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Digital experience management News
September 22, 2021
Just 1,000 of the typical 180,000 Salesforce users attended Dreamforce 2021, but it was enough to get CEO Marc Benioff fired up about the future of hybrid work opportunities.
August 20, 2021
Adobe plans to acquire Frame.io review and approval platform for $1.275 billion to streamline digital collaboration among video editors, producers, agencies and clients.
July 13, 2021
Developers are the focus of Acquia's update to Open DXP. They get an all-cloud app dev environment, AI search and a toolbox to build employee-facing apps and services.
May 28, 2021
Overstock.com, FTD and Giant Eagle all revamped their CX tech stacks during the pandemic to meet the demand for online service, and upgrades continue.
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An effective voice of the customer questionnaire guides an organization to understand its customers better and improve its products or services. Continue Reading
Companies with effective multichannel marketing focus on brand reach, message, consistency, engagement and experience. It's important to meet customers on platforms they prefer. Continue Reading
Web experience management platforms and content management systems are morphing into digital experience platforms. This introduction to digital experience lays out the basics. Continue Reading
Evaluate Digital experience management Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
While multichannel marketing connects customers and companies through various forms of communication, omnichannel marketing takes it further and removes any silos. Continue Reading
DXPs are the next step in the evolution of content management technology. Learn about the differences between the DXP and its predecessors, CMS and WEM platforms. Continue Reading
In her book, '100 Things Every Designer Needs to Know About People, 2nd Edition,' Susan Weinschenk explains how UX design relies on psychology to improve customer experiences. Continue Reading
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Improving digital CX is important in a market cluttered with choices for the customer. Here are some trending strategies to help businesses enhance their offerings. Continue Reading
Focusing on digital employee experiences can prove to be even more beneficial for businesses than concentrating on customer experience. Continue Reading
Digital transformation initiatives in businesses can help drive sales, increase customer engagement and retention, and improve the customer experience. Continue Reading
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With AI's arsenal of machine learning, deep learning and NLP, consumer analytics can take some of the unpredictability out of predicting buying patterns and up conversion rates. Continue Reading
When the native content management capabilities of your e-commerce system no longer meet your business needs, consider integrating it with a separate CMS. Continue Reading