SAP CRM

SAP's C4/HANA CRM and customer experience platform integrates with the longstanding ERP platform to drive new CX modalities as customers complete digital transformations.

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Free Guide: Acquia Lift v. Evergage v. Google Optimize

As content personalization platforms become more widely adopted, it’s important to have a clear understanding on how they would potentially add to your marketing team. Inside, explore the catalyst for personalization, 3 things personalized content delivery depends on, and how these 3 featured vendors stack up in 8 categories.

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SAP CRM News

March 02, 2011 02 Mar'11
SAP takes another shot at CRM on-demand

SAP is releasing a new CRM application and says this one will focus on sales users, not management and can succeed where its predecessor failed in replacing Salesforce.com in its install base.
May 27, 2010 27 May'10
Monsanto ties together SAP CRM, Portal KM and Cisco telephony

Monsanto revamped its customer service operations with an upgrade to SAP CRM 6.0 that leveraged the KM portal and a Cisco infrastructure.
March 02, 2010 02 Mar'10
SAP and Sybase come through on mobile CRM for iPhone, Windows Mobile

SAP and Sybase have released SAP CRM to the iPhone and Windows Mobile devices. This brings to an end SAP's collaboration with RIM for the BlackBerry.
May 14, 2009 14 May'09
New SAP CRM ordering system helps Coke roll out new dispenser

A new beverage dispenser designed to revolutionize Coke's distribution system demanded a new way for the soda giant to service customers.

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SAP CRM Get Started

Bring yourself up to speed with our introductory content

Compare top CRM systems: SAP, Microsoft, Salesforce, Oracle

The 'CRM platform wars' aren't as hot as, say, the tech battle between smartphone OS vendors. But Oracle, SAP, Salesforce and Microsoft want your business. Continue Reading
SAP Customer Experience Suite (CEC Suite)

The SAP Customer Engagement and Commerce (SAP CEC) suite is a collection of cloud-based applications that provide tools for CRM, marketing, sales and analytics, e-commerce and more. Continue Reading
CRM software for small businesses: Top headlines

Find out what you need to know when evaluating CRM for small businesses in this special report. Learn about SaaS CRM, open source CRM and mobile CRM for SMBs. Continue Reading

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Evaluate SAP CRM Vendors & Products

Weigh the pros and cons of technologies, products and projects you are considering.

Enosix CMO, who branded SAP Leonardo, talks martech strategy

Shawn Reynolds, the former architect of SAP's Leonardo AI brand, moves to SAP-Salesforce integrator Enosix. He discusses marketing strategy in this age of overwhelming martech choices. Continue Reading
CRM and CX management at crossroads in the customer journey

CRM will live on in enterprise IT -- in some form -- for some time to come. But many brands are pivoting to the customer experience management models of doing business. Continue Reading
SAP Hybris CRM gets a jolt from SAP HANA Cloud

SAP Hybris is capitalizing on PaaS to help customers and partners build applications and better integrate their SAP portfolios. Continue Reading

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Manage SAP CRM

Learn to apply best practices and optimize your operations.

The trouble with predictive analytics tools

Predictive analytics tools have been hailed as the latest cure-all for business woes. But they don't make cappuccinos, and they don't tell you how to make business decisions. Continue Reading
Contact center technology today requires a new approach

Managing customer relationships today is about a whole lot more than a weekly newsletter and a few phone lines. Organizations ahead of the curve have accepted this rule, drilling down on customer experience management strategies designed to deal ... Continue Reading
SAP CRM overview: Marketing campaign software

SAP CRM marketing software is made up of eight components that help the user create, manage and track complex marketing campaigns. This chapter from "Discover SAP CRM" discusses all eight components in detail. Continue Reading

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Problem Solve SAP CRM Issues

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

Customer data integration needs strategy to derive meaning

Your approach to customer data integration needs to be guided by another strategy to determine which information is relevant. Continue Reading
Expand loyalty programs to reward social activity

Plan to reward customers for social network activity and consider “lifestyle” rewards instead of just discounts -- a cooking lesson, maybe? Continue Reading
Explaining SAP CRM and ERP integration techniques

Get a SAP ERP integration tip in this expert Q&A. Find out if SAP CRM and ERP integration is possible when there are two SAP CRM implementations involved and learn what to watch out for when planning an integration project. Continue Reading

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