Sales technology
Sales automation and other sales technology open the door to new potential revenue, especially when paired with AI and other cloud customization tools that can personalize content and choose the next-best action to move sales along. Read about the latest sales technology tools driving bottom line benefits.
New & Notable
Free Guide: Acquia Lift v. Evergage v. Google Optimize
As content personalization platforms become more widely adopted, it’s important to have a clear understanding on how they would potentially add to your marketing team. Inside, explore the catalyst for personalization, 3 things personalized content delivery depends on, and how these 3 featured vendors stack up in 8 categories.
Sales technology News
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July 09, 2019
09
Jul'19
Nintex Sign powered by Adobe available for SharePoint users
With this update, SharePoint 2013, 2016 and 2019 enterprise users have access to Nintex Sign powered by Adobe Sign for native e-signatures, in addition to other Nintex Sign updates.
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June 10, 2019
10
Jun'19
$15.7B Salesforce-Tableau acquisition a direct shot at Microsoft
By acquiring Tableau, Salesforce dramatically strengthened its BI and data visualization capabilities. The move boosts Salesforce's ability to compete with Microsoft.
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May 08, 2019
08
May'19
Einstein Analytics for Financial Services enhances banking CX
Salesforce's new analytics tools for financial services follow AI advancements from IBM Watson and Acquia upgrading customer experiences in retail banking and wealth management.
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April 17, 2019
17
Apr'19
Salesforce adds OCR, translation, AI app builder to Einstein platform
Salesforce enables no-code AI app development, as well as optical character recognition, translation and services to extend Einstein predictive modeling tools into external apps.
Sales technology Get Started
Bring yourself up to speed with our introductory content
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AI converts consumer analytics into potent sales weapons
Surveys, social media monitoring and loyalty cards are just some of the ways to collect customer data. Consumer analytics can help businesses analyze that data. Continue Reading
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How to use live chat for lead generation
Live chat can successfully generate sales leads -- if done right. Here are four steps organizations can take to boost brand loyalty and close the deal. Continue Reading
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10 ways to improve the customer experience today
Many organizations struggle with where and how to improve CX, as the focus shifts from CRM to customer experience. Here are 10 strategies to use for a successful journey. Continue Reading
Evaluate Sales technology Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
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How do Salesforce Next Best Action and Prediction Builder differ?
The Salesforce Einstein Prediction Builder and Next Best Action components look similar to the untrained eye, but each product works in a different manner. Continue Reading
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AI customer self-service platforms show analytical maturity
AI-enabled self-service platforms graduate from traditional customer support activities to more sophisticated methods of analyzing data on customer wants, needs and behavior. Continue Reading
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The pros and cons of customer service AI
AI is growing deep roots into cloud-based support services, but there remains a question of whether it can provide the empathy and understanding that brand loyalty requires. Continue Reading
Manage Sales technology
Learn to apply best practices and optimize your operations.
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What are 4 essential social CRM strategies?
Social CRM continues to evolve, using additional social media channels and techniques such as social media mining, advertising and listening. Continue Reading
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6 must-have roles on your customer experience team
Customer experience is the most important differentiator between enterprise competitors today, and CX teams are essential to ensuring customer loyalty and retention. Continue Reading
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CRM (customer relationship management)
Customer relationship management (CRM) is the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving customer ... Continue Reading
Problem Solve Sales technology Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
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4 CX challenges facing organizations and how to address them
There are many barriers to effective CX initiatives, but most revolve around communication, on both the consumer and enterprise sides of the equation. Continue Reading
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5 common customer support problems that affect CX
In customer support, common customer experience issues include lengthy hold times, scaling, failure to follow up, lack of human touch and a lack of personalization. Continue Reading
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6 reasons why self-service options fail
Customer self-service platforms free up live agents for more complicated issues, but if this software is not kept up to date, users can become frustrated. Continue Reading