Digital experience management

Digital experience platforms bring together content, data, marketing and AI to bring products and services to life in online environments, regardless of the device a customer uses. Read up on how forward-thinking brands use customer experience platforms to get the edge on competitors.

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Report: How Nike, Netflix, and Delta Are Expanding Their CX Strategies

Here’s a recent report from Worldwide Business Research (WBR) that explores how Netflix’s commitment to personalization is impacting customer expectations, Nike is turning data into unrivaled customer experiences, Wendy’s is driving customer experience through digital, and more.

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Digital experience management News

May 21, 2020 21 May'20
Adobe Experience Manager buoys U.S. census during pandemic

The first U.S. Census digital experience was launched in time for the pandemic, and now Adobe looks to parlay the success into more government business.
May 05, 2020 05 May'20
ServiceNow CSM navigates pandemic, partners with Adobe

ServiceNow connects its Customer Service Management environment to Adobe Experience Manager to improve support experience through deeper personalization.
February 28, 2020 28 Feb'20
Contentful App Framework first major release under new CEO

Contentful CEO Steve Sloan, who joined the company in November after leaving Twilio, discusses the release of App Framework, a bundle of APIs and workflow blueprints.
February 13, 2020 13 Feb'20
Customer experience vendor benefits from AI in forecasting

Using Anodot, customer experience software vendor Gainsight can automatically surface anomalies in its data and fix them, often before they become major problems.

Digital experience management Get Started

Bring yourself up to speed with our introductory content

Building a successful CX governance operating model

When developing a CX governance operating model, leaders should consider four key components: people, measurement framework, processes and tools and technologies. Continue Reading
Personalized digital experiences for customers begin at home

Learn how implementing a rewarding digital experience for savvy customers starts with digitally transforming corporate culture and nurturing a customer-facing staff. Continue Reading
Contact center workforce management keeps pace with consumers

Workforce management software improves customer interactions with contact center agents and helps transform customer service from a cost center into a profit center. Continue Reading

Evaluate Digital experience management Vendors & Products

Weigh the pros and cons of technologies, products and projects you are considering.

Creating digital experiences key to driving exceptional CX

The way in which businesses build digital experiences is ever-evolving. It's a race to create easier-to-use customer interfaces to improve customer experience. Continue Reading
Collaboration tools in the workplace boost customer experiences

Collaboration tools improve personal digital experiences internally for contact center agents, marketers and sales pros and externally for customers in an e-commerce environment. Continue Reading
How to differentiate between CX and DX platforms

CX and DX platforms have similarities in how they manage content to produce interactive experiences, but they aren't the same. The difference is their underlying business purpose. Continue Reading

Manage Digital experience management

Learn to apply best practices and optimize your operations.

Digital experience must include employees as well as customers

Focusing on employee experience can prove to be even more beneficial for businesses than concentrating on customer experience. Continue Reading
4 ways CX is central to digital transformation in retail

Digital transformation initiatives in businesses can help drive sales, increase customer engagement and retention, and improve the customer experience. Continue Reading
Contact center AI opens new frontiers for customer engagements

Learn how AI and automation technologies like machine learning, chatbots and NLP are transforming one-dimensional call centers into multidimensional contact centers. Continue Reading

Problem Solve Digital experience management Issues

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

Consumer behavior analytics makes the unpredictable predictable

With AI's arsenal of machine learning, deep learning and NLP, consumer analytics can take some of the unpredictability out of predicting buying patterns and up conversion rates. Continue Reading
How do you know when you've outgrown your e-commerce platform?

When the native content management capabilities of your e-commerce system no longer meet your business needs, consider integrating it with a separate CMS. Continue Reading