Digital experience management

Digital experience platforms bring together content, data, marketing and AI to bring products and services to life in online environments, regardless of the device a customer uses. Read up on how forward-thinking brands use customer experience platforms to get the edge on competitors.

November 10, 2020 10 Nov'20
Adobe to acquire Workfront for $1.5 billion

Adobe plans to acquire Workfront for $1.5 billion to gain ground in the customer experience management market.
November 06, 2020 06 Nov'20
Adobe forges data partnerships for Experience Platform

Adobe adds bidirectional feeds to Experience Platform to manage post-sale customer data from third-party sources such as customer service and loyalty program platforms.
September 10, 2020 10 Sep'20
Episerver to buy Optimizely, adds to CMS, e-commerce suite

As Episerver evolves into a digital experience platform under new leadership, the company adds native A/B testing functionality by acquiring Optimizely.
July 14, 2020 14 Jul'20
Acquia launches digital experience platform

Acquia's digital experience cloud aims to create a more marketer-friendly environment in its historically developer-centric platform based on Drupal.

Bring yourself up to speed with our introductory content

Building a successful CX governance operating model

When developing a CX governance operating model, leaders should consider four key components: people, measurement framework, processes and tools and technologies. Continue Reading
Personalized digital experiences for customers begin at home

Learn how implementing a rewarding digital experience for savvy customers starts with digitally transforming corporate culture and nurturing a customer-facing staff. Continue Reading
Contact center workforce management keeps pace with consumers

Workforce management software improves customer interactions with contact center agents and helps transform customer service from a cost center into a profit center. Continue Reading

Weigh the pros and cons of technologies, products and projects you are considering.

5 ideas for a post-cookies marketing strategy in 2021

Tracking customers without third-party cookies may worry businesses; however, all organizations are in the same position. Companies should consider these alternatives. Continue Reading
Consider adopting extended reality for improved CX

Research shows that consumers are ready for extended reality when it comes to interacting with brands. Jason Cottrell explains why now is the time to consider adopting XR and AR. Continue Reading
Many paths on quest to build an employee experience platform

Roots in case management and help desks give vendors like ServiceNow a leg up. HCM vendors have workflows and bots that provide similar functions. Each side needs the other. Continue Reading

Learn to apply best practices and optimize your operations.

5 digital customer experience trends for businesses to consider

Improving digital CX is important in a market cluttered with choices for the customer. Here are some trending strategies to help businesses enhance their offerings. Continue Reading
Don’t forget to digital employee experiences during COVID-19

Focusing on digital employee experiences can prove to be even more beneficial for businesses than concentrating on customer experience. Continue Reading
4 ways CX is central to digital transformation in retail

Digital transformation initiatives in businesses can help drive sales, increase customer engagement and retention, and improve the customer experience. Continue Reading

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

Consumer behavior analytics makes the unpredictable predictable

With AI's arsenal of machine learning, deep learning and NLP, consumer analytics can take some of the unpredictability out of predicting buying patterns and up conversion rates. Continue Reading
How do you know when you've outgrown your e-commerce platform?

When the native content management capabilities of your e-commerce system no longer meet your business needs, consider integrating it with a separate CMS. Continue Reading