Marketing automation news, help and research

Marketing automation News

January 10, 2022 10 Jan'22
IBM ports weather data to AWS Data Exchange feed

Marketers can now tap IBM's Weather Company data feed at the AWS Data Exchange. The question is, will they know how to use it proactively to execute timely campaigns?
December 29, 2021 29 Dec'21
Why marketing personalization has yet to pay off

Forrester analyst discusses why personalization investments aren't paying off, what marketers can expect in 2022 in technology -- and in the job market.
December 02, 2021 02 Dec'21
More marketing personalization from AWS, Pegasystems

AWS and Pegasystems add AI tools to their cloud offerings that enable deeper personalization and journey orchestration for marketers and e-commerce sellers.
October 12, 2021 12 Oct'21
HubSpot CRM adds B2B online payments processing

HubSpot CRM adds no-code Stripe online payments as well as data governance and enhancements to Operations Hub such as analytics and a Snowflake integration.

Bring yourself up to speed with our introductory content

buzz marketing

Buzz marketing is a viral marketing technique focused on maximizing the word-of-mouth potential of a campaign or product. Continue Reading
direct marketing

Direct marketing is a type of advertising campaign that seeks to elicit an action (such as an order, a visit to a store or website or a request for further information) from a selected group of consumers in response to communication from a marketer. Continue Reading
closed loop reporting

Closed loop reporting (CLR) is a system in which data and information collected by marketing and sales professionals is made available to both teams. Continue Reading

Weigh the pros and cons of technologies, products and projects you are considering.

How do omnichannel vs. multichannel marketing differ?

While multichannel marketing connects customers and companies through various forms of communication, omnichannel marketing takes it further and removes any silos. Continue Reading
CDP vs. marketing automation: What's the difference?

CDPs and marketing automation software collect customer data, automate processes and increase efficiency, but they also have features that set them apart from each other. Continue Reading
Combat event fatigue with a virtual event marketing strategy

Virtual events can be a great way to generate leads and improve customer retention -- but only when done right. Here are some ways that marketers can host a successful online event. Continue Reading

Learn to apply best practices and optimize your operations.

10 lead scoring best practices to improve sales efficiency

Lead scoring helps sales and marketing teams identify which customers to pursue based on a points system. Lead scoring aims to develop sales-ready leads. Continue Reading
The top real estate CRM software

Today's competitive real estate market highlights the importance of CRM systems that provide listings management and property tracking, as well as typical CRM system features. Continue Reading
5 tips for an effective marketing automation implementation

Successful marketing automation implementations require steps beyond those that go into the usual technology rollouts. Here are some tips to help businesses along the way. Continue Reading

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

6 customer intent metrics to prevent lead dropouts

Learn about the key metrics marketing teams can use to analyze customer intent, detect leads in danger of dropping out and focus energy on nurturing those leads. Continue Reading
Which tools should we use for marketing automation for SMBs?

Small and medium-sized businesses looking to implement marketing automation should start with email, social media and internal communications tools, according to expert Matt James. Continue Reading
How will Microsoft Dynamics 365 benefit the enterprise marketplace?

Is Microsoft Dynamics 365's role in the enterprise marketplace actually beneficial for users? Expert Brent Leary discusses Microsoft's upcoming product. Continue Reading