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Customer relationship management (CRM) News
December 29, 2021
The holiday season is a busy time for call center agents. However, problems in the CX industry are leading organizations to turn to machine learning for optimization.
October 13, 2021
Veeam's Backup for Salesforce enters a market that has become busier in the last couple of years. Its features include comparison of data and metadata.
October 12, 2021
HubSpot CRM adds no-code Stripe online payments as well as data governance and enhancements to Operations Hub such as analytics and a Snowflake integration.
September 23, 2021
Salesforce unveiled a new way to natively back up and recover data within the platform, but it doesn't compare to the enterprise-grade features backup vendors offer.
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As customer service evolves into a multidimensional force, agent training and experience, performance analysis, virtual assistance, customer sentiment and net promoter scores rule. Continue Reading
Creating and implementing an effective customer loyalty strategy involves communicating and understanding customers' needs. Continue Reading
Salesforce users have two ways to create a chatbot: using an outside platform and connecting finished creations through Salesforce Lightning, or writing it in Salesforce Einstein Bot. Continue Reading
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Sales and marketing terms are like alphabet soup, and the different acronyms can get confusing. Find out the difference between three major platforms: CRM, CDP and DMP. Continue Reading
The Salesforce skills crunch has generated a wave of acquisitions in the partner ecosystem. But M&A isn't the only remedy: Consultants have also boosted training. Continue Reading
How does Nike form an emotional bond with sneakerheads? How does Starbucks know what latte flavors customers want? The answer lies in their relationship marketing strategies. Continue Reading
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Advanced technologies continue to shape customer service goals to streamline digital workflows, increase positive experiences, lower agent turnover and improve contact center ROI. Continue Reading
Companies must deliver relevant content and personalize their marketing strategies if they want to see an increase in revenue and brand loyalty. Continue Reading
Lead scoring helps sales and marketing teams identify which customers to pursue based on a points system. Lead scoring aims to develop sales-ready leads. Continue Reading
Problem Solve Customer relationship management (CRM) Issues
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The most important skill for a customer service agent to learn is empathy. That, plus a well-crafted customer service plan, can solve nearly any problem that arises. Continue Reading
Zenovate pivoted from offering in-person massages to prerecorded yoga videos while the COVID-19 pandemic continues to rage. Learn how the company used Salesforce's CMS to do so. Continue Reading
Businesses must be familiar with CEM and CRM if they want to improve customer experience. While these acronyms sound similar, they are different. Continue Reading