New & Notable
Personalized marketing News
May 16, 2019
Leanplum and Amplitude have united to combine Leanplum's mobile marketing engagement with Amplitude's product intelligence for more personalized mobile marketing.
May 09, 2019
Holding to the strategy of building a digital experience platform based with open source roots, Acquia acquires Mautic, an open source marketing automation cloud.
May 07, 2019
Pardot Business Units, an automated marketing platform, provides large companies with a way to coordinate and personalize marketing efforts across the business.
May 03, 2019
IBM divests itself of marketing automation tools, but they will likely live on as the new parent company combines them with other acquisitions to incubate a new integrated CX stack.
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Customer experience is a top focus in the business world today, and personalized content can go a long way toward delivering that exceptional experience. Continue Reading
On a Web site, personalization is the process of tailoring pages to individual users' characteristics or preferences. Continue Reading
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Now that customers are accustomed to more tailored digital experiences, mobile digital experiences, companies must find the best ways to deliver personalized Web content that keeps their audiences engaged. Continue Reading
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As customers demand authentic, personalized content, CX teams have turned to personalization engines. But without the right data, personalization engines cause more challenges. Continue Reading
By utilizing explicit data, companies can increase brand engagement and enhance the customer journey through customer personalization. Continue Reading
Personalized messaging can be an invaluable tool for marketers. Unfortunately, these marketing campaigns aren't living up to their potential, according to consumers. Continue Reading