New & Notable
Marketing automation News
August 03, 2020
Adobe adds Predictive Audiences to Marketo Engage. The personalization tool is geared for users who manage marketing messaging to live and online event attendees.
July 16, 2020
Salesforce adds Einstein AI, as well as personalization and data visualization features from its acquisitions of Evergage, Datorama and Tableau, to Marketing Cloud.
June 26, 2020
Act-On's product upgrades include a partnership with Zapier and enhancements to SMS and email messaging to customers, as well as new creation tools for edits on landing pages.
May 20, 2020
Revenue operations purports to orchestrate the technologies governing marketing and sales and measure their effectiveness. During the pandemic, the strategy is put to the test.
Marketing automation Get Started
Bring yourself up to speed with our introductory content
Sales enablement is important for companies to drive efficiency, maintain customer satisfaction and stay organized. Sales enablement uses different tools and strategies to do this. Continue Reading
Successful marketing automation implementations require steps beyond those that go into the usual technology rollouts. Here are some tips to help businesses along the way. Continue Reading
AI is beneficial in many marketing automation processes. Organizations use the technology in chatbots, personalization, voice and visual search, frequency optimization and more. Continue Reading
Evaluate Marketing automation Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
Virtual events can be a great way to generate leads and improve customer retention -- but only when done right. Here are some ways that marketers can host a successful online event. Continue Reading
When done right, email marketing can reach the right customers and be engaging. Organizations should keep email design simple and easy to read and enclose a unique call to action. Continue Reading
Some digital marketing strategies for reaching customers include creating empathy and trust in marketing campaigns, personalizing content and having an omnichannel presence. Continue Reading
Manage Marketing automation
Learn to apply best practices and optimize your operations.
To reach the millennial and Gen Z consumer, you need to build trust and create experiences. Follow these tips to spin up an influencer marketing campaign. Continue Reading
Marketing automation with CRM frees up resources and improves the efficiency and accuracy of campaigns and lead development, but it still requires a degree of oversight. Continue Reading
Being deliberate about integrating a new tool into marketing technology stacks will help ensure they produce ROI and makes processes more efficient. Continue Reading
Problem Solve Marketing automation Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
Learn about the key metrics marketing teams can use to analyze customer intent, detect leads in danger of dropping out and focus energy on nurturing those leads. Continue Reading
Small and medium-sized businesses looking to implement marketing automation should start with email, social media and internal communications tools, according to expert Matt James. Continue Reading
Is Microsoft Dynamics 365's role in the enterprise marketplace actually beneficial for users? Expert Brent Leary discusses Microsoft's upcoming product. Continue Reading