Marketing automation

Marketing automation tools drive the next-generation customer experience by tailoring CX to the individual. See how companies beat the competition through creating personalized customer experiences.

Marketing automation News

View All News

Marketing automation Get Started

Bring yourself up to speed with our introductory content

  • marketing automation

    Marketing automation is a type of software that allows companies to effectively target customers with automated marketing messages across channels including email, websites, social media and text messages to generate sales leads. Continue Reading

  • Four steps to create your digital marketing plan

    Use this four-step approach to create a digital marketing plan that will help your business grow its online presence and attract new customers. Continue Reading

  • market intelligence (MI)

    Market intelligence is the monitoring of specific data streams in order to provide stakeholders with a holistic view of an industry segment or customer base. The term market, in this context, is a specific category of potential buyers and ... Continue Reading

View All Get Started

Evaluate Marketing automation Vendors & Products

Weigh the pros and cons of technologies, products and projects you are considering.

View All Evaluate

Manage Marketing automation

Learn to apply best practices and optimize your operations.

View All Manage

Problem Solve Marketing automation Issues

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

View All Problem Solve