Customer relationship management (CRM)
Customer relationship management (CRM) platforms remain the foundation of sales and service for most businesses. See how this mature technology is adapting to the era of customer experience management.
New & Notable
Customer relationship management (CRM) News
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April 08, 2021
08
Apr'21
Salesforce updates vaccine distribution tool ahead of surge
President Biden moves COVID-19 vaccine availability deadline for American adults to April 19; Salesforce Vaccine Cloud adds asynchronous bookings on more channels to meet surge.
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April 07, 2021
07
Apr'21
Microsoft pushes deeper into Dynamics 365 industry clouds
Microsoft's vertical industry strategy keeps pace with similar approaches from Oracle and Salesforce, which strive to woo users on the benefits of their platforms and data models.
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April 01, 2021
01
Apr'21
Qualtrics adds XM tools for marketing, service, B2B sales users
Post-SAP spinoff, Qualtrics moves quickly to give B2B sales users -- along with their marketing and customer service colleagues -- new features to sharpen post-pandemic business.
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March 24, 2021
24
Mar'21
Salesforce updates Sales Cloud for remote work
Salesforce created CRM tools for its own sales team's pandemic shift to remote work -- and is rolling out the ones it found most effective to all the platform's users.
Customer relationship management (CRM) Get Started
Bring yourself up to speed with our introductory content
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citizen development
Citizen development is a business process that encourages non-IT-trained employees to become software developers, using IT-sanctioned low-code/no-code (LCNC) platforms to create business applications. Continue Reading
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The history and evolution of CRM
Customer relationship management had simple beginnings, which evolved into a sophisticated system that helps businesses improve the overall customer experience. Continue Reading
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Oracle Customer Experience Cloud (Oracle CX Cloud)
The Oracle Customer Experience Cloud (Oracle CX Cloud) is a suite of cloud-based tools for CRM and sales, marketing, customer service, e-commerce and other tools. Continue Reading
Evaluate Customer relationship management (CRM) Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
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Salesforce-Slack deal heralds the future of collaboration
Deeper platform integrations, widespread communications tools and a dash of workflow automation are some of the elements that shape the future of team collaboration. Continue Reading
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How the Salesforce-Zoom integration benefits sales
Video conferencing is now the primary form of communication for sales and marketing teams that rely heavily on meetings. The Salesforce Zoom integration increases efficiency. Continue Reading
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10 Dreamforce to You 2020 sessions for sales managers
DreamTX -- part of the Dreamforce to You 2020 lineup -- will offer a variety of relevant sessions for attending sales managers. Here's a peek at 10 of those sessions. Continue Reading
Manage Customer relationship management (CRM)
Learn to apply best practices and optimize your operations.
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4 tips for creating a personalized marketing strategy
Companies must deliver relevant content and personalize their marketing strategies if they want to see an increase in revenue and brand loyalty. Continue Reading
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10 lead scoring best practices to improve sales efficiency
Lead scoring helps sales and marketing teams identify which customers to pursue based on a points system. Lead scoring aims to develop sales-ready leads. Continue Reading
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The top real estate CRM software
Today's competitive real estate market highlights the importance of CRM systems that provide listings management and property tracking, as well as typical CRM system features. Continue Reading
Problem Solve Customer relationship management (CRM) Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
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Health and wellness business reviews use of Salesforce CMS
Zenovate pivoted from offering in-person massages to prerecorded yoga videos while the COVID-19 pandemic continues to rage. Learn how the company used Salesforce's CMS to do so. Continue Reading
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CEM vs. CRM: Which platform is best for your business?
Businesses must be familiar with CEM and CRM if they want to improve customer experience. While these acronyms sound similar, they are different. Continue Reading
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The role and responsibilities of a customer relationship manager
The customer relationship manager has a challenging and ever-evolving role to play when it comes to optimizing the customer experience. Continue Reading