Personalized marketing
Personalized marketing programs can be complex to initiate, connecting content management with sales and marketing automation tools, in many cases driven by machine-learning AI algorithms. When working, they bolster customer experience by creating effective automated personalized websites, personalized emails and other marketing outreach tools.
New & Notable
Free Guide: Acquia Lift v. Evergage v. Google Optimize
As content personalization platforms become more widely adopted, it’s important to have a clear understanding on how they would potentially add to your marketing team. Inside, explore the catalyst for personalization, 3 things personalized content delivery depends on, and how these 3 featured vendors stack up in 8 categories.
Personalized marketing News
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May 16, 2019
16
May'19
Leanplum, Amplitude unite for personalized mobile marketing
Leanplum and Amplitude have united to combine Leanplum's mobile marketing engagement with Amplitude's product intelligence for more personalized mobile marketing.
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May 09, 2019
09
May'19
Acquia-Mautic acquisition underscores open source model
Holding to the strategy of building a digital experience platform based with open source roots, Acquia acquires Mautic, an open source marketing automation cloud.
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May 07, 2019
07
May'19
Salesforce announces Pardot Business Units, coming this summer
Pardot Business Units, an automated marketing platform, provides large companies with a way to coordinate and personalize marketing efforts across the business.
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May 03, 2019
03
May'19
IBM marketing automation sell-off represents market shift
IBM divests itself of marketing automation tools, but they will likely live on as the new parent company combines them with other acquisitions to incubate a new integrated CX stack.
Personalized marketing Get Started
Bring yourself up to speed with our introductory content
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5 steps to integrate a content personalization engine into a CMS
Customer experience is a top focus in the business world today, and personalized content can go a long way toward delivering that exceptional experience. Continue Reading
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personalization
On a Web site, personalization is the process of tailoring pages to individual users' characteristics or preferences. Continue Reading
Evaluate Personalized marketing Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
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Customers expect increasingly personalized Web experiences
Now that customers are accustomed to more tailored digital experiences, mobile digital experiences, companies must find the best ways to deliver personalized Web content that keeps their audiences engaged. Continue Reading
Manage Personalized marketing
Learn to apply best practices and optimize your operations.
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Use data to create personalized content customers actually want
As customers demand authentic, personalized content, CX teams have turned to personalization engines. But without the right data, personalization engines cause more challenges. Continue Reading
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In customer personalization, explicit data matters
By utilizing explicit data, companies can increase brand engagement and enhance the customer journey through customer personalization. Continue Reading
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Consumers still waiting for Godot on personalized marketing?
Personalized messaging can be an invaluable tool for marketers. Unfortunately, these marketing campaigns aren't living up to their potential, according to consumers. Continue Reading