New & Notable
Personalized marketing News
October 06, 2020
The Pega Customer Decision Hub adds an AI tool for marketers to uncover new customer segments and test campaigns for audiences that humans may have written off as not viable.
August 03, 2020
Adobe adds Predictive Audiences to Marketo Engage. The personalization tool is geared for users who manage marketing messaging to live and online event attendees.
June 17, 2020
Adobe connects its Product Recommendations engine to Magento Page Builder to give users a no-code AI tool that offers different products to different customer segments.
March 13, 2020
Marketers are turning to CRM-ready e-gift and direct mail vendors to send postcards and swag boxes to prospective customers they would have met with at canceled conferences.
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Musa Hanhan breaks down the three stages of customer experience and explains why personalized experiences offer companies the best chance at customer retention. Continue Reading
Content personalization is a strategy that tailors webpages and other forms of content to individual users' characteristics or preferences. Continue Reading
A personalization strategy can increase brand loyalty and customer retention by providing relevant content to customers when they need it. Here's how to get started. Continue Reading
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Some companies thrive on building strong relationships with customers, while others want to make a sale without long-term commitment. Either way, the business needs a strategy. Continue Reading
Virtual events can be a great way to generate leads and improve customer retention -- but only when done right. Here are some ways that marketers can host a successful online event. Continue Reading
Brick-and-mortar stores are reopening, but that doesn't mean retailers should lessen focus on online experiences. Olivela, a luxury retail company, strategizes for beyond COVID-19. Continue Reading
Manage Personalized marketing
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There are a number of strategies businesses can use to segment email marketing lists, including geographic location, purchase history, abandoned carts and forms, and gender. Continue Reading
Workforce management software improves customer interactions with contact center agents and helps transform customer service from a cost center into a profit center. Continue Reading
Creating a personalization strategy can ensure that businesses offer the best possible experience to customers, with simple yet effective interactions. Continue Reading
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With AI's arsenal of machine learning, deep learning and NLP, consumer analytics can take some of the unpredictability out of predicting buying patterns and up conversion rates. Continue Reading