SAP CRM
SAP's C4/HANA CRM and customer experience platform integrates with the longstanding ERP platform to drive new CX modalities as customers complete digital transformations.
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SAP CRM News
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November 05, 2020
05
Nov'20
SAP CX application stack grows with addition of Emarsys
SAP scoops up a marketing automation platform with CDP capabilities, as well as personalization and the ability to reach customers across digital channels.
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November 05, 2020
05
Nov'20
SAP customer data platform strategy comes into focus
SAP acquires Emarsys, which has a CDP included in its customer experience data handling toolbox. SAP execs shed light on how it will fit in with the company's own CDP.
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October 14, 2020
14
Oct'20
SAP CDP the latest customer data platform on a crowded block
SAP released a customer data platform, following its CX platform competitors Microsoft, Salesforce, Adobe and Oracle. The SAP CDP extends outside of the common marketing use case.
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July 23, 2020
23
Jul'20
Tech virtual conferences plagued by problems, boredom
Tech vendors staging virtual events during the pandemic have stumbled in trying to reproduce the in-person conference experience. Some have succeeded.
SAP CRM Get Started
Bring yourself up to speed with our introductory content
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6 ideas to consider before making a C/4HANA SAP cloud migration
Moving to SAP's C/4HANA platform may lead to improved CX. However, companies should make some considerations before starting an on-premises to SAP cloud migration. Continue Reading
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Compare top CRM systems: SAP, Microsoft, Salesforce, Oracle
The 'CRM platform wars' aren't as hot as, say, the tech battle between smartphone OS vendors. But Oracle, SAP, Salesforce and Microsoft want your business. Continue Reading
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SAP Customer Experience Suite (CEC Suite)
The SAP Customer Engagement and Commerce (SAP CEC) suite is a collection of cloud-based applications that provide tools for CRM, marketing, sales and analytics, e-commerce and more. Continue Reading
Evaluate SAP CRM Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
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AI-powered CRM platforms compared
CRM vendors are working to bring AI utility to their products in diverse ways. Learn about the similarities and differences between AI functionality in the major CRM platforms. Continue Reading
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Have success with SAP C/4HANA on-premises-to-cloud migration
There is no one way to complete a CRM platform migration, but a little planning and asking questions along the way can ensure you are on the road to success. Continue Reading
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Field service providers drive CX, engagement, retention
Manuel Grenacher, general manager of SAP Service Cloud, offers tips for using CX best practices to improve the lives of both field service providers and the people they service. Continue Reading
Manage SAP CRM
Learn to apply best practices and optimize your operations.
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How to plan an SAP S/4HANA brownfield migration
SAP S/4HANA brownfield migrations aim to convert existing SAP environments without reimplementation. Find out how to prepare for this type of conversion. Continue Reading
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The trouble with predictive analytics tools
Predictive analytics tools have been hailed as the latest cure-all for business woes. But they don't make cappuccinos, and they don't tell you how to make business decisions. Continue Reading
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Cell phone activities for call center teams
Cell phone activities are a great way to encourage team building in call centers. This chapter outlines a few cell phone activities call center managers can use to introduce new employees to the call center team and break the ice in the office. Continue Reading
Problem Solve SAP CRM Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
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Customer data integration needs strategy to derive meaning
Your approach to customer data integration needs to be guided by another strategy to determine which information is relevant. Continue Reading
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Expand loyalty programs to reward social activity
Plan to reward customers for social network activity and consider “lifestyle” rewards instead of just discounts -- a cooking lesson, maybe? Continue Reading
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Using call center quality metrics to measure email, chat and phone interactions
Expert Lori Bocklund explains which call center quality metrics should be used to measure customer interactions in a mutli-channel call center. Continue Reading