Personalized marketing

Personalized marketing programs can be complex to initiate, connecting content management with sales and marketing automation tools, in many cases driven by machine-learning AI algorithms. When working, they bolster customer experience by creating effective automated personalized websites, personalized emails and other marketing outreach tools.

December 02, 2021 02 Dec'21
More marketing personalization from AWS, Pegasystems

AWS and Pegasystems add AI tools to their cloud offerings that enable deeper personalization and journey orchestration for marketers and e-commerce sellers.
October 06, 2021 06 Oct'21
Qualtrics releases Experience ID customer profile platform

Qualtrics Experience ID isn't labeled as a customer data platform, but it's not far off from one, as it aggregates customer info into individual profiles.
September 08, 2021 08 Sep'21
Acquia acquires Widen digital asset management

DAM is an old idea making a big comeback for marketing teams trafficking in online video. Acquia adds the Widen DAM to its digital experience platform.
April 30, 2021 30 Apr'21
Apple iOS 14.5 App Tracking Transparency rewires martech

If your business strategy fully relied on iOS tracking for survival, your company was probably in trouble before 14.5 came out this week, marketing experts say.

Bring yourself up to speed with our introductory content

multichannel marketing

Multichannel marketing refers to the practice by which companies interact with customers via multiple channels, both direct and indirect, in order to sell them goods and services. Continue Reading
The death of third-party cookies: What marketers need to know

Marketers need to revisit their marketing strategies now before third-party cookies disappear forever. Here's what you need to know. Continue Reading
7 benefits of a personalized marketing content strategy

Customers want companies to treat them as individuals, and personalized marketing can help accomplish that. Personalization can also improve customer retention and brand affinity. Continue Reading

Weigh the pros and cons of technologies, products and projects you are considering.

Top 5 personalized marketing examples and their takeaways

Personalization is a marketing tactic that is easy to get wrong. Learn from the best with five examples of successful campaigns that used personalization. Continue Reading
Transactional vs. relationship marketing: Key differences

Some companies thrive on building strong relationships with customers, while others want to make a sale without long-term commitment. Either way, the business needs a strategy. Continue Reading
5 ideas for a post-cookies marketing strategy in 2021

Tracking customers without third-party cookies may worry businesses; however, all organizations are in the same position. Companies should consider these alternatives. Continue Reading

Learn to apply best practices and optimize your operations.

4 tips for creating a personalized marketing strategy

Companies must deliver relevant content and personalize their marketing strategies if they want to see an increase in revenue and brand loyalty. Continue Reading
The future of personalization in marketing

One-size-fits-all messaging doesn't cut it anymore when it comes to CX. Companies need to personalize their experiences to keep up with the competition. Continue Reading
Why companies shouldn't overlook mobile customer engagement

Companies that have a mobile customer engagement strategy can improve personalization, connect with customers over various channels and provide an easy buying process. Continue Reading

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Consumer behavior analytics makes the unpredictable predictable

With AI's arsenal of machine learning, deep learning and NLP, consumer analytics can take some of the unpredictability out of predicting buying patterns and up conversion rates. Continue Reading