Customer relationship management (CRM)
Customer relationship management (CRM) platforms remain the foundation of sales and service for most businesses. See how this mature technology is adapting to the era of customer experience management.
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Free Guide: Acquia Lift v. Evergage v. Google Optimize
As content personalization platforms become more widely adopted, it’s important to have a clear understanding on how they would potentially add to your marketing team. Inside, explore the catalyst for personalization, 3 things personalized content delivery depends on, and how these 3 featured vendors stack up in 8 categories.
Customer relationship management (CRM) News
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May 16, 2019
16
May'19
New Salesforce FoundationConnect designed for grantmakers
Salesforce.org has launched FoundationConnect, a CRM platform designed specifically to make managing the philanthropic lifecycle easier for nonprofits.
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May 08, 2019
08
May'19
Einstein Analytics for Financial Services enhances banking CX
Salesforce's new analytics tools for financial services follow AI advancements from IBM Watson and Acquia upgrading customer experiences in retail banking and wealth management.
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May 07, 2019
07
May'19
Oracle's CX strategy points toward real-time responses
As data increasingly becomes key to an effective CX implementation, Oracle's CX strategy points to what technology it's focusing on to win over corporate customers.
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May 06, 2019
06
May'19
Odaseva introduces Vault for long-term Salesforce backup
Odaseva launched Vault, a Salesforce backup product that lets customers store their sensitive data in an encrypted long-term retention layer that's still readily accessible.
Customer relationship management (CRM) Get Started
Bring yourself up to speed with our introductory content
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Prepare for California Consumer Privacy Act with these 5 questions
At Oracle's Modern Customer Experience conference, a privacy professional shared tips on incorporating privacy into CX systems so businesses are ready for the CCPA. Continue Reading
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Salesforce learning resources include free and paid options
While Salesforce offers a number of free and paid customer success tools to users, nonusers can also benefit through the use of Trailhead and the Trailblazer Community. Continue Reading
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5 things to know about Salesforce Customer 360
Salesforce Customer 360 -- a tool that connects customer data stored in multiple silos -- is currently in beta and will be available to all users later this year. Continue Reading
Evaluate Customer relationship management (CRM) Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
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What you need to know about Flow Designer vs. Flow Builder
Salesforce Flow Designer is on the way out, Flow Builder is in -- sort of. The new update includes features that may not make a big difference for developers. Continue Reading
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Pega Cloud is Pegasystems' preferred platform
In a Q&A, Alan Trefler, Pegasystems CEO and chess master, ruminates about the cloud, the symbiotic relationship between chess and AI, AI inflation, and the pivot to CX. Continue Reading
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AI customer self-service platforms show analytical maturity
AI-enabled self-service platforms graduate from traditional customer support activities to more sophisticated methods of analyzing data on customer wants, needs and behavior. Continue Reading
Manage Customer relationship management (CRM)
Learn to apply best practices and optimize your operations.
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Add real-time customer experience to your CX strategy
At its recent CX conference, Oracle emphasized how important it will be to provide real-time CX. Users and analysts weigh in on how plausible that actually is. Continue Reading
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CRM (customer relationship management)
Customer relationship management (CRM) is the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving customer ... Continue Reading
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Salesforce salary survey details pay among professionals
A new survey of Salesforce professionals, published by Mason Frank International, analyzes Salesforce salary data, employment trends and diversity. Continue Reading
Problem Solve Customer relationship management (CRM) Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
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10 ways to improve the customer experience today
Many organizations struggle with where and how to improve CX, as the focus shifts from CRM to customer experience. Here are 10 strategies to use for a successful journey. Continue Reading
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How Lucky Brand improved its online customer experience
As retailers try to keep up with customers' changing expectations, more and more brands are trying to mesh their online shopping experience with their in-store experience. Continue Reading
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Sales Cloud implementation transforms sales tracking, analysis
Salesforce Sales Cloud has made Thompson Pump's once manual, paper-backed tracking, analyzing and crediting processes fast and tidy, reducing order-processing time by about 20%. Continue Reading