Sales technology
Sales automation and other sales technology open the door to new potential revenue, especially when paired with AI and other cloud customization tools that can personalize content and choose the next-best action to move sales along. Read about the latest sales technology tools driving bottom line benefits.
New & Notable
Free Guide: Acquia Lift v. Evergage v. Google Optimize
As content personalization platforms become more widely adopted, it’s important to have a clear understanding on how they would potentially add to your marketing team. Inside, explore the catalyst for personalization, 3 things personalized content delivery depends on, and how these 3 featured vendors stack up in 8 categories.
Sales technology News
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November 18, 2019
18
Nov'19
Salesforce mobile app, Trailhead Go rebuilt for iOS
Salesforce CEO Marc Benioff and Apple CEO Tim Cook take the Dreamforce stage as a rebuilt-for-iOS Salesforce Mobile, new Trailhead Go app and Swift-optimized mobile SDK debut.
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November 11, 2019
11
Nov'19
Upland Software extends its portfolio with CRO tool Altify
Features offered by Altify include analytics with Salesforce Einstein and Tableau, relationship map visualizations and integrations with applications in the CRO tool ecosystem.
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August 28, 2019
28
Aug'19
RollWorks updates its account-based marketing platform
New RollWorks features include account suggestions, Salesforce syncing and account groups to better align sales and marketing teams' efforts for potential customers.
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August 16, 2019
16
Aug'19
Marketing, sales tighten in LinkedIn Sales Navigator features update
Lead lists and content-sharing features added to LinkedIn Sales Navigator give frontline salespeople more leads -- and more tools to engage them.
Sales technology Get Started
Bring yourself up to speed with our introductory content
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What are the differences between CRM, CDP and DMP platforms?
Sales and marketing terms are like alphabet soup, and the different acronyms can get confusing. Find out the difference between three major platforms: CRM, CDP and DMP. Continue Reading
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AI converts consumer analytics into potent sales weapons
Surveys, social media monitoring and loyalty cards are just some of the ways to collect customer data. Consumer analytics can help businesses analyze that data. Continue Reading
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How to use live chat for lead generation
Live chat can successfully generate sales leads -- if done right. Here are four steps organizations can take to boost brand loyalty and close the deal. Continue Reading
Evaluate Sales technology Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
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Customer engagement fuels retail success
Down, but not out? It's a fitting description for the current state of traditional retail stores. But there are many ways retailers can still win against online competition. Continue Reading
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Upselling customers adds ROI gold to contact center channels
AI, analytics and customer service technologies can predict behavior and secure brand loyalty, but generating impulse buys adds a new ROI wrinkle to the evolving contact center. Continue Reading
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How do Salesforce Next Best Action and Prediction Builder differ?
The Salesforce Einstein Prediction Builder and Next Best Action components look similar to the untrained eye, but each product works in a different manner. Continue Reading
Manage Sales technology
Learn to apply best practices and optimize your operations.
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What are 4 essential social CRM strategies?
Social CRM continues to evolve, using additional social media channels and techniques such as social media mining, advertising and listening. Continue Reading
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6 must-have roles on your customer experience team
Customer experience is the most important differentiator between enterprise competitors today, and CX teams are essential to ensuring customer loyalty and retention. Continue Reading
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CRM (customer relationship management)
Customer relationship management (CRM) is the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving customer ... Continue Reading
Problem Solve Sales technology Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
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10 ways to improve the customer experience today
Many organizations struggle with where and how to improve CX, as the focus shifts from CRM to customer experience. Here are 10 strategies to use for a successful journey. Continue Reading
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4 CX challenges facing organizations and how to address them
There are many barriers to effective CX initiatives, but most revolve around communication, on both the consumer and enterprise sides of the equation. Continue Reading
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5 common customer support problems that affect CX
In customer support, common customer experience issues include lengthy hold times, scaling, failure to follow up, lack of human touch and a lack of personalization. Continue Reading