Oracle CRM

Oracle customer experience platforms combine CRM with marketing and content management tools, forming an integrated stack to create next-generation CX.

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Report: How Nike, Netflix, and Delta Are Expanding Their CX Strategies

Here’s a recent report from Worldwide Business Research (WBR) that explores how Netflix’s commitment to personalization is impacting customer expectations, Nike is turning data into unrivaled customer experiences, Wendy’s is driving customer experience through digital, and more.

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Oracle CRM News

November 18, 2019 18 Nov'19
Oracle expands Customer Experience platform with Oracle Digital Sales

Features of the new CRM tool include Oracle Digital Assistant and a user interface that brings tasks frequently done by sales reps into one place to reduce data entries and clicks.
October 01, 2019 01 Oct'19
Oracle OpenWorld 2019 coverage: Oracle seeks loftier cloud perch

This guide covers technology developments and other news from the Oracle OpenWorld 2019 conference, plus key trends for Oracle cloud, database and application users.
September 18, 2019 18 Sep'19
Oracle CDP moves beyond marketing data

As digital advertising and marketing leaders dig in on the importance of the CDP, others aren't so sure they need yet another tool to support and secure customer data.
September 17, 2019 17 Sep'19
Oracle CX Unity goes live, adds voice to digital assistant

As Oracle CX Unity arrives, analysts debate whether it will be an upsell to current Oracle customers, or a challenger to Adobe, Salesforce and SAP CX platforms.

Oracle CRM Get Started

Bring yourself up to speed with our introductory content

Prepare for California Consumer Privacy Act with these 5 questions

At Oracle's Modern Customer Experience conference, a privacy professional shared tips on incorporating privacy into CX systems so businesses are ready for the CCPA. Continue Reading
Oracle Customer Experience Cloud (Oracle CX Cloud)

The Oracle Customer Experience Cloud (Oracle CX Cloud) is a suite of cloud-based tools for CRM and sales, marketing, customer service, e-commerce and other tools. Continue Reading
CRM ROI quiz.

For many years, the return on investment (ROI) from CRM implementations was dissapointing -- at one point, analysts suggested that eight out of 10 projects failed to deliver on ROI promises. Today's reports are more optimistic, and many ... Continue Reading

Evaluate Oracle CRM Vendors & Products

Weigh the pros and cons of technologies, products and projects you are considering.

AI-powered CRM platforms compared

CRM vendors are working to bring AI utility to their products in diverse ways. Learn about the similarities and differences between AI functionality in the major CRM platforms. Continue Reading
Compare the top 10 customer data platform software products

CDPs can provide a distinct competitive advantage, but selecting a product can be tricky. Learn about the top platforms on the market, including major features and pros and cons. Continue Reading
Marketing automation tools make personalization possible

Marketing automation software can be a game-changer for sales and marketing departments, as it helps simplify campaign management and gauge the performance of marketing efforts. Continue Reading

Manage Oracle CRM

Learn to apply best practices and optimize your operations.

Add real-time customer experience to your CX strategy

At its recent CX conference, Oracle emphasized how important it will be to provide real-time CX. Users and analysts weigh in on how plausible that actually is. Continue Reading
Chatbots creeping into omnichannel strategy for CRM

Siri, home voice assistants, we're talking to you. We discuss how companies are using the voice channel for CRM in these early adoption days. Continue Reading
Four ways to create the ultimate personalized customer experience

As the demand for a more personalized customer experience grows, companies are scrambling to adapt. Follow these four tips to succeed with customer engagement. Continue Reading

Problem Solve Oracle CRM Issues

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

How do we choose a CRM system for small business?

The largest companies can choose the largest CRM platforms, but what's left for small- and medium-sized businesses? How should they choose the right systems? Continue Reading
Using a customer segmentation strategy for better customer retention

Find out the best way to use a customer segmentation strategy to design a retention model that allows you to hold onto current customers and provide good customer service. Continue Reading
How will Oracle Fusion bring together Oracle CRM, Siebel CRM and PeopleSoft CRM?

Oracle's Fusion project can be confusing. Bill Band answers a question concerning what products and functionality will be maintained moving forward in this expert tip. Continue Reading