Digital experience management
Digital experience platforms bring together content, data, marketing and AI to bring products and services to life in online environments, regardless of the device a customer uses. Read up on how forward-thinking brands use customer experience platforms to get the edge on competitors.
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Digital experience management News
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November 01, 2019
01
Nov'19
Adobe digital experience platform adds small businesses offerings
Adobe is reaching out to small businesses with expansions to its product portfolio, which include Magento Commerce, Marketo Engage and Adobe Analytics Foundation among others.
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October 30, 2019
30
Oct'19
Public sector's customer experience strategies analyzed, ranked
Some U.S. government agencies use technology to earn high marks for CX. Others need improvement in areas that corporate marketing teams can learn from.
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October 29, 2019
29
Oct'19
Salesforce Financial Services Cloud adds mortgage tools
Salesforce pushes deeper into financial services with tools to make mortgage data collection easier, and to find upsell opportunities for customers looking for home loans.
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October 22, 2019
22
Oct'19
Digital experience projects balance CX, data privacy concerns
Users want hyper-personalized, convenient experiences when they shop or stay at hotels, but brands must balance the thin line between convenience and invasion of privacy.
Digital experience management Get Started
Bring yourself up to speed with our introductory content
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The art and science of digital experience management strategies
Businesses need a well-rounded view of customers to provide innovative, personalized digital experiences. In this handbook, learn the techniques and tools of the trade. Continue Reading
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Multipronged digital customer experience strategy enriches CX
The digital experience is an everyday facet of life. Learn how businesses are using tools and technologies to engage consumers and devise and manage effective CX strategies. Continue Reading
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Digital transformation technologies power CX makeovers
Businesses use many tools to effect digital transformation. Learn how organizations use these tools to improve CX and digital experience, while getting a leg up on the competition. Continue Reading
Evaluate Digital experience management Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
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Customer service technologies revolutionize CX engagements
This Essential Guide examines the strategic and multidimensional role customer service and its technologies now play in personalized customer experiences over multiple channels. Continue Reading
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3 ways snackable content creates relevant digital experiences
Businesses can deliver snackable content through contextual commerce, content as a service and digital twinning to create innovative digital experiences. Continue Reading
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Businesses see increasing importance of video conferencing
Video chat is another channel for businesses to interact with employees and customers. Learn why businesses are placing increasing importance on video conferencing and about its effects on CX. Continue Reading
Manage Digital experience management
Learn to apply best practices and optimize your operations.
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To predict customer buying behavior, stop, look, listen, analyze
Determining customer wants and needs to devise personalization strategies based on that data takes advanced technologies and the old-fashioned direct approach. Continue Reading
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Customer personalization relies on tools, tactics, metrics
Measuring the success of personalized engagements across multiple channels and making adjustments can help improve CX, differentiate offerings and increase sales. Continue Reading
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Consumer behavior analytics makes the unpredictable predictable
With AI's arsenal of machine learning, deep learning and NLP, consumer analytics can take some of the unpredictability out of predicting buying patterns and up conversion rates. Continue Reading
Problem Solve Digital experience management Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
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How do you know when you've outgrown your e-commerce platform?
When the native content management capabilities of your e-commerce system no longer meet your business needs, consider integrating it with a separate CMS. Continue Reading