Sales enablement tools
Sales enablement tools provide sales teams with resources to sell goods and services more effectively, including content, proven approaches to close deals shared among the team, and effective training on how to deploy information and sales enablement strategies. See how other companies are using these powerful tools to drive bottom-line revenue.
New & Notable
Free Guide: Acquia Lift v. Evergage v. Google Optimize
As content personalization platforms become more widely adopted, it’s important to have a clear understanding on how they would potentially add to your marketing team. Inside, explore the catalyst for personalization, 3 things personalized content delivery depends on, and how these 3 featured vendors stack up in 8 categories.
Sales enablement tools News
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November 18, 2019
18
Nov'19
Salesforce mobile app, Trailhead Go rebuilt for iOS
Salesforce CEO Marc Benioff and Apple CEO Tim Cook take the Dreamforce stage as a rebuilt-for-iOS Salesforce Mobile, new Trailhead Go app and Swift-optimized mobile SDK debut.
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November 11, 2019
11
Nov'19
Upland Software extends its portfolio with CRO tool Altify
Features offered by Altify include analytics with Salesforce Einstein and Tableau, relationship map visualizations and integrations with applications in the CRO tool ecosystem.
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August 28, 2019
28
Aug'19
RollWorks updates its account-based marketing platform
New RollWorks features include account suggestions, Salesforce syncing and account groups to better align sales and marketing teams' efforts for potential customers.
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August 16, 2019
16
Aug'19
Marketing, sales tighten in LinkedIn Sales Navigator features update
Lead lists and content-sharing features added to LinkedIn Sales Navigator give frontline salespeople more leads -- and more tools to engage them.
Sales enablement tools Get Started
Bring yourself up to speed with our introductory content
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AI converts consumer analytics into potent sales weapons
Surveys, social media monitoring and loyalty cards are just some of the ways to collect customer data. Consumer analytics can help businesses analyze that data. Continue Reading
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How to use live chat for lead generation
Live chat can successfully generate sales leads -- if done right. Here are four steps organizations can take to boost brand loyalty and close the deal. Continue Reading
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partner relationship management (PRM)
Partner relationship management (PRM) is a combination of the software, processes and strategies companies use to streamline business processes with partners who sell their products. Continue Reading
Evaluate Sales enablement tools Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
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Upselling customers adds ROI gold to contact center channels
AI, analytics and customer service technologies can predict behavior and secure brand loyalty, but generating impulse buys adds a new ROI wrinkle to the evolving contact center. Continue Reading
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How do Salesforce Next Best Action and Prediction Builder differ?
The Salesforce Einstein Prediction Builder and Next Best Action components look similar to the untrained eye, but each product works in a different manner. Continue Reading
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AI customer self-service platforms show analytical maturity
AI-enabled self-service platforms graduate from traditional customer support activities to more sophisticated methods of analyzing data on customer wants, needs and behavior. Continue Reading
Manage Sales enablement tools
Learn to apply best practices and optimize your operations.
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Voice commerce rides on the backs of little smart speakers
The use of voice assistants and smart speakers continues to rise, but now companies are looking for ways to apply voice commercially in B2B and B2C sales. Continue Reading
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How analytics in marketing can transform organizations
Marketing is second only to sales in terms of analytics application -- and it's where the odds of business success can most effectively be changed for the better. Continue Reading
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Sales productivity still at the heart of CRM
A Salesforce partner says that central CRM platform is the key to making sales reps productive and efficient. Continue Reading
Problem Solve Sales enablement tools Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
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MindTickle, Salesforce speed sales learning in merger
Last year's Blue Coat-Symantec merger posed a dilemma: getting salespeople up to speed on the reshaped product line. MindTickle with Salesforce paid dividends in sales learning. Continue Reading
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Sales management software helps teams get a jump on leads
As customers become more knowledgeable about products, sales reps can't just rely on the gift of gab. Today they need sales management software that help target people who are ready to bite. Continue Reading
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Lead gen software improves, but is still hampered by human hurdles
With lead generation software available, there's no excuse for sending lame leads to sales. But lead gen needs sales and marketing on the same page. Continue Reading