Marketing automation

Marketing automation tools drive the next-generation customer experience by tailoring CX to the individual. See how companies beat the competition through creating personalized customer experiences.

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Free Guide: Acquia Lift v. Evergage v. Google Optimize

As content personalization platforms become more widely adopted, it’s important to have a clear understanding on how they would potentially add to your marketing team. Inside, explore the catalyst for personalization, 3 things personalized content delivery depends on, and how these 3 featured vendors stack up in 8 categories.

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Marketing automation News

June 17, 2019 17 Jun'19
Oracle and Adobe CDP war heats up, Salesforce close behind

The customer data platform market continues to simmer as large vendors such as Oracle, Adobe, SAP and Salesforce rush to catch up to smaller, more nimble CDP competitors.
June 05, 2019 05 Jun'19
RedPoint Global mashes up CDP, DMP functions in new offering

RedPoint's Digital Acquisition Platform attempts to stop ads from chasing you around the internet after a purchase by mashing up CDP functionality with third-party DMP data.
May 22, 2019 22 May'19
Salesforce outage exposes Pardot marketing automation data

Salesforce's 15-hour outage may not scare away users. But it might get them to use more encryption, as the outage exposed customer marketing automation data in the GDPR era.
May 09, 2019 09 May'19
Acquia-Mautic acquisition underscores open source model

Holding to the strategy of building a digital experience platform based with open source roots, Acquia acquires Mautic, an open source marketing automation cloud.

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Marketing automation Get Started

Bring yourself up to speed with our introductory content

What are the most effective uses of AI in marketing automation?

AI is beneficial in many marketing automation processes. Organizations use the technology in chatbots, personalization, voice and visual search, frequency optimization and more. Continue Reading
4 steps to create a digital marketing strategy

This four-step approach will help organizations build a digital marketing strategy designed to increase their online presence and attract new customers. Continue Reading
marketing automation

Marketing automation is a type of software that allows companies to effectively target customers with automated marketing messages across channels including email, websites, social media and text messages to generate sales leads. Continue Reading

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Evaluate Marketing automation Vendors & Products

Weigh the pros and cons of technologies, products and projects you are considering.

Enosix CMO, who branded SAP Leonardo, talks martech strategy

Shawn Reynolds, the former architect of SAP's Leonardo AI brand, moves to SAP-Salesforce integrator Enosix. He discusses marketing strategy in this age of overwhelming martech choices. Continue Reading
Why use third-party marketing automation instead of native CRM tools?

Though many CRM platforms offer native marketing automation tools, many organizations find it beneficial to use a third-party application, such as Eloqua or Marketo. Continue Reading
How to choose marketing automation software

Learn how to improve your organization's marketing efficiency and assess which offerings from top marketing automation vendors will best meet your business needs. Continue Reading

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Manage Marketing automation

Learn to apply best practices and optimize your operations.

Trusting marketing automation with CRM functions

Marketing automation with CRM frees up resources and improves the efficiency and accuracy of campaigns and lead development, but it still requires a degree of oversight. Continue Reading
7 tips for improving marketing technology stacks

Being deliberate about integrating a new tool into marketing technology stacks will help ensure they produce ROI and makes processes more efficient. Continue Reading
How can I maximize the Salesforce-Google Cloud integration?

Find out four new ways to make the most of the Google and Salesforce integration, including updates to the Salesforce data connector for Google Sheets. Continue Reading

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Problem Solve Marketing automation Issues

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

6 customer intent metrics to prevent lead dropouts

Learn about the key metrics marketing teams can use to analyze customer intent, detect leads in danger of dropping out and focus energy on nurturing those leads. Continue Reading
Which tools should we use for marketing automation for SMBs?

Small and medium-sized businesses looking to implement marketing automation should start with email, social media and internal communications tools, according to expert Matt James. Continue Reading
How will Microsoft Dynamics 365 benefit the enterprise marketplace?

Is Microsoft Dynamics 365's role in the enterprise marketplace actually beneficial for users? Expert Brent Leary discusses Microsoft's upcoming product. Continue Reading

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