Marketing automation

Marketing automation tools drive the next-generation customer experience by tailoring CX to the individual. See how companies beat the competition through creating personalized customer experiences.

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Marketing automation News

February 04, 2020 04 Feb'20
Experts: Salesforce Evergage acquisition for personalization, not CDP

Salesforce acquires Evergage, which offers personalization and a customer data platform. Analysts say Salesforce bought the tech for the personalization -- not to add to its CDP.
January 21, 2020 21 Jan'20
HubSpot adds usability features to Marketing Hub Enterprise

HubSpot launched new features to their Marketing Hub Enterprise tool that focuses on user-friendliness and ability, while maintaining the tool's powerfulness.
November 14, 2019 14 Nov'19
Acquia cloud CMS on AWS, Vista cash flow raise user expectations

Acquia's new venture backing and customer experience cloud apps precipitate a need for easier integrations and setup for future releases, customers and partners said.
November 13, 2019 13 Nov'19
Acquia, Drupal founder Dries Buytaert on open source, Vista, CDPs

Acquia and Drupal founder Dries Buytaert discusses his company's move into marketing automation, CDPs and what's next after Vista Equity Partners' billion-dollar investment in Acquia.

Marketing automation Get Started

Bring yourself up to speed with our introductory content

5 tips for an effective marketing automation implementation

Successful marketing automation implementations require steps beyond those that go into the usual technology rollouts. Here are some tips to help businesses along the way. Continue Reading
What are the most effective uses of AI in marketing automation?

AI is beneficial in many marketing automation processes. Organizations use the technology in chatbots, personalization, voice and visual search, frequency optimization and more. Continue Reading
4 steps to create a digital marketing strategy

This four-step approach will help organizations build a digital marketing strategy designed to increase their online presence and attract new customers. Continue Reading

Evaluate Marketing automation Vendors & Products

Weigh the pros and cons of technologies, products and projects you are considering.

Get to know 4 workflow automation tools

Workflow automation can benefit businesses by making manual processes digital, giving employees more time to work on other tasks. Learn more about workflow automation tools. Continue Reading
The benefits of Microsoft Power Automate for content automation

Microsoft Power Automate is a useful tool that businesses can use to incorporate automation into their organizations and minimize their use of manual content management processes. Continue Reading
Martech strategy, Agile marketing are trends to follow

As the marketing model changes, businesses can adopt thousands of different marketing technologies to better reach customers and improve customer experience. Continue Reading

Manage Marketing automation

Learn to apply best practices and optimize your operations.

Influencer marketing best practices to reach millennials, Gen Z

To reach the millennial and Gen Z consumer, you need to build trust and create experiences. Follow these tips to spin up an influencer marketing campaign. Continue Reading
Trusting marketing automation with CRM functions

Marketing automation with CRM frees up resources and improves the efficiency and accuracy of campaigns and lead development, but it still requires a degree of oversight. Continue Reading
7 tips for improving marketing technology stacks

Being deliberate about integrating a new tool into marketing technology stacks will help ensure they produce ROI and makes processes more efficient. Continue Reading

Problem Solve Marketing automation Issues

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

6 customer intent metrics to prevent lead dropouts

Learn about the key metrics marketing teams can use to analyze customer intent, detect leads in danger of dropping out and focus energy on nurturing those leads. Continue Reading
Which tools should we use for marketing automation for SMBs?

Small and medium-sized businesses looking to implement marketing automation should start with email, social media and internal communications tools, according to expert Matt James. Continue Reading
How will Microsoft Dynamics 365 benefit the enterprise marketplace?

Is Microsoft Dynamics 365's role in the enterprise marketplace actually beneficial for users? Expert Brent Leary discusses Microsoft's upcoming product. Continue Reading