Sales enablement tools

Sales enablement tools provide sales teams with resources to sell goods and services more effectively, including content, proven approaches to close deals shared among the team, and effective training on how to deploy information and sales enablement strategies. See how other companies are using these powerful tools to drive bottom-line revenue.

May 20, 2020 20 May'20
RevOps strategy keeps B2B sales moving during pandemic

Revenue operations purports to orchestrate the technologies governing marketing and sales and measure their effectiveness. During the pandemic, the strategy is put to the test.
March 31, 2020 31 Mar'20
Salesforce Live web series offers tips for uncertain times

Salesforce execs and celebrity speakers deliver advice to help customers rewrite the sales and marketing playbook while working from home during the COVID-19 pandemic.
February 27, 2020 27 Feb'20
Salesforce Vlocity acquisition to aid vertical CRM integrations

As Salesforce co-CEO Keith Block steps down, the CRM vendor acquires Vlocity to spur growth in healthcare, energy, media, government, financial services and insurance.
February 12, 2020 12 Feb'20
New leadership, new features for LinkedIn Sales Navigator

Sales Navigator adds features to create CRM contacts directly from LinkedIn, and content-tracking tools to see who's reading marketing materials salespeople send to customer leads.

Bring yourself up to speed with our introductory content

5 real-world multichannel marketing examples

Companies with effective multichannel marketing focus on brand reach, message, consistency, engagement and experience. It's important to meet customers on platforms they prefer. Continue Reading
Customer upselling gets upgrade from AI, analytics

The time-honored tradition of convincing buyers to make an unexpected impulse purchase combines proven sales tactics with sophisticated customer upselling technologies. Continue Reading
5 terms to know before creating a sales enablement strategy

Sales enablement is important for companies to drive efficiency, maintain customer satisfaction and stay organized. Sales enablement uses different tools and strategies to do this. Continue Reading

Weigh the pros and cons of technologies, products and projects you are considering.

Advanced upselling tactics, technologies expand bottom line

Upselling technologies that segment customers, predict buying habits, analyze emotions and target campaigns arm companies with the weapons to tap new revenue streams. Continue Reading
10 Dreamforce to You 2020 sessions for sales managers

DreamTX -- part of the Dreamforce to You 2020 lineup -- will offer a variety of relevant sessions for attending sales managers. Here's a peek at 10 of those sessions. Continue Reading
6 demand-generation strategies to drive business

Among the demand-generation activities to increase awareness of a business's products and services are creating buyer personas and investing in content creation. Continue Reading

Learn to apply best practices and optimize your operations.

10 lead scoring best practices to improve sales efficiency

Lead scoring helps sales and marketing teams identify which customers to pursue based on a points system. Lead scoring aims to develop sales-ready leads. Continue Reading
How businesses can align sales and marketing

Many organizations are moving away from siloed marketing and sales departments and instead choosing to work more closely, which can both grow a business and reduce costs. Continue Reading
Here's how sales teams use AI to increase revenue

When a business incorporates AI into its sales processes, it may improve pricing optimization, contact analytics and forecasting, ultimately strengthening its sales department. Continue Reading

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

MindTickle, Salesforce speed sales learning in merger

Last year's Blue Coat-Symantec merger posed a dilemma: getting salespeople up to speed on the reshaped product line. MindTickle with Salesforce paid dividends in sales learning. Continue Reading
Sales management software helps teams get a jump on leads

As customers become more knowledgeable about products, sales reps can't just rely on the gift of gab. Today they need sales management software that help target people who are ready to bite. Continue Reading
Understanding the Microsoft CRM sales process and how to convert leads

Find out what you need to know about the Microsoft CRM sales process to convert leads to opportunities and accounts and complete the Microsoft Dynamics CRM sales cycle. Continue Reading