E-commerce platforms & strategies

E-commerce success begins with developing an e-commerce strategy before choosing an e-commerce platform to drive sales. Find out how successful businesses buy e-commerce technology and read advice on how to create an effective e-commerce strategy.

October 15, 2021 15 Oct'21
Shopify opens e-commerce platform to enterprise ERP vendors

Shopify's new Global ERP Program takes steps to attract larger enterprises, but the transition won't be easy, as large ERP systems are far more complex than those of Shopify's SMB base.
October 12, 2021 12 Oct'21
HubSpot CRM adds B2B online payments processing

HubSpot CRM adds no-code Stripe online payments as well as data governance and enhancements to Operations Hub such as analytics and a Snowflake integration.
September 15, 2021 15 Sep'21
Salesforce Marketing Cloud to get analytics boost

Salesforce to add analytics capabilities and AI tools that spider Salesforce CDP data; Commerce Cloud adds shipping and logistics integration through a FedEx partnership.
September 09, 2021 09 Sep'21
Infosys releases headless commerce services bundle

Infosys breaks down Skava, an e-commerce startup it acquired in 2015, into e-commerce, marketing and merchandising microservices, and renames it Equinox.

Bring yourself up to speed with our introductory content

5 real-world multichannel marketing examples

Companies with effective multichannel marketing focus on brand reach, message, consistency, engagement and experience. It's important to meet customers on platforms they prefer. Continue Reading
Personalized digital experiences for customers begin at home

Learn how implementing a rewarding digital experience for savvy customers starts with digitally transforming corporate culture and nurturing a customer-facing staff. Continue Reading
Contact center AI opens new frontiers for customer engagements

Learn how AI and automation technologies like machine learning, chatbots and NLP are transforming one-dimensional call centers into multidimensional contact centers. Continue Reading

Weigh the pros and cons of technologies, products and projects you are considering.

Know when to use a headless CMS and when it's not worth it

Headless CMSes aren't a silver bullet for every circumstance. Evaluate three solid use cases for a headless CMS and three scenarios when a headless CMS isn't worth the investment. Continue Reading
Why customer-centric design is crucial for CX

In her book, '100 Things Every Designer Needs to Know About People,' Susan Weinschenk talks about why it is important for companies to know their audience to better design for them. Continue Reading
Headless CMS powers personalized, omnichannel e-commerce

As the headless CMS gains steam, understand why e-commerce companies are the most likely ones to reap the benefits and what trends are driving its adoption. Continue Reading

Learn to apply best practices and optimize your operations.

4 e-commerce email marketing strategies to heed

Building a database, nurturing existing customers and using an email service provider are some e-commerce email marketing strategies to help businesses increase revenue. Continue Reading
Email, social media marketing strategies adjust amid COVID-19

Businesses lean on email, social media marketing and softer brand messaging to keep customers engaged while the coronavirus keeps the world quarantined at home. Continue Reading
3 tips for adding e-commerce to an existing website

While many businesses realize the necessity for e-commerce functions on their websites, they should be sure to focus on the customer journey and maintaining consistent experiences. Continue Reading

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

How do headless e-commerce platforms work?

A headless e-commerce platform is a cloud-based service that can connect e-commerce activities and functions to mobile apps and third-party applications. Here's how it works. Continue Reading
Three management tips for overseeing call center agents on night shift

There are psychological and medical challenges for call center agents working the night shift. Hear management tips from Donna Fluss for managing night shift call center agents. Continue Reading