Marketing automation news, help and research

Marketing automation News

July 13, 2021 13 Jul'21
Acquia releases employee experience features for DX platform

Developers are the focus of Acquia's update to Open DXP. They get an all-cloud app dev environment, AI search and a toolbox to build employee-facing apps and services.
April 30, 2021 30 Apr'21
Apple iOS 14.5 App Tracking Transparency rewires martech

If your business strategy fully relied on iOS tracking for survival, your company was probably in trouble before 14.5 came out this week, marketing experts say.
February 16, 2021 16 Feb'21
Email marketing tools sustain old channel with personalization

Email is so 1990s. Yet as a marketing communications channel, it thrives into the 2020s with an assist from personalization technology and customer data platforms.
January 14, 2021 14 Jan'21
Capitol riots spark e-commerce terms of service enforcement

Shopify, Salesforce and Google take action in wake of Capitol riots, as adware and customer experience platforms play an uncomfortable role in political events and discourse.

Bring yourself up to speed with our introductory content

5 real-world multichannel marketing examples

Companies with effective multichannel marketing focus on brand reach, message, consistency, engagement and experience. It's important to meet customers on platforms they prefer. Continue Reading
6 personalization software options to know in 2021

Personalization software enables marketing teams to customize experiences for customers. There are many options to choose from with varying capabilities. Continue Reading
database marketing

Database marketing is a systematic approach to the gathering, consolidation and processing of consumer data. Continue Reading

Weigh the pros and cons of technologies, products and projects you are considering.

How do omnichannel vs. multichannel marketing differ?

While multichannel marketing connects customers and companies through various forms of communication, omnichannel marketing takes it further and removes any silos. Continue Reading
CDP vs. marketing automation: What's the difference?

CDPs and marketing automation software collect customer data, automate processes and increase efficiency, but they also have features that set them apart from each other. Continue Reading
Combat event fatigue with a virtual event marketing strategy

Virtual events can be a great way to generate leads and improve customer retention -- but only when done right. Here are some ways that marketers can host a successful online event. Continue Reading

Learn to apply best practices and optimize your operations.

10 lead scoring best practices to improve sales efficiency

Lead scoring helps sales and marketing teams identify which customers to pursue based on a points system. Lead scoring aims to develop sales-ready leads. Continue Reading
The top real estate CRM software

Today's competitive real estate market highlights the importance of CRM systems that provide listings management and property tracking, as well as typical CRM system features. Continue Reading
5 tips for an effective marketing automation implementation

Successful marketing automation implementations require steps beyond those that go into the usual technology rollouts. Here are some tips to help businesses along the way. Continue Reading

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

6 customer intent metrics to prevent lead dropouts

Learn about the key metrics marketing teams can use to analyze customer intent, detect leads in danger of dropping out and focus energy on nurturing those leads. Continue Reading
Which tools should we use for marketing automation for SMBs?

Small and medium-sized businesses looking to implement marketing automation should start with email, social media and internal communications tools, according to expert Matt James. Continue Reading
How will Microsoft Dynamics 365 benefit the enterprise marketplace?

Is Microsoft Dynamics 365's role in the enterprise marketplace actually beneficial for users? Expert Brent Leary discusses Microsoft's upcoming product. Continue Reading