Personalized marketing
Personalized marketing programs can be complex to initiate, connecting content management with sales and marketing automation tools, in many cases driven by machine-learning AI algorithms. When working, they bolster customer experience by creating effective automated personalized websites, personalized emails and other marketing outreach tools.
New & Notable
Report: How Nike, Netflix, and Delta Are Expanding Their CX Strategies
Here’s a recent report from Worldwide Business Research (WBR) that explores how Netflix’s commitment to personalization is impacting customer expectations, Nike is turning data into unrivaled customer experiences, Wendy’s is driving customer experience through digital, and more.
Personalized marketing News
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March 13, 2020
13
Mar'20
Direct mail automation spikes in wake of conference cancellations
Marketers are turning to CRM-ready e-gift and direct mail vendors to send postcards and swag boxes to prospective customers they would have met with at canceled conferences.
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November 12, 2019
12
Nov'19
New Acquia Drupal tools show open source loyalty post-Vista deal
Acquia, recently acquired by Vista Equity Partners, remains committed to Drupal and moves deeper into the CX space with tools for e-commerce and marketing automation.
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November 07, 2019
07
Nov'19
Small customer data platforms fend off big tech with service, features
With Microsoft, Oracle and Adobe releasing customer data platforms, to be followed by Salesforce and SAP, small CDPs defend their turf with more features, better service and pricing
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November 06, 2019
06
Nov'19
Inboundgeo Marketing Suite introduces new direct mail tool
Clients' website visitors can receive direct mail with customized content within 72 hours of their visits with the new Content Derived Filtering tool, according to the company.
Personalized marketing Get Started
Bring yourself up to speed with our introductory content
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Contact center workforce management keeps pace with consumers
Workforce management software improves customer interactions with contact center agents and helps transform customer service from a cost center into a profit center. Continue Reading
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personalization engine
A personalization engine is a tool used by businesses to collect and analyze customer behavior and data to create a customized user experience -- including special offers, product recommendations and automated marketing efforts -- in an e-commerce ... Continue Reading
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These are the ABCs of marketing in the digital age
Audience understanding, behavior analysis, marketing convergence and accessible design are the ABCs of marketing in the digital age, according to Microsoft's Purna Virji. Continue Reading
Evaluate Personalized marketing Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
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5 email marketing trends to follow in 2020
When done right, email marketing can reach the right customers and be engaging. Organizations should keep email design simple and easy to read and enclose a unique call to action. Continue Reading
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4 digital marketing best practices for businesses
Some digital marketing strategies for reaching customers include creating empathy and trust in marketing campaigns, personalizing content and having an omnichannel presence. Continue Reading
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Gen Z marketing strategies can benefit from new technology
Gen Z expects companies to be on the cutting edge of CX tech. New technology can help companies keep up with these demands, without having to spend a fortune on strategy or software. Continue Reading
Manage Personalized marketing
Learn to apply best practices and optimize your operations.
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4 ways to create an effective personalization strategy
Creating a personalization strategy can ensure that businesses offer the best possible experience to customers, with simple yet effective interactions. Continue Reading
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Sales enablement best practices to enhance customer interactions
Salespeople need the right tools to build strong relationships with customers to make a sale. Read about sales enablement best practices that may enhance customer interactions. Continue Reading
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Business text messaging examples that engage customers
Business text messaging is making its way into enterprise CRM. Texting is among the most personal contacts people receive, and with proper use, can enhance customer relationships. Continue Reading
Problem Solve Personalized marketing Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
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Consumer behavior analytics makes the unpredictable predictable
With AI's arsenal of machine learning, deep learning and NLP, consumer analytics can take some of the unpredictability out of predicting buying patterns and up conversion rates. Continue Reading