Personalized marketing

Personalized marketing programs can be complex to initiate, connecting content management with sales and marketing automation tools, in many cases driven by machine-learning AI algorithms. When working, they bolster customer experience by creating effective automated personalized websites, personalized emails and other marketing outreach tools.

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Here’s a recent report from Worldwide Business Research (WBR) that explores how Netflix’s commitment to personalization is impacting customer expectations, Nike is turning data into unrivaled customer experiences, Wendy’s is driving customer experience through digital, and more.

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Personalized marketing News

November 12, 2019 12 Nov'19
New Acquia Drupal tools show open source loyalty post-Vista deal

Acquia, recently acquired by Vista Equity Partners, remains committed to Drupal and moves deeper into the CX space with tools for e-commerce and marketing automation.
November 07, 2019 07 Nov'19
Small customer data platforms fend off big tech with service, features

With Microsoft, Oracle and Adobe releasing customer data platforms, to be followed by Salesforce and SAP, small CDPs defend their turf with more features, better service and pricing
November 06, 2019 06 Nov'19
Inboundgeo Marketing Suite introduces new direct mail tool

Clients' website visitors can receive direct mail with customized content within 72 hours of their visits with the new Content Derived Filtering tool, according to the company.
September 23, 2019 23 Sep'19
Icelandair turns to headless CMS to improve CX

The right CMS makes a big difference for CX, so Icelandair moved off its on-premises content server to a headless CMS – with one layover on a cloud CMS that wasn't quite right.

Personalized marketing Get Started

Bring yourself up to speed with our introductory content

These are the ABCs of marketing in the digital age

Audience understanding, behavior analysis, marketing convergence and accessible design are the ABCs of marketing in the digital age, according to Microsoft's Purna Virji. Continue Reading
The art and science of digital experience management strategies

Businesses need a well-rounded view of customers to provide innovative, personalized digital experiences. In this handbook, learn the techniques and tools of the trade. Continue Reading
5 Gen Z marketing trends for businesses to consider

Those born after 1995 are driving trends online for themselves and older generations. These shared experiences are important for marketers to understand. Here are some tips. Continue Reading

Evaluate Personalized marketing Vendors & Products

Weigh the pros and cons of technologies, products and projects you are considering.

Gen Z marketing strategies can benefit from new technology

Gen Z expects companies to be on the cutting edge of CX tech. New technology can help companies keep up with these demands, without having to spend a fortune on strategy or software. Continue Reading
Martech strategy, Agile marketing are trends to follow

As the marketing model changes, businesses can adopt thousands of different marketing technologies to better reach customers and improve customer experience. Continue Reading
Humor in marketing can engage, retain customers

Humor can be a powerful marketing weapon -- when used correctly. Here are some tips and examples that businesses can use to better connect with customers. Continue Reading

Manage Personalized marketing

Learn to apply best practices and optimize your operations.

Sales enablement best practices to enhance customer interactions

Salespeople need the right tools to build strong relationships with customers to make a sale. Read about sales enablement best practices that may enhance customer interactions. Continue Reading
Business text messaging examples that engage customers

Business text messaging is making its way into enterprise CRM. Texting is among the most personal contacts people receive, and with proper use, can enhance customer relationships. Continue Reading
5 tips for designing a personalization strategy

Companies using digital need some kind of personalization strategy to succeed. These five tips will help you use personalization engines to improve content management processes. Continue Reading

Problem Solve Personalized marketing Issues

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

Consumer behavior analytics makes the unpredictable predictable

With AI's arsenal of machine learning, deep learning and NLP, consumer analytics can take some of the unpredictability out of predicting buying patterns and up conversion rates. Continue Reading