Marketing automation

Marketing automation tools drive the next-generation customer experience by tailoring CX to the individual. See how companies beat the competition through creating personalized customer experiences.

Marketing automation News

Marketing automation Get Started

Bring yourself up to speed with our introductory content

  • direct marketing

    Direct marketing is a type of advertising campaign that seeks to elicit an action (such as an order, a visit to a store or website or a request for further information) from a selected group of consumers in response to communication from a marketer. Continue Reading

  • closed loop reporting

    Closed loop reporting (CLR) is a system in which data and information collected by marketing and sales professionals is made available to both teams. Continue Reading

  • 5 real-world multichannel marketing examples

    Companies with effective multichannel marketing focus on brand reach, message, consistency, engagement and experience. It's important to meet customers on platforms they prefer. Continue Reading

Evaluate Marketing automation Vendors & Products

Weigh the pros and cons of technologies, products and projects you are considering.

Manage Marketing automation

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Problem Solve Marketing automation Issues

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