Marketing automation news, help and research

Marketing automation News

October 12, 2021 12 Oct'21
HubSpot CRM adds B2B online payments processing

HubSpot CRM adds no-code Stripe online payments as well as data governance and enhancements to Operations Hub such as analytics and a Snowflake integration.
September 15, 2021 15 Sep'21
Salesforce Marketing Cloud to get analytics boost

Salesforce to add analytics capabilities and AI tools that spider Salesforce CDP data; Commerce Cloud adds shipping and logistics integration through a FedEx partnership.
August 03, 2021 03 Aug'21
Salesforce automation strategy sharpens with acquisition

The CX giant plans to fold RPA technology from an acquisition into some of its platforms. The move comes after Microsoft and other big tech firms bought RPA vendors.
July 13, 2021 13 Jul'21
Acquia releases employee experience features for DX platform

Developers are the focus of Acquia's update to Open DXP. They get an all-cloud app dev environment, AI search and a toolbox to build employee-facing apps and services.

Bring yourself up to speed with our introductory content

direct marketing

Direct marketing is a type of advertising campaign that seeks to elicit an action (such as an order, a visit to a store or website or a request for further information) from a selected group of consumers in response to communication from a marketer. Continue Reading
closed loop reporting

Closed loop reporting (CLR) is a system in which data and information collected by marketing and sales professionals is made available to both teams. Continue Reading
5 real-world multichannel marketing examples

Companies with effective multichannel marketing focus on brand reach, message, consistency, engagement and experience. It's important to meet customers on platforms they prefer. Continue Reading

Weigh the pros and cons of technologies, products and projects you are considering.

How do omnichannel vs. multichannel marketing differ?

While multichannel marketing connects customers and companies through various forms of communication, omnichannel marketing takes it further and removes any silos. Continue Reading
CDP vs. marketing automation: What's the difference?

CDPs and marketing automation software collect customer data, automate processes and increase efficiency, but they also have features that set them apart from each other. Continue Reading
Combat event fatigue with a virtual event marketing strategy

Virtual events can be a great way to generate leads and improve customer retention -- but only when done right. Here are some ways that marketers can host a successful online event. Continue Reading

Learn to apply best practices and optimize your operations.

10 lead scoring best practices to improve sales efficiency

Lead scoring helps sales and marketing teams identify which customers to pursue based on a points system. Lead scoring aims to develop sales-ready leads. Continue Reading
The top real estate CRM software

Today's competitive real estate market highlights the importance of CRM systems that provide listings management and property tracking, as well as typical CRM system features. Continue Reading
5 tips for an effective marketing automation implementation

Successful marketing automation implementations require steps beyond those that go into the usual technology rollouts. Here are some tips to help businesses along the way. Continue Reading

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

6 customer intent metrics to prevent lead dropouts

Learn about the key metrics marketing teams can use to analyze customer intent, detect leads in danger of dropping out and focus energy on nurturing those leads. Continue Reading
Which tools should we use for marketing automation for SMBs?

Small and medium-sized businesses looking to implement marketing automation should start with email, social media and internal communications tools, according to expert Matt James. Continue Reading
How will Microsoft Dynamics 365 benefit the enterprise marketplace?

Is Microsoft Dynamics 365's role in the enterprise marketplace actually beneficial for users? Expert Brent Leary discusses Microsoft's upcoming product. Continue Reading