Marketing automation

Marketing automation tools drive the next-generation customer experience by tailoring CX to the individual. See how companies beat the competition through creating personalized customer experiences.

New & Notable

Download this free guide

Download Now: Learn CX Strategies from Leading Brands

Here’s a recent report from Worldwide Business Research (WBR) that explores how Netflix’s commitment to personalization is impacting customer expectations, Nike is turning data into unrivaled customer experiences, Wendy’s is driving customer experience through digital, and more.

Corporate E-mail Address:
You forgot to provide an Email Address.
This email address doesn’t appear to be valid.
This email address is already registered. Please login.
You have exceeded the maximum character limit.
Please provide a Corporate E-mail Address.
- I agree to TechTarget’s Terms of Use, Privacy Policy, and the transfer of my information to the United States for processing to provide me with relevant information as described in our Privacy Policy.
Please check the box if you want to proceed.
- I agree to my information being processed by TechTarget and its Partners to contact me via phone, email, or other means regarding information relevant to my professional interests. I may unsubscribe at any time.
Please check the box if you want to proceed.

Marketing automation News

March 31, 2020 31 Mar'20
Adobe AI tools coming to Experience Cloud

This year's Adobe Summit, held online, marked the debut of the Adobe Analytics Digital Economy Index, a massively scaled gauge of online purchasing trends. That, and AI tools.
March 31, 2020 31 Mar'20
Salesforce Live web series offers tips for uncertain times

Salesforce execs and celebrity speakers deliver advice to help customers rewrite the sales and marketing playbook while working from home during the COVID-19 pandemic.
March 13, 2020 13 Mar'20
Direct mail automation spikes in wake of conference cancellations

Marketers are turning to CRM-ready e-gift and direct mail vendors to send postcards and swag boxes to prospective customers they would have met with at canceled conferences.
February 27, 2020 27 Feb'20
Aprimo partners with Templafy on digital asset management

The Aprimo Connector for Microsoft Office allows users to streamline data assets through a Templafy connector to applications like PowerPoint and Word.

Marketing automation Get Started

Bring yourself up to speed with our introductory content

5 terms to know before creating a sales enablement strategy

Sales enablement is important for companies to drive efficiency, maintain customer satisfaction and stay organized. Sales enablement uses different tools and strategies to do this. Continue Reading
5 tips for an effective marketing automation implementation

Successful marketing automation implementations require steps beyond those that go into the usual technology rollouts. Here are some tips to help businesses along the way. Continue Reading
What are the most effective uses of AI in marketing automation?

AI is beneficial in many marketing automation processes. Organizations use the technology in chatbots, personalization, voice and visual search, frequency optimization and more. Continue Reading

Evaluate Marketing automation Vendors & Products

Weigh the pros and cons of technologies, products and projects you are considering.

4 digital marketing best practices for businesses

Some digital marketing strategies for reaching customers include creating empathy and trust in marketing campaigns, personalizing content and having an omnichannel presence. Continue Reading
Get to know 4 workflow automation tools

Workflow automation can benefit businesses by making manual processes digital, giving employees more time to work on other tasks. Learn more about workflow automation tools. Continue Reading
The benefits of Microsoft Power Automate for content automation

Microsoft Power Automate is a useful tool that businesses can use to incorporate automation into their organizations and minimize their use of manual content management processes. Continue Reading

Manage Marketing automation

Learn to apply best practices and optimize your operations.

Influencer marketing best practices to reach millennials, Gen Z

To reach the millennial and Gen Z consumer, you need to build trust and create experiences. Follow these tips to spin up an influencer marketing campaign. Continue Reading
Trusting marketing automation with CRM functions

Marketing automation with CRM frees up resources and improves the efficiency and accuracy of campaigns and lead development, but it still requires a degree of oversight. Continue Reading
7 tips for improving marketing technology stacks

Being deliberate about integrating a new tool into marketing technology stacks will help ensure they produce ROI and makes processes more efficient. Continue Reading

Problem Solve Marketing automation Issues

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

6 customer intent metrics to prevent lead dropouts

Learn about the key metrics marketing teams can use to analyze customer intent, detect leads in danger of dropping out and focus energy on nurturing those leads. Continue Reading
Which tools should we use for marketing automation for SMBs?

Small and medium-sized businesses looking to implement marketing automation should start with email, social media and internal communications tools, according to expert Matt James. Continue Reading
How will Microsoft Dynamics 365 benefit the enterprise marketplace?

Is Microsoft Dynamics 365's role in the enterprise marketplace actually beneficial for users? Expert Brent Leary discusses Microsoft's upcoming product. Continue Reading