E-Commerce
E-commerce, a growing extension of marketing automation and sales automation, drives sales by closing the deal through automated payments via e-commerce platforms. Here, find the latest news and strategies for deploying e-commerce business.
New & Notable
E-Commerce News
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June 15, 2021
15
Jun'21
SAP Spartacus, headless and Commerce Cloud take center stage
In the wake of the pandemic, SAP users focus on e-commerce, and SAP puts new emphasis on headless configurations as well as its Upscale Commerce package.
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June 02, 2021
02
Jun'21
Salesforce plugs CDP, WhatsApp into marketing, e-commerce
Salesforce connects its CDP to its platform's customer loyalty tech; Marketing Cloud integrates WhatsApp, SnapChat ads and Datorama advanced analytics reports.
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June 02, 2021
02
Jun'21
SAP Upscale Commerce gets reboot
SAP relaunches its Upscale Commerce, first released three years ago to little fanfare, to a broader midmarket base to compete with Shopify's top-end offerings.
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May 28, 2021
28
May'21
Jitterbit buys iPaaS vendor for EDI, e-commerce capabilities
Jitterbit broadened its reach to retailers and their trading partners with the acquisition of eBridge Connections to address EDI and e-commerce use cases.
E-Commerce Get Started
Bring yourself up to speed with our introductory content
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5 real-world multichannel marketing examples
Companies with effective multichannel marketing focus on brand reach, message, consistency, engagement and experience. It's important to meet customers on platforms they prefer. Continue Reading
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Break down platforms via a service decomposition strategy
There's more than one way to break down a platform into microservices. This excerpt from 'Developing Microservice APIs with Python' explains one: decomposition by subdomains. Continue Reading
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Personalized digital experiences for customers begin at home
Learn how implementing a rewarding digital experience for savvy customers starts with digitally transforming corporate culture and nurturing a customer-facing staff. Continue Reading
Evaluate E-Commerce Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
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Know when to use a headless CMS and when it's not worth it
Headless CMSes aren't a silver bullet for every circumstance. Evaluate three solid use cases for a headless CMS and three scenarios when a headless CMS isn't worth the investment. Continue Reading
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Why customer-centric design is crucial for CX
In her book, '100 Things Every Designer Needs to Know About People,' Susan Weinschenk talks about why it is important for companies to know their audience to better design for them. Continue Reading
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Headless CMS powers personalized, omnichannel e-commerce
As the headless CMS gains steam, understand why e-commerce companies are the most likely ones to reap the benefits and what trends are driving its adoption. Continue Reading
Manage E-Commerce
Learn to apply best practices and optimize your operations.
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Why companies shouldn't overlook mobile customer engagement
Companies that have a mobile customer engagement strategy can improve personalization, connect with customers over various channels and provide an easy buying process. Continue Reading
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4 e-commerce email marketing strategies to heed
Building a database, nurturing existing customers and using an email service provider are some e-commerce email marketing strategies to help businesses increase revenue. Continue Reading
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NLP, chatbot development reignite conversational commerce AI
The world of e-commerce has been focused on the adoption of conversational commerce for years to boost online sales. COVID-19 might just be the catalyst for widespread use. Continue Reading
Problem Solve E-Commerce Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
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How do headless e-commerce platforms work?
A headless e-commerce platform is a cloud-based service that can connect e-commerce activities and functions to mobile apps and third-party applications. Here's how it works. Continue Reading
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How do you know when you've outgrown your e-commerce platform?
When the native content management capabilities of your e-commerce system no longer meet your business needs, consider integrating it with a separate CMS. Continue Reading
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Three management tips for overseeing call center agents on night shift
There are psychological and medical challenges for call center agents working the night shift. Hear management tips from Donna Fluss for managing night shift call center agents. Continue Reading