Digital experience management

Digital experience platforms bring together content, data, marketing and AI to bring products and services to life in online environments, regardless of the device a customer uses. Read up on how forward-thinking brands use customer experience platforms to get the edge on competitors.

September 22, 2021 22 Sep'21
Benioff: Salesforce-Slack merger supports hybrid workforce

Just 1,000 of the typical 180,000 Salesforce users attended Dreamforce 2021, but it was enough to get CEO Marc Benioff fired up about the future of hybrid work opportunities.
August 20, 2021 20 Aug'21
Adobe buys Frame.io cloud video review platform for $1.275B

Adobe plans to acquire Frame.io review and approval platform for $1.275 billion to streamline digital collaboration among video editors, producers, agencies and clients.
July 13, 2021 13 Jul'21
Acquia releases employee experience features for DX platform

Developers are the focus of Acquia's update to Open DXP. They get an all-cloud app dev environment, AI search and a toolbox to build employee-facing apps and services.
May 28, 2021 28 May'21
Post-pandemic digital customer experience: What will change?

Overstock.com, FTD and Giant Eagle all revamped their CX tech stacks during the pandemic to meet the demand for online service, and upgrades continue.

Bring yourself up to speed with our introductory content

What to ask in a voice of the customer questionnaire

An effective voice of the customer questionnaire guides an organization to understand its customers better and improve its products or services. Continue Reading
5 real-world multichannel marketing examples

Companies with effective multichannel marketing focus on brand reach, message, consistency, engagement and experience. It's important to meet customers on platforms they prefer. Continue Reading
Explore this introduction to digital experience platforms

Web experience management platforms and content management systems are morphing into digital experience platforms. This introduction to digital experience lays out the basics. Continue Reading

Weigh the pros and cons of technologies, products and projects you are considering.

How do omnichannel vs. multichannel marketing differ?

While multichannel marketing connects customers and companies through various forms of communication, omnichannel marketing takes it further and removes any silos. Continue Reading
DXP vs. CMS vs. WEM: Which platform is right for you?

DXPs are the next step in the evolution of content management technology. Learn about the differences between the DXP and its predecessors, CMS and WEM platforms. Continue Reading
The psychology of UX design: How design affects CX

In her book, '100 Things Every Designer Needs to Know About People, 2nd Edition,' Susan Weinschenk explains how UX design relies on psychology to improve customer experiences. Continue Reading

Learn to apply best practices and optimize your operations.

5 digital customer experience trends for businesses to consider

Improving digital CX is important in a market cluttered with choices for the customer. Here are some trending strategies to help businesses enhance their offerings. Continue Reading
Don’t forget to digitize employee experiences during COVID-19

Focusing on digital employee experiences can prove to be even more beneficial for businesses than concentrating on customer experience. Continue Reading
4 ways CX is central to digital transformation in retail

Digital transformation initiatives in businesses can help drive sales, increase customer engagement and retention, and improve the customer experience. Continue Reading

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

Consumer behavior analytics makes the unpredictable predictable

With AI's arsenal of machine learning, deep learning and NLP, consumer analytics can take some of the unpredictability out of predicting buying patterns and up conversion rates. Continue Reading
How do you know when you've outgrown your e-commerce platform?

When the native content management capabilities of your e-commerce system no longer meet your business needs, consider integrating it with a separate CMS. Continue Reading