Customer relationship management (CRM)
Customer relationship management (CRM) platforms remain the foundation of sales and service for most businesses. See how this mature technology is adapting to the era of customer experience management.
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Free Guide: Acquia Lift v. Evergage v. Google Optimize
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Customer relationship management (CRM) News
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April 17, 2019
17
Apr'19
Salesforce adds OCR, translation, AI app builder to Einstein platform
Salesforce enables no-code AI app development, as well as optical character recognition, translation and services to extend Einstein predictive modeling tools into external apps.
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April 16, 2019
16
Apr'19
Infor launches Infor CloudSuite for customer management
Infor has released the Infor CloudSuite CRM cloud-based application, a program for companies to track customer lifecycles, sales and marketing analytics.
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April 08, 2019
08
Apr'19
Microsoft releases Dynamics 365 Nonprofit Accelerator update
A newly released second version of Dynamics 365 Nonprofit Accelerator doubles the size of the CDM and allows better management of all user data for nonprofits.
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April 05, 2019
05
Apr'19
Salesforce Classic nearing end of life, but not dead yet
Salesforce's Lightning UI debuted three years ago, and the vendor stopped adding features to its predecessor, Classic. Customers cling to Classic, despite a big push for Lightning.
Customer relationship management (CRM) Get Started
Bring yourself up to speed with our introductory content
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5 things to know about Salesforce Customer 360
Salesforce Customer 360 -- a tool that connects customer data stored in multiple silos -- is currently in beta and will be available to all users later this year. Continue Reading
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5 unusual ways to use AI in content management
AI offers great opportunity for enhancing enterprise content management. Here are some more unusual use cases for AI that businesses should also consider. Continue Reading
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10 ways to improve the customer experience today
Many organizations struggle with where and how to improve CX, as the focus shifts from CRM to customer experience. Here are 10 strategies to use for a successful journey. Continue Reading
Evaluate Customer relationship management (CRM) Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
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Choosing between single- vs. multivendor strategy for CRM
There are two ways to set up a CX tech stack -- either an integrated CRM suite or best-of-breed approach. There are benefits to each model, and the two are compared here. Continue Reading
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Salesforce makes push for diversity in technology
Salesforce is maneuvering into industry leadership, making a diverse IT community a priority. Its product development strategy seems to have been crafted with such diversity in mind. Continue Reading
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Why is the Salesforce administrator role so crucial?
Salesforce administrators serve as analysts, trainers and advisers in their roles. Companies can employ one or more Salesforce admins, depending on how the business is organized. Continue Reading
Manage Customer relationship management (CRM)
Learn to apply best practices and optimize your operations.
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CRM (customer relationship management)
Customer relationship management (CRM) is the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving customer ... Continue Reading
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Salesforce salary survey details pay among professionals
A new survey of Salesforce professionals, published by Mason Frank International, analyzes Salesforce salary data, employment trends and diversity. Continue Reading
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Guide to customer experience management best practices, technologies
Customer experience management is growing. Learn about technologies, strategies and best practices that businesses are applying to their CEM. Continue Reading
Problem Solve Customer relationship management (CRM) Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
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How Lucky Brand improved its online customer experience
As retailers try to keep up with customers' changing expectations, more and more brands are trying to mesh their online shopping experience with their in-store experience. Continue Reading
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Sales Cloud implementation transforms sales tracking, analysis
Salesforce Sales Cloud has made Thompson Pump's once manual, paper-backed tracking, analyzing and crediting processes fast and tidy, reducing order-processing time by about 20%. Continue Reading
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Nine skills every call center agent job requires
Call center agents need to make sure they have the skills for which hiring managers are looking. Here are the top call center agent job skills you'll need to land a job in a contact center. Continue Reading