Sales technology

Sales automation and other sales technology open the door to new potential revenue, especially when paired with AI and other cloud customization tools that can personalize content and choose the next-best action to move sales along. Read about the latest sales technology tools driving bottom line benefits.

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Free Guide: Acquia Lift v. Evergage v. Google Optimize

As content personalization platforms become more widely adopted, it’s important to have a clear understanding on how they would potentially add to your marketing team. Inside, explore the catalyst for personalization, 3 things personalized content delivery depends on, and how these 3 featured vendors stack up in 8 categories.

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Sales technology News

August 28, 2019 28 Aug'19
RollWorks updates its account-based marketing platform

New RollWorks features include account suggestions, Salesforce syncing and account groups to better align sales and marketing teams' efforts for potential customers.
August 16, 2019 16 Aug'19
Marketing, sales tighten in LinkedIn Sales Navigator features update

Lead lists and content-sharing features added to LinkedIn Sales Navigator give frontline salespeople more leads -- and more tools to engage them.
August 06, 2019 06 Aug'19
Force Marketing introduces platform for personalized marketing

Drive by Force Marketing is a personalized marketing video platform for car dealerships to increase engagement with returning and prospective customers.
July 24, 2019 24 Jul'19
Salesforce Essentials adds direct messaging channels, telephony

Salesforce expands its small-business offering with tools to facilitate customer conversations on Facebook Messenger, Instagram, YouTube and web chat.

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Sales technology Get Started

Bring yourself up to speed with our introductory content

AI converts consumer analytics into potent sales weapons

Surveys, social media monitoring and loyalty cards are just some of the ways to collect customer data. Consumer analytics can help businesses analyze that data. Continue Reading
How to use live chat for lead generation

Live chat can successfully generate sales leads -- if done right. Here are four steps organizations can take to boost brand loyalty and close the deal. Continue Reading
10 ways to improve the customer experience today

Many organizations struggle with where and how to improve CX, as the focus shifts from CRM to customer experience. Here are 10 strategies to use for a successful journey. Continue Reading

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Evaluate Sales technology Vendors & Products

Weigh the pros and cons of technologies, products and projects you are considering.

Upselling customers adds ROI gold to contact center channels

AI, analytics and customer service technologies can predict behavior and secure brand loyalty, but generating impulse buys adds a new ROI wrinkle to the evolving contact center. Continue Reading
How do Salesforce Next Best Action and Prediction Builder differ?

The Salesforce Einstein Prediction Builder and Next Best Action components look similar to the untrained eye, but each product works in a different manner. Continue Reading
AI customer self-service platforms show analytical maturity

AI-enabled self-service platforms graduate from traditional customer support activities to more sophisticated methods of analyzing data on customer wants, needs and behavior. Continue Reading

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Manage Sales technology

Learn to apply best practices and optimize your operations.

What are 4 essential social CRM strategies?

Social CRM continues to evolve, using additional social media channels and techniques such as social media mining, advertising and listening. Continue Reading
6 must-have roles on your customer experience team

Customer experience is the most important differentiator between enterprise competitors today, and CX teams are essential to ensuring customer loyalty and retention. Continue Reading
CRM (customer relationship management)

Customer relationship management (CRM) is the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving customer ... Continue Reading

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Problem Solve Sales technology Issues

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

4 CX challenges facing organizations and how to address them

There are many barriers to effective CX initiatives, but most revolve around communication, on both the consumer and enterprise sides of the equation. Continue Reading
5 common customer support problems that affect CX

In customer support, common customer experience issues include lengthy hold times, scaling, failure to follow up, lack of human touch and a lack of personalization. Continue Reading
6 reasons why self-service options fail

Customer self-service platforms free up live agents for more complicated issues, but if this software is not kept up to date, users can become frustrated. Continue Reading

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