Personalized marketing

Personalized marketing programs can be complex to initiate, connecting content management with sales and marketing automation tools, in many cases driven by machine-learning AI algorithms. When working, they bolster customer experience by creating effective automated personalized websites, personalized emails and other marketing outreach tools.

Personalized marketing News

  • November 24, 2020 24 Nov'20

    Adobe CDP adds B2B-friendly features

    Adobe CDP customers will get new features in 2021 that create workflows for marketing teams and connect to popular B2B marketing platforms -- starting with its own Marketo Engage.

  • November 06, 2020 06 Nov'20

    Adobe forges data partnerships for Experience Platform

    Adobe adds bidirectional feeds to Experience Platform to manage post-sale customer data from third-party sources such as customer service and loyalty program platforms.

  • October 22, 2020 22 Oct'20

    CEOs discuss Twilio's Segment customer data platform buy

    Twilio plans to acquire Segment's customer data platform for $3.2 billion. The CEOs for both companies discuss the deal and 'the great digital acceleration' caused by COVID-19.

  • October 06, 2020 06 Oct'20

    Pega Value Finder marketing tool uses AI to find segments

    The Pega Customer Decision Hub adds an AI tool for marketers to uncover new customer segments and test campaigns for audiences that humans may have written off as not viable.

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