E-Commerce
E-commerce, a growing extension of marketing automation and sales automation, drives sales by closing the deal through automated payments via e-commerce platforms. Here, find the latest news and strategies for deploying e-commerce business.
New & Notable
E-Commerce News
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September 15, 2021
15
Sep'21
Salesforce Marketing Cloud to get analytics boost
Salesforce to add analytics capabilities and AI tools that spider Salesforce CDP data; Commerce Cloud adds shipping and logistics integration through a FedEx partnership.
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September 09, 2021
09
Sep'21
Infosys releases headless commerce services bundle
Infosys breaks down Skava, an e-commerce startup it acquired in 2015, into e-commerce, marketing and merchandising microservices, and renames it Equinox.
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August 10, 2021
10
Aug'21
Adobe, Salesforce expand health clouds
Adobe releases Experience Manager for Healthcare and plugs its CDP into marketing and clinical data; Salesforce releases healthcare features.
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July 12, 2021
12
Jul'21
Brands opt for headless e-commerce vs. traditional commerce
For large enterprises, headless commerce breaks down websites into user-friendly modules marketers can update. SMBs can also use it, paired with WordPress and other simple tools.
E-Commerce Get Started
Bring yourself up to speed with our introductory content
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5 real-world multichannel marketing examples
Companies with effective multichannel marketing focus on brand reach, message, consistency, engagement and experience. It's important to meet customers on platforms they prefer. Continue Reading
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Break down platforms via a service decomposition strategy
There's more than one way to break down a platform into microservices. This excerpt from 'Developing Microservice APIs with Python' explains one: decomposition by subdomains. Continue Reading
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Personalized digital experiences for customers begin at home
Learn how implementing a rewarding digital experience for savvy customers starts with digitally transforming corporate culture and nurturing a customer-facing staff. Continue Reading
Evaluate E-Commerce Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
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Know when to use a headless CMS and when it's not worth it
Headless CMSes aren't a silver bullet for every circumstance. Evaluate three solid use cases for a headless CMS and three scenarios when a headless CMS isn't worth the investment. Continue Reading
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Why customer-centric design is crucial for CX
In her book, '100 Things Every Designer Needs to Know About People,' Susan Weinschenk talks about why it is important for companies to know their audience to better design for them. Continue Reading
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Headless CMS powers personalized, omnichannel e-commerce
As the headless CMS gains steam, understand why e-commerce companies are the most likely ones to reap the benefits and what trends are driving its adoption. Continue Reading
Manage E-Commerce
Learn to apply best practices and optimize your operations.
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Why companies shouldn't overlook mobile customer engagement
Companies that have a mobile customer engagement strategy can improve personalization, connect with customers over various channels and provide an easy buying process. Continue Reading
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4 e-commerce email marketing strategies to heed
Building a database, nurturing existing customers and using an email service provider are some e-commerce email marketing strategies to help businesses increase revenue. Continue Reading
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NLP, chatbot development reignite conversational commerce AI
The world of e-commerce has been focused on the adoption of conversational commerce for years to boost online sales. COVID-19 might just be the catalyst for widespread use. Continue Reading
Problem Solve E-Commerce Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
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How do headless e-commerce platforms work?
A headless e-commerce platform is a cloud-based service that can connect e-commerce activities and functions to mobile apps and third-party applications. Here's how it works. Continue Reading
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How do you know when you've outgrown your e-commerce platform?
When the native content management capabilities of your e-commerce system no longer meet your business needs, consider integrating it with a separate CMS. Continue Reading
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Three management tips for overseeing call center agents on night shift
There are psychological and medical challenges for call center agents working the night shift. Hear management tips from Donna Fluss for managing night shift call center agents. Continue Reading