Customer relationship management (CRM)

Customer relationship management (CRM) platforms remain the foundation of sales and service for most businesses. See how this mature technology is adapting to the era of customer experience management.

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Customer relationship management (CRM) News

October 11, 2019 11 Oct'19
CEO of SAP Bill McDermott abruptly resigns

Bill McDermott, CEO of longtime ERP, CRM and BI software vendor SAP, resigned Thursday triggering a succession plan that promotes Jennifer Morgan and Christian Klein to co-CEOs.
October 10, 2019 10 Oct'19
Salesforce Lightning Order Management boosts e-commerce

Salesforce extends Customer 360 capabilities with a bundle of APIs to help users manage and track e-commerce orders and provide more detail to the customer as orders are picked, packed and shipped.
October 03, 2019 03 Oct'19
Zendesk Sell apps marketplace extends Sunshine CRM platform

Zendesk's Sunshine CRM gets an apps marketplace built on its Sell sales force automation platform, adapted from the 2018 acquisition of FutureSimple's Base.
October 01, 2019 01 Oct'19
Oracle OpenWorld 2019 coverage: Oracle seeks loftier cloud perch

This guide covers technology developments and other news from the Oracle OpenWorld 2019 conference, plus key trends for Oracle cloud, database and application users.

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Customer relationship management (CRM) Get Started

Bring yourself up to speed with our introductory content

Customer service vs. customer experience: What's the difference?

Customer service is an age-old concept, but where does it fit into the customer experience? Here's how the two are different and where they intersect. Continue Reading
Prepare for California Consumer Privacy Act with these 5 questions

At Oracle's Modern Customer Experience conference, a privacy professional shared tips on incorporating privacy into CX systems so businesses are ready for the CCPA. Continue Reading
Salesforce learning resources include free and paid options

While Salesforce offers a number of free and paid customer success tools to users, nonusers can also benefit through the use of Trailhead and the Trailblazer Community. Continue Reading

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Evaluate Customer relationship management (CRM) Vendors & Products

Weigh the pros and cons of technologies, products and projects you are considering.

Field service providers drive CX, engagement, retention

Manuel Grenacher, general manager of SAP Service Cloud, offers tips for using CX best practices to improve the lives of both field service providers and the people they service. Continue Reading
How can customer relationship metrics benefit CX?

Companies often look at customer relationship metrics to determine how customers feel about a brand. Here are examples of how to obtain and use information to qualify customer relationships. Continue Reading
Security, management updates made to LogMeIn Bold360

LogMeIn has updated the search optimizer, monitor view and workload organization features in its live agent and chat bot customer engagement and AI software platform Bold360. Continue Reading

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Manage Customer relationship management (CRM)

Learn to apply best practices and optimize your operations.

Learn how to build a Salesforce app in 4 steps

Salesforce users can follow these steps to create sophisticated codeless apps that integrate the Next Best Action feature using the Lightning App Builder. Continue Reading
Why do you need backup for Salesforce and other SaaS apps?

Backup for Salesforce is available from several third-party vendors. Why aren't a lot of organizations doing it? Explore some of the many reasons why you need this backup. Continue Reading
Add real-time customer experience to your CX strategy

At its recent CX conference, Oracle emphasized how important it will be to provide real-time CX. Users and analysts weigh in on how plausible that actually is. Continue Reading

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Problem Solve Customer relationship management (CRM) Issues

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

10 ways to improve the customer experience today

Many organizations struggle with where and how to improve CX, as the focus shifts from CRM to customer experience. Here are 10 strategies to use for a successful journey. Continue Reading
How Lucky Brand improved its online customer experience

As retailers try to keep up with customers' changing expectations, more and more brands are trying to mesh their online shopping experience with their in-store experience. Continue Reading
Sales Cloud implementation transforms sales tracking, analysis

Salesforce Sales Cloud has made Thompson Pump's once manual, paper-backed tracking, analyzing and crediting processes fast and tidy, reducing order-processing time by about 20%. Continue Reading

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