Sales technology

Sales automation and other sales technology open the door to new potential revenue, especially when paired with AI and other cloud customization tools that can personalize content and choose the next-best action to move sales along. Read about the latest sales technology tools driving bottom line benefits.

November 12, 2020 12 Nov'20
Salesforce Revenue Cloud bolsters B2B e-commerce workflows

Salesforce, moving deeper into revenue ops, releases Revenue Cloud. It enables B2B digital sales with new pricing, billing and contracting models, as well as revenue forecasting.
November 09, 2020 09 Nov'20
Oracle CX suite adds tools for sales teams, digital commerce

Oracle tackles sales rep and e-commerce experience in the latest update to its CX application stack, retuned for the pandemic's remote-work and digital sales uptick.
October 30, 2020 30 Oct'20
Holiday e-commerce set to surge

Adobe looks at e-commerce trends to predict holiday buying, while Salesforce surveys thousands of B2B buyers and consumers about what motivates their buying choices.
September 30, 2020 30 Sep'20
Salesforce Vlocity acquisition gives rise to new industry clouds

Four new vertical-specific clouds debut from Salesforce -- for media, telcos, government and utilities -- as fruits of its Vlocity acquisition earlier this year.

Bring yourself up to speed with our introductory content

CRM (customer relationship management)

Customer relationship management (CRM) is the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. Continue Reading
10 ways to improve the customer experience today

Many organizations struggle with where and how to improve CX, as the focus shifts from CRM to customer experience. Here are 10 strategies to use for a successful journey. Continue Reading
What are the differences between CRM, CDP and DMP platforms?

Sales and marketing terms are like alphabet soup, and the different acronyms can get confusing. Find out the difference between three major platforms: CRM, CDP and DMP. Continue Reading

Weigh the pros and cons of technologies, products and projects you are considering.

6 demand-generation strategies to drive business

Among the demand-generation activities to increase awareness of a business's products and services are creating buyer personas and investing in content creation. Continue Reading
21 lead generation tools to fill the sales funnel

While live events are on hiatus, there are other tools that businesses can use to generate sales leads, such as email tracking, marketing automation and social media. Continue Reading
Customer experience involves people, process and tools equally

Robert Azman breaks down why people, process and tools are all crucial for a successful customer experience strategy. Continue Reading

Learn to apply best practices and optimize your operations.

How businesses can align sales and marketing

Many organizations are moving away from siloed marketing and sales departments and instead choosing to work more closely, which can both grow a business and reduce costs. Continue Reading
Here's how sales teams use AI to increase revenue

When a business incorporates AI into its sales processes, it may improve pricing optimization, contact analytics and forecasting, ultimately strengthening its sales department. Continue Reading
3 key training areas for remote sales success

Remote work is easy for some departments, but sales teams may struggle without in-person interactions. Businesses should train sales reps to be successful while working from home. Continue Reading

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

8 CX challenges facing organizations and how to address them

There are many barriers to effective CX initiatives, but most revolve around communication on both the consumer and enterprise sides of the equation. Continue Reading
5 common customer support problems that affect CX

In customer support, common customer experience issues include lengthy hold times, scaling, failure to follow up, lack of human touch and a lack of personalization. Continue Reading
6 reasons why self-service options fail

Customer self-service platforms free up live agents for more complicated issues, but if this software is not kept up to date, users can become frustrated. Continue Reading