E-Commerce
E-commerce, a growing extension of marketing automation and sales automation, drives sales by closing the deal through automated payments via e-commerce platforms. Here, find the latest news and strategies for deploying e-commerce business.
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E-Commerce News
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August 22, 2019
22
Aug'19
SAP Product Content Hub underpins CX initiatives in C/4HANA
SAP SaaS tool integrates AI, APIs for pushing updated product content to e-commerce sites. It also gives sales, marketing and service teams using C/4HANA access to the content.
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June 19, 2019
19
Jun'19
Target glitch pits e-commerce vs. POS customer experience
Big-box retailer Target's checkout outage showed how e-commerce systems can fill in when POS systems fail. They're not quite ready to supplant POS -- but they're getting there.
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June 17, 2019
17
Jun'19
Oracle and Adobe CDP war heats up, Salesforce close behind
The customer data platform market continues to simmer as large vendors such as Oracle, Adobe, SAP and Salesforce rush to catch up to smaller, more nimble CDP competitors.
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June 03, 2019
03
Jun'19
Adobe debuts Qualtrics plugin, Magento-Amazon D2C features
Adobe moves forward with an SAP Qualtrics plugin to measure voice of the customer on Experience Platform and strengthens Magento customers' Amazon presence with new features.
E-Commerce Get Started
Bring yourself up to speed with our introductory content
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Digital transformation technologies power CX makeovers
Businesses use many tools to effect digital transformation. Learn how organizations use these tools to improve CX and digital experience, while getting a leg up on the competition. Continue Reading
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How do you choose an e-commerce platform to integrate with a CMS?
Before choosing an e-commerce system, companies need to identify their business objectives and determine what capabilities they need to add to their CMS. Continue Reading
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E-commerce content management systems power personalization
Today's customers expect an engaging, personalized experience, even when shopping online. Learn how an e-commerce-ready CMS can point enterprises in the right direction. Continue Reading
Evaluate E-Commerce Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
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How do headless e-commerce platforms work?
A headless e-commerce platform is a cloud-based service that can connect e-commerce activities and functions to mobile apps and third-party applications. Here's how it works. Continue Reading
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What is the role of social media in e-commerce?
In an effort to increase transparency, organizations should either integrate social media with their e-commerce platform or enable users to post reviews and rate their products. Continue Reading
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What are the pros and cons of open source e-commerce platforms?
Open source e-commerce platforms are popular for businesses looking to build an online store. They offer cost savings and flexibility, but consider the support and security risks. Continue Reading
Manage E-Commerce
Learn to apply best practices and optimize your operations.
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7 ways to improve your retail sales
Retailers, especially traditional brick-and-mortar retailers, need to throw caution to the wind and follow these seven tips to spur sales and provide remarkable retail. Continue Reading
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E-commerce information systems, content management join forces
Content management to power e-commerce systems takes on greater importance in personalizing customer engagement by aligning processes, data and tools in unified platforms. Continue Reading
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What are the implications of the Salesforce acquisition of Demandware?
Buying Demandware has helped Salesforce round out its portfolio in order to offer end-to-end technology for the customer journey, expert Brent Leary explains. Continue Reading
Problem Solve E-Commerce Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
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How do you know when you've outgrown your e-commerce platform?
When the native content management capabilities of your e-commerce system no longer meet your business needs, consider integrating it with a separate CMS. Continue Reading
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Can open source content management tools support e-commerce sites?
It's important to consider user experience and flexibility when choosing open source content management or commercial tools for e-commerce sites. Continue Reading
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How to implement an effective call center workforce management system
Expert Donna Fluss explains how to effectively establish a call center workforce management system – from creating a flexible scheduling plan for employees to reduce operating expenses, improve efficiency, enhance employee morale and increase agent... Continue Reading