E-Commerce
E-commerce, a growing extension of marketing automation and sales automation, drives sales by closing the deal through automated payments via e-commerce platforms. Here, find the latest news and strategies for deploying e-commerce business.
New & Notable
Free Guide: Acquia Lift v. Evergage v. Google Optimize
As content personalization platforms become more widely adopted, it’s important to have a clear understanding on how they would potentially add to your marketing team. Inside, explore the catalyst for personalization, 3 things personalized content delivery depends on, and how these 3 featured vendors stack up in 8 categories.
E-Commerce News
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April 11, 2019
11
Apr'19
Google Cloud for Retail debuts, Contact Center AI makes inroads
Google takes on cloud competitors by making an AI-rich home for online and bricks retailers with new suite. Also: Google Call Center AI extends to Genesys, Avaya, Salesforce, more.
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April 10, 2019
10
Apr'19
Reimagined customer experience mobile apps driving new sales
Mobile and lightweight web apps aren't new. But digital teams driving demand generation is new, thanks to marketing automation platforms that can personalize the pitch.
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January 28, 2019
28
Jan'19
Adobe Magento Commerce Cloud adds progressive web apps
Adobe is upgrading its e-commerce product by adding AI-fueled image-search capabilities and progressive web application building tools to Magento Commerce Cloud.
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January 15, 2019
15
Jan'19
CX strategy a vital part of modernizing a business
Consumers are providing retailers with more data than ever before, with expectations that they will receive a personalized experience. But that can be challenging for retailers.
E-Commerce Get Started
Bring yourself up to speed with our introductory content
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E-commerce content management systems power personalization
Today's customers expect an engaging, personalized experience, even when shopping online. Learn how an e-commerce-ready CMS can point enterprises in the right direction. Continue Reading
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conversational commerce (voice commerce)
Conversational commerce is the process of interacting with a brand or buying a product or service through non-traditional channels, such as voice assistants, SMS text and online and social media chat. Continue Reading
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Salesforce e-commerce tools build multipronged customer strategies
New technologies such as artificial intelligence, virtual reality and customer personalization bridge the gap between online and offline sales and create new e-commerce experiences. Continue Reading
Evaluate E-Commerce Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
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E-commerce information systems, content management join forces
Content management to power e-commerce systems takes on greater importance in personalizing customer engagement by aligning processes, data and tools in unified platforms. Continue Reading
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Customer data to play important role in CX software in 2019
Analysts see customer data continuing to be the main objective for CX companies, and that integration between platforms and third-party applications will grow in importance. Continue Reading
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Augmented reality in retail transforms customer experiences
Retailers like Hershey's are experimenting with augmented reality to take the customers' experience beyond a smartphone screen and drop it into their living rooms. Continue Reading
Manage E-Commerce
Learn to apply best practices and optimize your operations.
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How to improve retail sales in seven steps
Retailers, especially traditional brick-and-mortar retailers, need to throw caution to the wind and follow these seven steps to spur sales and provide remarkable retail. Continue Reading
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What are the implications of the Salesforce acquisition of Demandware?
Buying Demandware has helped Salesforce round out its portfolio in order to offer end-to-end technology for the customer journey, expert Brent Leary explains. Continue Reading
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Don't let data integration issues hold your business hostage
Data is an important commodity for businesses -- but only if it's clean. Use these data quality and data enrichment tips to keep your CRM system in shape. Continue Reading
Problem Solve E-Commerce Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
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How do you know when you've outgrown your e-commerce platform?
When the native content management capabilities of your e-commerce system no longer meet your business needs, consider integrating it with a separate CMS. Continue Reading
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Can open source content management tools support e-commerce sites?
It's important to consider user experience and flexibility when choosing open source content management or commercial tools for e-commerce sites. Continue Reading
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How to implement an effective call center workforce management system
Expert Donna Fluss explains how to effectively establish a call center workforce management system – from creating a flexible scheduling plan for employees to reduce operating expenses, improve efficiency, enhance employee morale and increase agent... Continue Reading