E-commerce platforms & strategies
E-commerce success begins with developing an e-commerce strategy before choosing an e-commerce platform to drive sales. Find out how successful businesses buy e-commerce technology and read advice on how to create an effective e-commerce strategy.
New & Notable
Free Guide: Acquia Lift v. Evergage v. Google Optimize
As content personalization platforms become more widely adopted, it’s important to have a clear understanding on how they would potentially add to your marketing team. Inside, explore the catalyst for personalization, 3 things personalized content delivery depends on, and how these 3 featured vendors stack up in 8 categories.
E-commerce platforms & strategies News
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November 18, 2019
18
Nov'19
Guarding the shop: Rewind backup protects e-commerce data
E-commerce sites need backup in the event of data loss situations, especially during the holidays. Rewind gives merchants the chance to go back to a safe point in time.
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October 23, 2019
23
Oct'19
Ex-Salesforce exec Bob Stutz takes the reins of SAP C/4HANA
Ex-Salesforce Marketing Cloud CEO Bob Stutz, known for jump-starting stagnating CRM and CX software at Siebel, Microsoft and SAP, returns to SAP to bolster C/4HANA CX cloud.
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October 22, 2019
22
Oct'19
Adobe updates Magento Commerce, adds Amazon and Azure hooks
Adobe continues to support Magento Open Source but adds Azure support and AI tools only to the commercial version of the vendor's e-commerce platform.
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October 14, 2019
14
Oct'19
Adobe's Marketo-Magento staff merger reveals midmarket push
Adobe positions itself for the midmarket in the year following the acquisitions of marketing automation platform Marketo and e-commerce platform Magento.
E-commerce platforms & strategies Get Started
Bring yourself up to speed with our introductory content
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Digital transformation technologies power CX makeovers
Businesses use many tools to effect digital transformation. Learn how organizations use these tools to improve CX and digital experience, while getting a leg up on the competition. Continue Reading
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How do you choose an e-commerce platform to integrate with a CMS?
Before choosing an e-commerce system, companies need to identify their business objectives and determine what capabilities they need to add to their CMS. Continue Reading
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E-commerce content management systems power personalization
Today's customers expect an engaging, personalized experience, even when shopping online. Learn how an e-commerce-ready CMS can point enterprises in the right direction. Continue Reading
Evaluate E-commerce platforms & strategies Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
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Is AWS recommendation engine Amazon Personalize right for you?
Amazon Personalize offers a pay-as-you-go model for businesses interested in a recommendation engine. But is your business really ready for personalization? Continue Reading
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Why is integrating e-commerce and content management difficult?
Integrating e-commerce with a CMS can be a challenge, but many vendors are building compatibility into the cloud. Here's how and why those processes can work together. Continue Reading
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How do headless e-commerce platforms work?
A headless e-commerce platform is a cloud-based service that can connect e-commerce activities and functions to mobile apps and third-party applications. Here's how it works. Continue Reading
Manage E-commerce platforms & strategies
Learn to apply best practices and optimize your operations.
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E-commerce information systems, content management join forces
Content management to power e-commerce systems takes on greater importance in personalizing customer engagement by aligning processes, data and tools in unified platforms. Continue Reading
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A top e-commerce strategy seen as ticket to strong sales
Analysts provide tips on strengthening e-commerce strategies. Continue Reading
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Mobile e-commerce and CRM strategy dictated by business type, Gartner says
There are four types of e-commerce websites, and each has a different imperative in approaching mobile e-commerce, according to Gartner. Continue Reading
Problem Solve E-commerce platforms & strategies Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
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Can open source content management tools support e-commerce sites?
It's important to consider user experience and flexibility when choosing open source content management or commercial tools for e-commerce sites. Continue Reading
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Three management tips for overseeing call center agents on night shift
There are psychological and medical challenges for call center agents working the night shift. Hear management tips from Donna Fluss for managing night shift call center agents. Continue Reading
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How can a call center offshore outsourcing firm attract new clients?
It's difficult for call center outsourcing firms to differentiate themselves from their competitors. Donna Fluss gives tips for call center outsourcers looking to attract new business in this expert tip. Continue Reading