Marketing automation
Marketing automation tools drive the next-generation customer experience by tailoring CX to the individual. See how companies beat the competition through creating personalized customer experiences.
New & Notable
Marketing automation News
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January 14, 2021
14
Jan'21
Capitol riots spark e-commerce terms of service enforcement
Shopify, Salesforce and Google take action in wake of Capitol riots, as adware and customer experience platforms play an uncomfortable role in political events and discourse.
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November 24, 2020
24
Nov'20
Adobe CDP adds B2B-friendly features
Adobe CDP customers will get new features in 2021 that create workflows for marketing teams and connect to popular B2B marketing platforms -- starting with its own Marketo Engage.
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November 10, 2020
10
Nov'20
Adobe to acquire Workfront for $1.5 billion
Adobe plans to acquire Workfront for $1.5 billion to gain ground in the customer experience management market.
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November 06, 2020
06
Nov'20
Adobe forges data partnerships for Experience Platform
Adobe adds bidirectional feeds to Experience Platform to manage post-sale customer data from third-party sources such as customer service and loyalty program platforms.
Marketing automation Get Started
Bring yourself up to speed with our introductory content
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database marketing
Database marketing is a systematic approach to the gathering, consolidation and processing of consumer data. Continue Reading
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5 terms to know before creating a sales enablement strategy
Sales enablement is important for companies to drive efficiency, maintain customer satisfaction and stay organized. Sales enablement uses different tools and strategies to do this. Continue Reading
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5 tips for an effective marketing automation implementation
Successful marketing automation implementations require steps beyond those that go into the usual technology rollouts. Here are some tips to help businesses along the way. Continue Reading
Evaluate Marketing automation Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
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CDP vs. marketing automation: What's the difference?
CDPs and marketing automation software collect customer data, automate processes and increase efficiency, but they also have features that set them apart from each other. Continue Reading
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Combat event fatigue with a virtual event marketing strategy
Virtual events can be a great way to generate leads and improve customer retention -- but only when done right. Here are some ways that marketers can host a successful online event. Continue Reading
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5 email marketing trends to follow in 2020
When done right, email marketing can reach the right customers and be engaging. Organizations should keep email design simple and easy to read and enclose a unique call to action. Continue Reading
Manage Marketing automation
Learn to apply best practices and optimize your operations.
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Influencer marketing best practices to reach millennials, Gen Z
To reach the millennial and Gen Z consumer, you need to build trust and create experiences. Follow these tips to spin up an influencer marketing campaign. Continue Reading
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Trusting marketing automation with CRM functions
Marketing automation with CRM frees up resources and improves the efficiency and accuracy of campaigns and lead development, but it still requires a degree of oversight. Continue Reading
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7 tips for improving marketing technology stacks
Being deliberate about integrating a new tool into marketing technology stacks will help ensure they produce ROI and makes processes more efficient. Continue Reading
Problem Solve Marketing automation Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
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6 customer intent metrics to prevent lead dropouts
Learn about the key metrics marketing teams can use to analyze customer intent, detect leads in danger of dropping out and focus energy on nurturing those leads. Continue Reading
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Which tools should we use for marketing automation for SMBs?
Small and medium-sized businesses looking to implement marketing automation should start with email, social media and internal communications tools, according to expert Matt James. Continue Reading
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How will Microsoft Dynamics 365 benefit the enterprise marketplace?
Is Microsoft Dynamics 365's role in the enterprise marketplace actually beneficial for users? Expert Brent Leary discusses Microsoft's upcoming product. Continue Reading