Marketing automation
Marketing automation tools drive the next-generation customer experience by tailoring CX to the individual. See how companies beat the competition through creating personalized customer experiences.
New & Notable
Free Guide: Acquia Lift v. Evergage v. Google Optimize
As content personalization platforms become more widely adopted, it’s important to have a clear understanding on how they would potentially add to your marketing team. Inside, explore the catalyst for personalization, 3 things personalized content delivery depends on, and how these 3 featured vendors stack up in 8 categories.
Marketing automation News
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September 12, 2019
12
Sep'19
Oracle CDP coming in CX Unity, along with video cloud
Oracle goes after Adobe and other CX platform vendors with new CDP-oriented sales, marketing, e-commerce and service hub, and adds a video platform to CX Unity.
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September 06, 2019
06
Sep'19
HubSpot Marketplace updated to get free CRM users to buy apps
HubSpot introduces new features to marketing automation and CRM platform, and revamps its apps marketplace in hopes of driving revenue from newfound free-CRM customers.
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August 15, 2019
15
Aug'19
Metadata.io updates boost marketing personalization, automation
Updates to Metadata's AI marketing platform include new usability features and improved automation to bolster its marketing personalization to target new and existing clients.
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August 09, 2019
09
Aug'19
PromoteIQ acquisition diversifies Microsoft Advertising platform
Microsoft expands its advertising platform to vendor marketing with the PromoteIQ acquisition.
Marketing automation Get Started
Bring yourself up to speed with our introductory content
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What are the most effective uses of AI in marketing automation?
AI is beneficial in many marketing automation processes. Organizations use the technology in chatbots, personalization, voice and visual search, frequency optimization and more. Continue Reading
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4 steps to create a digital marketing strategy
This four-step approach will help organizations build a digital marketing strategy designed to increase their online presence and attract new customers. Continue Reading
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marketing automation
Marketing automation is a type of software that allows companies to effectively target customers with automated marketing messages across channels including email, websites, social media and text messages to generate sales leads. Continue Reading
Evaluate Marketing automation Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
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Enosix CMO, who branded SAP Leonardo, talks martech strategy
Shawn Reynolds, the former architect of SAP's Leonardo AI brand, moves to SAP-Salesforce integrator Enosix. He discusses marketing strategy in this age of overwhelming martech choices. Continue Reading
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Why use third-party marketing automation instead of native CRM tools?
Though many CRM platforms offer native marketing automation tools, many organizations find it beneficial to use a third-party application, such as Eloqua or Marketo. Continue Reading
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How to choose marketing automation software
Learn how to improve your organization's marketing efficiency and assess which offerings from top marketing automation vendors will best meet your business needs. Continue Reading
Manage Marketing automation
Learn to apply best practices and optimize your operations.
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Trusting marketing automation with CRM functions
Marketing automation with CRM frees up resources and improves the efficiency and accuracy of campaigns and lead development, but it still requires a degree of oversight. Continue Reading
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7 tips for improving marketing technology stacks
Being deliberate about integrating a new tool into marketing technology stacks will help ensure they produce ROI and makes processes more efficient. Continue Reading
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How can I maximize the Salesforce-Google Cloud integration?
Find out four new ways to make the most of the Google and Salesforce integration, including updates to the Salesforce data connector for Google Sheets. Continue Reading
Problem Solve Marketing automation Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
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6 customer intent metrics to prevent lead dropouts
Learn about the key metrics marketing teams can use to analyze customer intent, detect leads in danger of dropping out and focus energy on nurturing those leads. Continue Reading
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Which tools should we use for marketing automation for SMBs?
Small and medium-sized businesses looking to implement marketing automation should start with email, social media and internal communications tools, according to expert Matt James. Continue Reading
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How will Microsoft Dynamics 365 benefit the enterprise marketplace?
Is Microsoft Dynamics 365's role in the enterprise marketplace actually beneficial for users? Expert Brent Leary discusses Microsoft's upcoming product. Continue Reading