Sales enablement tools
Sales enablement tools provide sales teams with resources to sell goods and services more effectively, including content, proven approaches to close deals shared among the team, and effective training on how to deploy information and sales enablement strategies. See how other companies are using these powerful tools to drive bottom-line revenue.
New & Notable
Free Guide: Acquia Lift v. Evergage v. Google Optimize
As content personalization platforms become more widely adopted, it’s important to have a clear understanding on how they would potentially add to your marketing team. Inside, explore the catalyst for personalization, 3 things personalized content delivery depends on, and how these 3 featured vendors stack up in 8 categories.
Sales enablement tools News
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December 17, 2018
17
Dec'18
Salesforce acquisitions a big part of CRM vendor's busy 2018
Again, 2018 showed how important acquisitions are to Salesforce's growth and expansion into markets such as AI, e-commerce, integration and collaboration.
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September 13, 2017
13
Sep'17
How enterprises can take advantage of social media mapping
If your company wants to tap into the emotion and sentiment customers display on social media, social media mapping may be the answer. Learn about one company's approach.
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September 08, 2017
08
Sep'17
Adobe Sign, Microsoft Teams integrations expand partnership
The first of several planned 'joint solutions' expands Adobe Sign into Office 365; Microsoft Teams integrates with Adobe Creative Cloud; Adobe Stock to speed reviews and approvals.
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September 06, 2017
06
Sep'17
On tap for Microsoft Ignite conference: Adobe, Dynamics 365, LinkedIn
New Adobe integrations and further integrations of existing products are possible announcements from Microsoft Ignite 2017.
Sales enablement tools Get Started
Bring yourself up to speed with our introductory content
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How to use live chat for lead generation
Live chat can successfully generate sales leads -- if done right. Here are four steps organizations can take to boost brand loyalty and close the deal. Continue Reading
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partner relationship management (PRM)
Partner relationship management (PRM) is a combination of the software, processes and strategies companies use to streamline business processes with partners who sell their products. Continue Reading
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Six customer service channels you need to support
The first step in determining which channels to use for customer service is to understand customer demands, and then supply those communications channels effectively. Continue Reading
Evaluate Sales enablement tools Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
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AI customer self-service platforms show analytical maturity
AI-enabled self-service platforms graduate from traditional customer support activities to more sophisticated methods of analyzing data on customer wants, needs and behavior. Continue Reading
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Guidelines for navigating the sales software market
Figuring out whether your organization needs sales force automation, sales enablement or sales forecasting tools can be challenging, and that's before factoring in AI. Continue Reading
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AI sales technology trends for 2019 and beyond
AI automation tools for sales technology have the potential to lead sales teams toward certainty in their decision-making, grow pipelines and reduce risks. Continue Reading
Manage Sales enablement tools
Learn to apply best practices and optimize your operations.
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Voice commerce rides on the backs of little smart speakers
The use of voice assistants and smart speakers continues to rise, but now companies are looking for ways to apply voice commercially in B2B and B2C sales. Continue Reading
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How analytics in marketing can transform organizations
Marketing is second only to sales in terms of analytics application -- and it's where the odds of business success can most effectively be changed for the better. Continue Reading
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Sales productivity still at the heart of CRM
A Salesforce partner says that central CRM platform is the key to making sales reps productive and efficient. Continue Reading
Problem Solve Sales enablement tools Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
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MindTickle, Salesforce speed sales learning in merger
Last year's Blue Coat-Symantec merger posed a dilemma: getting salespeople up to speed on the reshaped product line. MindTickle with Salesforce paid dividends in sales learning. Continue Reading
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Sales management software helps teams get a jump on leads
As customers become more knowledgeable about products, sales reps can't just rely on the gift of gab. Today they need sales management software that help target people who are ready to bite. Continue Reading
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Lead gen software improves, but is still hampered by human hurdles
With lead generation software available, there's no excuse for sending lame leads to sales. But lead gen needs sales and marketing on the same page. Continue Reading