforms?

Sales and marketing terms are like alphabet soup, and the different acronyms can get confusing. Find out the difference between three major platforms: CRM, CDP and DMP. Continue Reading

Evaluate Sales technology Vendors & Products

Weigh the pros and cons of technologies, products and projects you are considering.

What to expect from the Salesforce and Tableau integration

The Tableau integration with Salesforce has many users wondering how this will affect its approach to growth and development, and its place in the digital transformation marketplace. Continue Reading
How does AI in sales improve staff performance?

AI can assist in many aspects of the sales process, including analyzing calls, making employees more productive and retaining talented representatives. Continue Reading
What are some useful Salesforce CPQ features?

CPQ tools help speed up the quote process while providing accurate pricing, along with other features. Here's how this technology can help your organization. Continue Reading

Manage Sales technology

Learn to apply best practices and optimize your operations.

3 key training areas for remote sales success

Remote work is easy for some departments, but sales teams may struggle without in-person interactions. Businesses should train sales reps to be successful while working from home. Continue Reading
5 digital sales enablement tools to boost productivity

Sales enablement tools and processes can help sales agents be more productive. Some items in the toolbox include live chat, email automation and digital asset management. Continue Reading
Sales enablement best practices to enhance customer interactions

Salespeople need the right tools to build strong relationships with customers to make a sale. Read about sales enablement best practices that may enhance customer interactions. Continue Reading

Problem Solve Sales technology Issues

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

10 ways to improve the customer experience today

Many organizations struggle with where and how to improve CX, as the focus shifts from CRM to customer experience. Here are 10 strategies to use for a successful journey. Continue Reading
4 CX challenges facing organizations and how to address them

There are many barriers to effective CX initiatives, but most revolve around communication, on both the consumer and enterprise sides of the equation. Continue Reading
5 common customer support problems that affect CX

In customer support, common customer experience issues include lengthy hold times, scaling, failure to follow up, lack of human touch and a lack of personalization. Continue Reading