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Marketing automation News
February 04, 2020
Salesforce acquires Evergage, which offers personalization and a customer data platform. Analysts say Salesforce bought the tech for the personalization -- not to add to its CDP.
January 21, 2020
HubSpot launched new features to their Marketing Hub Enterprise tool that focuses on user-friendliness and ability, while maintaining the tool's powerfulness.
November 14, 2019
Acquia's new venture backing and customer experience cloud apps precipitate a need for easier integrations and setup for future releases, customers and partners said.
November 13, 2019
Acquia and Drupal founder Dries Buytaert discusses his company's move into marketing automation, CDPs and what's next after Vista Equity Partners' billion-dollar investment in Acquia.
Marketing automation Get Started
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Successful marketing automation implementations require steps beyond those that go into the usual technology rollouts. Here are some tips to help businesses along the way. Continue Reading
AI is beneficial in many marketing automation processes. Organizations use the technology in chatbots, personalization, voice and visual search, frequency optimization and more. Continue Reading
This four-step approach will help organizations build a digital marketing strategy designed to increase their online presence and attract new customers. Continue Reading
Evaluate Marketing automation Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
Workflow automation can benefit businesses by making manual processes digital, giving employees more time to work on other tasks. Learn more about workflow automation tools. Continue Reading
Microsoft Power Automate is a useful tool that businesses can use to incorporate automation into their organizations and minimize their use of manual content management processes. Continue Reading
As the marketing model changes, businesses can adopt thousands of different marketing technologies to better reach customers and improve customer experience. Continue Reading
Manage Marketing automation
Learn to apply best practices and optimize your operations.
To reach the millennial and Gen Z consumer, you need to build trust and create experiences. Follow these tips to spin up an influencer marketing campaign. Continue Reading
Marketing automation with CRM frees up resources and improves the efficiency and accuracy of campaigns and lead development, but it still requires a degree of oversight. Continue Reading
Being deliberate about integrating a new tool into marketing technology stacks will help ensure they produce ROI and makes processes more efficient. Continue Reading
Problem Solve Marketing automation Issues
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Learn about the key metrics marketing teams can use to analyze customer intent, detect leads in danger of dropping out and focus energy on nurturing those leads. Continue Reading
Small and medium-sized businesses looking to implement marketing automation should start with email, social media and internal communications tools, according to expert Matt James. Continue Reading
Is Microsoft Dynamics 365's role in the enterprise marketplace actually beneficial for users? Expert Brent Leary discusses Microsoft's upcoming product. Continue Reading