New & Notable
SAP CRM News
March 02, 2011
SAP is releasing a new CRM application and says this one will focus on sales users, not management and can succeed where its predecessor failed in replacing Salesforce.com in its install base.
May 27, 2010
Monsanto revamped its customer service operations with an upgrade to SAP CRM 6.0 that leveraged the KM portal and a Cisco infrastructure.
March 02, 2010
SAP and Sybase have released SAP CRM to the iPhone and Windows Mobile devices. This brings to an end SAP's collaboration with RIM for the BlackBerry.
May 14, 2009
A new beverage dispenser designed to revolutionize Coke's distribution system demanded a new way for the soda giant to service customers.
SAP CRM Get Started
Bring yourself up to speed with our introductory content
The 'CRM platform wars' aren't as hot as, say, the tech battle between smartphone OS vendors. But Oracle, SAP, Salesforce and Microsoft want your business. Continue Reading
The SAP Customer Engagement and Commerce (SAP CEC) suite is a collection of cloud-based applications that provide tools for CRM, marketing, sales and analytics, e-commerce and more. Continue Reading
Find out what you need to know when evaluating CRM for small businesses in this special report. Learn about SaaS CRM, open source CRM and mobile CRM for SMBs. Continue Reading
Evaluate SAP CRM Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
Shawn Reynolds, the former architect of SAP's Leonardo AI brand, moves to SAP-Salesforce integrator Enosix. He discusses marketing strategy in this age of overwhelming martech choices. Continue Reading
CRM will live on in enterprise IT -- in some form -- for some time to come. But many brands are pivoting to the customer experience management models of doing business. Continue Reading
SAP Hybris is capitalizing on PaaS to help customers and partners build applications and better integrate their SAP portfolios. Continue Reading
Manage SAP CRM
Learn to apply best practices and optimize your operations.
Predictive analytics tools have been hailed as the latest cure-all for business woes. But they don't make cappuccinos, and they don't tell you how to make business decisions. Continue Reading
Managing customer relationships today is about a whole lot more than a weekly newsletter and a few phone lines. Organizations ahead of the curve have accepted this rule, drilling down on customer experience management strategies designed to deal ... Continue Reading
SAP CRM marketing software is made up of eight components that help the user create, manage and track complex marketing campaigns. This chapter from "Discover SAP CRM" discusses all eight components in detail. Continue Reading
Problem Solve SAP CRM Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
Your approach to customer data integration needs to be guided by another strategy to determine which information is relevant. Continue Reading
Plan to reward customers for social network activity and consider “lifestyle” rewards instead of just discounts -- a cooking lesson, maybe? Continue Reading
Get a SAP ERP integration tip in this expert Q&A. Find out if SAP CRM and ERP integration is possible when there are two SAP CRM implementations involved and learn what to watch out for when planning an integration project. Continue Reading