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SAP CRM News
June 19, 2020
New leaders of SAP's customer experience platform discuss its future direction, with a retrospective look at how CRM's past evolved into customer-centric CX technology.
June 17, 2020
SAP's customer experience application suite still a priority after a year of senior leadership upheaval at the enterprise cloud vendor, thanks to the COVID-19 economy.
December 13, 2019
SAP's influence is reflected in some new features Qualtrics revealed in its XM customer and employee experience measurement platform.
October 23, 2019
Ex-Salesforce Marketing Cloud CEO Bob Stutz, known for jump-starting stagnating CRM and CX software at Siebel, Microsoft and SAP, returns to SAP to bolster C/4HANA CX cloud.
SAP CRM Get Started
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Moving to SAP's C/4HANA platform may lead to improved CX. However, companies should make some considerations before starting an on-premises to SAP cloud migration. Continue Reading
The 'CRM platform wars' aren't as hot as, say, the tech battle between smartphone OS vendors. But Oracle, SAP, Salesforce and Microsoft want your business. Continue Reading
The SAP Customer Engagement and Commerce (SAP CEC) suite is a collection of cloud-based applications that provide tools for CRM, marketing, sales and analytics, e-commerce and more. Continue Reading
Evaluate SAP CRM Vendors & Products
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CRM vendors are working to bring AI utility to their products in diverse ways. Learn about the similarities and differences between AI functionality in the major CRM platforms. Continue Reading
There is no one way to complete a CRM platform migration, but a little planning and asking questions along the way can ensure you are on the road to success. Continue Reading
Manuel Grenacher, general manager of SAP Service Cloud, offers tips for using CX best practices to improve the lives of both field service providers and the people they service. Continue Reading
Manage SAP CRM
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Predictive analytics tools have been hailed as the latest cure-all for business woes. But they don't make cappuccinos, and they don't tell you how to make business decisions. Continue Reading
Cell phone activities are a great way to encourage team building in call centers. This chapter outlines a few cell phone activities call center managers can use to introduce new employees to the call center team and break the ice in the office. Continue Reading
Problem Solve SAP CRM Issues
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Your approach to customer data integration needs to be guided by another strategy to determine which information is relevant. Continue Reading
Plan to reward customers for social network activity and consider “lifestyle” rewards instead of just discounts -- a cooking lesson, maybe? Continue Reading
Expert Lori Bocklund explains which call center quality metrics should be used to measure customer interactions in a mutli-channel call center. Continue Reading