SAP CRM
SAP's C4/HANA CRM and customer experience platform integrates with the longstanding ERP platform to drive new CX modalities as customers complete digital transformations.
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Here’s a recent report from Worldwide Business Research (WBR) that explores how Netflix’s commitment to personalization is impacting customer expectations, Nike is turning data into unrivaled customer experiences, Wendy’s is driving customer experience through digital, and more.
SAP CRM News
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December 13, 2019
13
Dec'19
Qualtrics XM adds mobile, AI, information governance
SAP's influence is reflected in some new features Qualtrics revealed in its XM customer and employee experience measurement platform.
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October 23, 2019
23
Oct'19
Ex-Salesforce exec Bob Stutz takes the reins of SAP C/4HANA
Ex-Salesforce Marketing Cloud CEO Bob Stutz, known for jump-starting stagnating CRM and CX software at Siebel, Microsoft and SAP, returns to SAP to bolster C/4HANA CX cloud.
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October 21, 2019
21
Oct'19
SAP launches Qualtrics CoreXM customer research tools
SAP renames Qualtrics Research Core Qualtrics CoreXM and adds AI, enterprise analytics, dashboard tools and admin controls for data access.
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October 11, 2019
11
Oct'19
CEO of SAP Bill McDermott abruptly resigns
Bill McDermott, CEO of longtime ERP, CRM and BI software vendor SAP, resigned Thursday triggering a succession plan that promotes Jennifer Morgan and Christian Klein to co-CEOs.
SAP CRM Get Started
Bring yourself up to speed with our introductory content
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6 ideas to consider before making a C/4HANA SAP cloud migration
Moving to SAP's C/4HANA platform may lead to improved CX. However, companies should make some considerations before starting an on-premises to SAP cloud migration. Continue Reading
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Compare top CRM systems: SAP, Microsoft, Salesforce, Oracle
The 'CRM platform wars' aren't as hot as, say, the tech battle between smartphone OS vendors. But Oracle, SAP, Salesforce and Microsoft want your business. Continue Reading
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SAP Customer Experience Suite (CEC Suite)
The SAP Customer Engagement and Commerce (SAP CEC) suite is a collection of cloud-based applications that provide tools for CRM, marketing, sales and analytics, e-commerce and more. Continue Reading
Evaluate SAP CRM Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
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AI-powered CRM platforms compared
CRM vendors are working to bring AI utility to their products in diverse ways. Learn about the similarities and differences between AI functionality in the major CRM platforms. Continue Reading
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Have success with SAP C/4HANA on-premises-to-cloud migration
There is no one way to complete a CRM platform migration, but a little planning and asking questions along the way can ensure you are on the road to success. Continue Reading
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Field service providers drive CX, engagement, retention
Manuel Grenacher, general manager of SAP Service Cloud, offers tips for using CX best practices to improve the lives of both field service providers and the people they service. Continue Reading
Manage SAP CRM
Learn to apply best practices and optimize your operations.
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The trouble with predictive analytics tools
Predictive analytics tools have been hailed as the latest cure-all for business woes. But they don't make cappuccinos, and they don't tell you how to make business decisions. Continue Reading
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Contact center technology today requires a new approach
Managing customer relationships today is about a whole lot more than a weekly newsletter and a few phone lines. Organizations ahead of the curve have accepted this rule, drilling down on customer experience management strategies designed to deal ... Continue Reading
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SAP CRM overview: Marketing campaign software
SAP CRM marketing software is made up of eight components that help the user create, manage and track complex marketing campaigns. This chapter from "Discover SAP CRM" discusses all eight components in detail. Continue Reading
Problem Solve SAP CRM Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
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Customer data integration needs strategy to derive meaning
Your approach to customer data integration needs to be guided by another strategy to determine which information is relevant. Continue Reading
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Expand loyalty programs to reward social activity
Plan to reward customers for social network activity and consider “lifestyle” rewards instead of just discounts -- a cooking lesson, maybe? Continue Reading
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Explaining SAP CRM and ERP integration techniques
Get a SAP ERP integration tip in this expert Q&A. Find out if SAP CRM and ERP integration is possible when there are two SAP CRM implementations involved and learn what to watch out for when planning an integration project. Continue Reading