Oracle CRM

Oracle customer experience platforms combine CRM with marketing and content management tools, forming an integrated stack to create next-generation CX.

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Free Guide: Acquia Lift v. Evergage v. Google Optimize

As content personalization platforms become more widely adopted, it’s important to have a clear understanding on how they would potentially add to your marketing team. Inside, explore the catalyst for personalization, 3 things personalized content delivery depends on, and how these 3 featured vendors stack up in 8 categories.

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Oracle CRM News

June 17, 2019 17 Jun'19
Oracle and Adobe CDP war heats up, Salesforce close behind

The customer data platform market continues to simmer as large vendors such as Oracle, Adobe, SAP and Salesforce rush to catch up to smaller, more nimble CDP competitors.
May 07, 2019 07 May'19
Oracle's CX strategy points toward real-time responses

As data increasingly becomes key to an effective CX implementation, Oracle's CX strategy points to what technology it's focusing on to win over corporate customers.
November 12, 2015 12 Nov'15
Oracle announces cloud-based CRM knowledge management

Oracle expands knowledge management tools for its service cloud; SalesforceIQ for Small Business gets Desk.com customer service integration.
July 24, 2015 24 Jul'15
Oracle Sales Cloud update aims to boost sales, efficiency

Oracle updates its Sales Cloud to increase sales; Infer announces new lead gen product; and Xactly Strategic Services aims to drive workforce management.

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Oracle CRM Get Started

Bring yourself up to speed with our introductory content

Prepare for California Consumer Privacy Act with these 5 questions

At Oracle's Modern Customer Experience conference, a privacy professional shared tips on incorporating privacy into CX systems so businesses are ready for the CCPA. Continue Reading
Oracle Customer Experience Cloud (Oracle CX Cloud)

The Oracle Customer Experience Cloud (Oracle CX Cloud) is a suite of cloud-based tools for CRM and sales, marketing, customer service, e-commerce and other tools. Continue Reading
CRM ROI quiz.

For many years, the return on investment (ROI) from CRM implementations was dissapointing -- at one point, analysts suggested that eight out of 10 projects failed to deliver on ROI promises. Today's reports are more optimistic, and many ... Continue Reading

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Evaluate Oracle CRM Vendors & Products

Weigh the pros and cons of technologies, products and projects you are considering.

Marketing automation tools make personalization possible

Marketing automation software can be a game-changer for sales and marketing departments, as it helps simplify campaign management and gauge the performance of marketing efforts. Continue Reading
The leading CRM tools offer a full range of functionality

Choosing the right CRM suite requires meticulous planning, careful consideration of your organization's needs and requirements, and attention to detail. Continue Reading
SAP introduces HANA-driven CRM deployment

SAP has tied its HANA in-memory database to its CRM software. Analyst Denis Pombriant hoped the offering would focus more on connections and less on speed. Continue Reading

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Manage Oracle CRM

Learn to apply best practices and optimize your operations.

Add real-time customer experience to your CX strategy

At its recent CX conference, Oracle emphasized how important it will be to provide real-time CX. Users and analysts weigh in on how plausible that actually is. Continue Reading
Chatbots creeping into omnichannel strategy for CRM

Siri, home voice assistants, we're talking to you. We discuss how companies are using the voice channel for CRM in these early adoption days. Continue Reading
Four ways to create the ultimate personalized customer experience

As the demand for a more personalized customer experience grows, companies are scrambling to adapt. Follow these four tips to succeed with customer engagement. Continue Reading

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Problem Solve Oracle CRM Issues

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

How do we choose a CRM system for small business?

The largest companies can choose the largest CRM platforms, but what's left for small- and medium-sized businesses? How should they choose the right systems? Continue Reading
Using a customer segmentation strategy for better customer retention

Find out the best way to use a customer segmentation strategy to design a retention model that allows you to hold onto current customers and provide good customer service. Continue Reading
How to calculate workforce management ROI and benefits for the call center

Trying to measure ROI for workforce management (WFM)? Read expert advice on the benefits of WFM, including more accurate forecasts and scheduling, resulting in better match of resources to workload. Continue Reading

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