SAP CRM

SAP's C4/HANA CRM and customer experience platform integrates with the longstanding ERP platform to drive new CX modalities as customers complete digital transformations.

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Free Guide: Acquia Lift v. Evergage v. Google Optimize

As content personalization platforms become more widely adopted, it’s important to have a clear understanding on how they would potentially add to your marketing team. Inside, explore the catalyst for personalization, 3 things personalized content delivery depends on, and how these 3 featured vendors stack up in 8 categories.

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SAP CRM News

August 22, 2019 22 Aug'19
SAP Product Content Hub underpins CX initiatives in C/4HANA

SAP SaaS tool integrates AI, APIs for pushing updated product content to e-commerce sites. It also gives sales, marketing and service teams using C/4HANA access to the content.
August 06, 2019 06 Aug'19
Aysling launches new vendor management software

Vendor Management is a cloud-based software designed to help businesses manage their vendors and vendors' employees. It lets users track payments, store files, see invoices and more.
August 06, 2019 06 Aug'19
CX product changes on tap at Salesforce, LogMeIn, Adobe

CX products to watch for the rest of 2019: Adobe's planned CDP offering, Salesforce features from the Tableau acquisition and LogMeIn's AI-powered agent-assist tools.
March 02, 2011 02 Mar'11
SAP takes another shot at CRM on-demand

SAP is releasing a new CRM application and says this one will focus on sales users, not management and can succeed where its predecessor failed in replacing Salesforce.com in its install base.

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SAP CRM Get Started

Bring yourself up to speed with our introductory content

Compare top CRM systems: SAP, Microsoft, Salesforce, Oracle

The 'CRM platform wars' aren't as hot as, say, the tech battle between smartphone OS vendors. But Oracle, SAP, Salesforce and Microsoft want your business. Continue Reading
SAP Customer Experience Suite (CEC Suite)

The SAP Customer Engagement and Commerce (SAP CEC) suite is a collection of cloud-based applications that provide tools for CRM, marketing, sales and analytics, e-commerce and more. Continue Reading
CRM software for small businesses: Top headlines

Find out what you need to know when evaluating CRM for small businesses in this special report. Learn about SaaS CRM, open source CRM and mobile CRM for SMBs. Continue Reading

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Evaluate SAP CRM Vendors & Products

Weigh the pros and cons of technologies, products and projects you are considering.

SAP CX tools evolve in the face of data privacy, AI

'Experience data' from Qualtrics will help SAP boost its customer experience offerings. The company is also considering how AI can help and where privacy concerns fit into the CX landscape. Continue Reading
Experts debate whether SAP acquisition of Qualtrics can deliver CX

Ten months after SAP paid $8 billion for the SaaS experience management platform, experts still differ on what Qualtrics adds to SAP's portfolio, especially its C/4HANA CX suite. Continue Reading
How SAP C/4HANA could transform the CRM market

Find out how C/4HANA is not only changing the CX game, but also transforming the relationship with CRM by combining front-office CRM apps with back-end transactional ERP systems. Continue Reading

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Manage SAP CRM

Learn to apply best practices and optimize your operations.

The trouble with predictive analytics tools

Predictive analytics tools have been hailed as the latest cure-all for business woes. But they don't make cappuccinos, and they don't tell you how to make business decisions. Continue Reading
Contact center technology today requires a new approach

Managing customer relationships today is about a whole lot more than a weekly newsletter and a few phone lines. Organizations ahead of the curve have accepted this rule, drilling down on customer experience management strategies designed to deal ... Continue Reading
SAP CRM overview: Marketing campaign software

SAP CRM marketing software is made up of eight components that help the user create, manage and track complex marketing campaigns. This chapter from "Discover SAP CRM" discusses all eight components in detail. Continue Reading

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Problem Solve SAP CRM Issues

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

Customer data integration needs strategy to derive meaning

Your approach to customer data integration needs to be guided by another strategy to determine which information is relevant. Continue Reading
Expand loyalty programs to reward social activity

Plan to reward customers for social network activity and consider “lifestyle” rewards instead of just discounts -- a cooking lesson, maybe? Continue Reading
Explaining SAP CRM and ERP integration techniques

Get a SAP ERP integration tip in this expert Q&A. Find out if SAP CRM and ERP integration is possible when there are two SAP CRM implementations involved and learn what to watch out for when planning an integration project. Continue Reading

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