Oracle CRM

Oracle customer experience platforms combine CRM with marketing and content management tools, forming an integrated stack to create next-generation CX.

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Free Guide: Acquia Lift v. Evergage v. Google Optimize

As content personalization platforms become more widely adopted, it’s important to have a clear understanding on how they would potentially add to your marketing team. Inside, explore the catalyst for personalization, 3 things personalized content delivery depends on, and how these 3 featured vendors stack up in 8 categories.

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Oracle CRM News

September 20, 2019 20 Sep'19
Oracle OpenWorld 2019 coverage: Oracle seeks loftier cloud perch

This guide covers technology developments and other news from the Oracle OpenWorld 2019 conference, plus key trends for Oracle cloud, database and application users.
September 18, 2019 18 Sep'19
Oracle CDP moves beyond marketing data

As digital advertising and marketing leaders dig in on the importance of the CDP, others aren't so sure they need yet another tool to support and secure customer data.
September 17, 2019 17 Sep'19
Oracle CX Unity goes live, adds voice to digital assistant

As Oracle CX Unity arrives, analysts debate whether it will be an upsell to current Oracle customers, or a challenger to Adobe, Salesforce and SAP CX platforms.
September 12, 2019 12 Sep'19
Oracle CDP coming in CX Unity, along with video cloud

Oracle goes after Adobe and other CX platform vendors with new CDP-oriented sales, marketing, e-commerce and service hub, and adds a video platform to CX Unity.

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Oracle CRM Get Started

Bring yourself up to speed with our introductory content

Prepare for California Consumer Privacy Act with these 5 questions

At Oracle's Modern Customer Experience conference, a privacy professional shared tips on incorporating privacy into CX systems so businesses are ready for the CCPA. Continue Reading
Oracle Customer Experience Cloud (Oracle CX Cloud)

The Oracle Customer Experience Cloud (Oracle CX Cloud) is a suite of cloud-based tools for CRM and sales, marketing, customer service, e-commerce and other tools. Continue Reading
CRM ROI quiz.

For many years, the return on investment (ROI) from CRM implementations was dissapointing -- at one point, analysts suggested that eight out of 10 projects failed to deliver on ROI promises. Today's reports are more optimistic, and many ... Continue Reading

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Evaluate Oracle CRM Vendors & Products

Weigh the pros and cons of technologies, products and projects you are considering.

Marketing automation tools make personalization possible

Marketing automation software can be a game-changer for sales and marketing departments, as it helps simplify campaign management and gauge the performance of marketing efforts. Continue Reading
The leading CRM tools offer a full range of functionality

Choosing the right CRM suite requires meticulous planning, careful consideration of your organization's needs and requirements, and attention to detail. Continue Reading
SAP introduces HANA-driven CRM deployment

SAP has tied its HANA in-memory database to its CRM software. Analyst Denis Pombriant hoped the offering would focus more on connections and less on speed. Continue Reading

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Manage Oracle CRM

Learn to apply best practices and optimize your operations.

Add real-time customer experience to your CX strategy

At its recent CX conference, Oracle emphasized how important it will be to provide real-time CX. Users and analysts weigh in on how plausible that actually is. Continue Reading
Chatbots creeping into omnichannel strategy for CRM

Siri, home voice assistants, we're talking to you. We discuss how companies are using the voice channel for CRM in these early adoption days. Continue Reading
Four ways to create the ultimate personalized customer experience

As the demand for a more personalized customer experience grows, companies are scrambling to adapt. Follow these four tips to succeed with customer engagement. Continue Reading

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Problem Solve Oracle CRM Issues

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

How do we choose a CRM system for small business?

The largest companies can choose the largest CRM platforms, but what's left for small- and medium-sized businesses? How should they choose the right systems? Continue Reading
Using a customer segmentation strategy for better customer retention

Find out the best way to use a customer segmentation strategy to design a retention model that allows you to hold onto current customers and provide good customer service. Continue Reading
How to calculate workforce management ROI and benefits for the call center

Trying to measure ROI for workforce management (WFM)? Read expert advice on the benefits of WFM, including more accurate forecasts and scheduling, resulting in better match of resources to workload. Continue Reading

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