SAP CRM

SAP's C4/HANA CRM and customer experience platform integrates with the longstanding ERP platform to drive new CX modalities as customers complete digital transformations.

New & Notable

Download this free guide

Your 33-Page Guide to Unlocking Your Best Deal with Salesforce

Download now to unlock insights on how to get your best Salesforce deal. Learn average discount ranges from actual deals, 3 tactics to help you get the best pricing, how to avoid over-buying or under-buying, and more.

Corporate E-mail Address:
You forgot to provide an Email Address.
This email address doesn’t appear to be valid.
This email address is already registered. Please login.
You have exceeded the maximum character limit.
Please provide a Corporate E-mail Address.
- I agree to TechTarget’s Terms of Use, Privacy Policy, and the transfer of my information to the United States for processing to provide me with relevant information as described in our Privacy Policy.
Please check the box if you want to proceed.
- I agree to my information being processed by TechTarget and its Partners to contact me via phone, email, or other means regarding information relevant to my professional interests. I may unsubscribe at any time.
Please check the box if you want to proceed.

SAP CRM News

June 19, 2020 19 Jun'20
SAP C/4HANA leads discuss future of CX platform

New leaders of SAP's customer experience platform discuss its future direction, with a retrospective look at how CRM's past evolved into customer-centric CX technology.
June 17, 2020 17 Jun'20
SAP C/4HANA users describe e-commerce pivots amid COVID-19

SAP's customer experience application suite still a priority after a year of senior leadership upheaval at the enterprise cloud vendor, thanks to the COVID-19 economy.
December 13, 2019 13 Dec'19
Qualtrics XM adds mobile, AI, information governance

SAP's influence is reflected in some new features Qualtrics revealed in its XM customer and employee experience measurement platform.
October 23, 2019 23 Oct'19
Ex-Salesforce exec Bob Stutz takes the reins of SAP C/4HANA

Ex-Salesforce Marketing Cloud CEO Bob Stutz, known for jump-starting stagnating CRM and CX software at Siebel, Microsoft and SAP, returns to SAP to bolster C/4HANA CX cloud.

SAP CRM Get Started

Bring yourself up to speed with our introductory content

6 ideas to consider before making a C/4HANA SAP cloud migration

Moving to SAP's C/4HANA platform may lead to improved CX. However, companies should make some considerations before starting an on-premises to SAP cloud migration. Continue Reading
Compare top CRM systems: SAP, Microsoft, Salesforce, Oracle

The 'CRM platform wars' aren't as hot as, say, the tech battle between smartphone OS vendors. But Oracle, SAP, Salesforce and Microsoft want your business. Continue Reading
SAP Customer Experience Suite (CEC Suite)

The SAP Customer Engagement and Commerce (SAP CEC) suite is a collection of cloud-based applications that provide tools for CRM, marketing, sales and analytics, e-commerce and more. Continue Reading

Evaluate SAP CRM Vendors & Products

Weigh the pros and cons of technologies, products and projects you are considering.

AI-powered CRM platforms compared

CRM vendors are working to bring AI utility to their products in diverse ways. Learn about the similarities and differences between AI functionality in the major CRM platforms. Continue Reading
Have success with SAP C/4HANA on-premises-to-cloud migration

There is no one way to complete a CRM platform migration, but a little planning and asking questions along the way can ensure you are on the road to success. Continue Reading
Field service providers drive CX, engagement, retention

Manuel Grenacher, general manager of SAP Service Cloud, offers tips for using CX best practices to improve the lives of both field service providers and the people they service. Continue Reading

Manage SAP CRM

Learn to apply best practices and optimize your operations.

The trouble with predictive analytics tools

Predictive analytics tools have been hailed as the latest cure-all for business woes. But they don't make cappuccinos, and they don't tell you how to make business decisions. Continue Reading
Cell phone activities for call center teams

Cell phone activities are a great way to encourage team building in call centers. This chapter outlines a few cell phone activities call center managers can use to introduce new employees to the call center team and break the ice in the office. Continue Reading

Problem Solve SAP CRM Issues

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

Customer data integration needs strategy to derive meaning

Your approach to customer data integration needs to be guided by another strategy to determine which information is relevant. Continue Reading
Expand loyalty programs to reward social activity

Plan to reward customers for social network activity and consider “lifestyle” rewards instead of just discounts -- a cooking lesson, maybe? Continue Reading
Using call center quality metrics to measure email, chat and phone interactions

Expert Lori Bocklund explains which call center quality metrics should be used to measure customer interactions in a mutli-channel call center. Continue Reading