Oracle CRM
Oracle customer experience platforms combine CRM with marketing and content management tools, forming an integrated stack to create next-generation CX.
New & Notable
Oracle CRM News
-
September 20, 2021
20
Sep'21
Oracle Fusion Marketing enables campaign orchestration
Oracle has announced plans to release Fusion Marketing in 2022. The middleware app will more deeply integrate customer data to marketing initiatives and CRM.
-
May 12, 2021
12
May'21
Oracle CX adds subscription management, 3-D ad measurement
Oracle adds deeper subscription support for B2C and B2B users to its CX platform, as users look to tie renewals, billing and self-service to commerce revenue.
-
December 23, 2020
23
Dec'20
Customer data platforms dominate CX technology headlines
As the tech titans release their CDPs, it raises a question: Can this technology save itself from becoming another data silo in the marketing stack?
-
November 09, 2020
09
Nov'20
Oracle CX suite adds tools for sales teams, digital commerce
Oracle tackles sales rep and e-commerce experience in the latest update to its CX application stack, retuned for the pandemic's remote-work and digital sales uptick.
Oracle CRM Get Started
Bring yourself up to speed with our introductory content
-
Oracle Customer Experience Cloud (Oracle CX Cloud)
The Oracle Customer Experience Cloud (Oracle CX Cloud) is a suite of cloud-based tools for CRM and sales, marketing, customer service, e-commerce and other tools. Continue Reading
-
Oracle OpenWorld 2019 coverage: Oracle seeks loftier cloud perch
This guide covers technology developments and other news from the Oracle OpenWorld 2019 conference, plus key trends for Oracle cloud, database and application users. Continue Reading
-
Prepare for California Consumer Privacy Act with these 5 questions
At Oracle's Modern Customer Experience conference, a privacy professional shared tips on incorporating privacy into CX systems so businesses are ready for the CCPA. Continue Reading
Evaluate Oracle CRM Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
-
AI-powered CRM platforms compared
CRM vendors are working to bring AI utility to their products in diverse ways. Learn about the similarities and differences between AI functionality in the major CRM platforms. Continue Reading
-
Compare the top 10 customer data platform software products
CDPs can provide a distinct competitive advantage, but selecting a product can be tricky. Learn about the top platforms on the market, including major features and pros and cons. Continue Reading
-
Oracle expands Customer Experience platform with Oracle Digital Sales
Features of the new CRM tool include Oracle Digital Assistant and a user interface that brings tasks frequently done by sales reps into one place to reduce data entries and clicks. Continue Reading
Manage Oracle CRM
Learn to apply best practices and optimize your operations.
-
Add real-time customer experience to your CX strategy
At its recent CX conference, Oracle emphasized how important it will be to provide real-time CX. Users and analysts weigh in on how plausible that actually is. Continue Reading
-
Chatbots creeping into omnichannel strategy for CRM
Siri, home voice assistants, we're talking to you. We discuss how companies are using the voice channel for CRM in these early adoption days. Continue Reading
-
Four ways to create the ultimate personalized customer experience
As the demand for a more personalized customer experience grows, companies are scrambling to adapt. Follow these four tips to succeed with customer engagement. Continue Reading
Problem Solve Oracle CRM Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
-
How do we choose a CRM system for small business?
The largest companies can choose the largest CRM platforms, but what's left for small- and medium-sized businesses? How should they choose the right systems? Continue Reading
-
Using a customer segmentation strategy for better customer retention
Find out the best way to use a customer segmentation strategy to design a retention model that allows you to hold onto current customers and provide good customer service. Continue Reading
-
How will Oracle Fusion bring together Oracle CRM, Siebel CRM and PeopleSoft CRM?
Oracle's Fusion project can be confusing. Bill Band answers a question concerning what products and functionality will be maintained moving forward in this expert tip. Continue Reading