Personalized marketing
Personalized marketing programs can be complex to initiate, connecting content management with sales and marketing automation tools, in many cases driven by machine-learning AI algorithms. When working, they bolster customer experience by creating effective automated personalized websites, personalized emails and other marketing outreach tools.
New & Notable
Free Guide: Acquia Lift v. Evergage v. Google Optimize
As content personalization platforms become more widely adopted, it’s important to have a clear understanding on how they would potentially add to your marketing team. Inside, explore the catalyst for personalization, 3 things personalized content delivery depends on, and how these 3 featured vendors stack up in 8 categories.
Personalized marketing News
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November 12, 2019
12
Nov'19
New Acquia Drupal tools show open source loyalty post-Vista deal
Acquia, recently acquired by Vista Equity Partners, remains committed to Drupal and moves deeper into the CX space with tools for e-commerce and marketing automation.
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November 07, 2019
07
Nov'19
Small customer data platforms fend off big tech with service, features
With Microsoft, Oracle and Adobe releasing customer data platforms, to be followed by Salesforce and SAP, small CDPs defend their turf with more features, better service and pricing
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November 06, 2019
06
Nov'19
Inboundgeo Marketing Suite introduces new direct mail tool
Clients' website visitors can receive direct mail with customized content within 72 hours of their visits with the new Content Derived Filtering tool, according to the company.
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September 23, 2019
23
Sep'19
Icelandair turns to headless CMS to improve CX
The right CMS makes a big difference for CX, so Icelandair moved off its on-premises content server to a headless CMS – with one layover on a cloud CMS that wasn't quite right.
Personalized marketing Get Started
Bring yourself up to speed with our introductory content
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These are the ABCs of marketing in the digital age
Audience understanding, behavior analysis, marketing convergence and accessible design are the ABCs of marketing in the digital age, according to Microsoft's Purna Virji. Continue Reading
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The art and science of digital experience management strategies
Businesses need a well-rounded view of customers to provide innovative, personalized digital experiences. In this handbook, learn the techniques and tools of the trade. Continue Reading
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5 Gen Z marketing trends for businesses to consider
Those born after 1995 are driving trends online for themselves and older generations. These shared experiences are important for marketers to understand. Here are some tips. Continue Reading
Evaluate Personalized marketing Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
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Gen Z marketing strategies can benefit from new technology
Gen Z expects companies to be on the cutting edge of CX tech. New technology can help companies keep up with these demands, without having to spend a fortune on strategy or software. Continue Reading
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Martech strategy, Agile marketing are trends to follow
As the marketing model changes, businesses can adopt thousands of different marketing technologies to better reach customers and improve customer experience. Continue Reading
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Humor in marketing can engage, retain customers
Humor can be a powerful marketing weapon -- when used correctly. Here are some tips and examples that businesses can use to better connect with customers. Continue Reading
Manage Personalized marketing
Learn to apply best practices and optimize your operations.
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5 tips for designing a personalization strategy
Companies using digital need some kind of personalization strategy to succeed. These five tips will help you use personalization engines to improve content management processes. Continue Reading
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To predict customer buying behavior, stop, look, listen, analyze
Determining customer wants and needs to devise personalization strategies based on that data takes advanced technologies and the old-fashioned direct approach. Continue Reading
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Customer personalization relies on tools, tactics, metrics
Measuring the success of personalized engagements across multiple channels and making adjustments can help improve CX, differentiate offerings and increase sales. Continue Reading
Problem Solve Personalized marketing Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
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Consumer behavior analytics makes the unpredictable predictable
With AI's arsenal of machine learning, deep learning and NLP, consumer analytics can take some of the unpredictability out of predicting buying patterns and up conversion rates. Continue Reading