Customer relationship management (CRM)

Customer relationship management (CRM) platforms remain the foundation of sales and service for most businesses. See how this mature technology is adapting to the era of customer experience management.

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Customer relationship management (CRM) News

September 23, 2020 23 Sep'20
Salesforce delivers CDP, DXP and sales meeting tools

Salesforce drops a customer data platform, new virtual sales meeting tools and makes the case for its own Experience Cloud to give users an Adobe alternate.
September 22, 2020 22 Sep'20
HubSpot CRM gets enterprise makeover

HubSpot might not yet frighten Salesforce with its competing platform, which now includes enterprise CRM, but the company definitely pushes upmarket with its latest offering.
September 22, 2020 22 Sep'20
Microsoft Dynamics 365 Customer Service to add voice channel

Leading a host of CX releases, Microsoft plans to add native voice telephony and voice-channel hooks for chatbots and transcription into its contact center platform.
September 18, 2020 18 Sep'20
Oracle CX upgrades focus on field service, contact center

Oracle adds self-service features, field tech tools and call center capabilities to its CX stack in response to customers' business needs in pandemic.

Customer relationship management (CRM) Get Started

Bring yourself up to speed with our introductory content

CRM (customer relationship management)

Customer relationship management (CRM) is the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. Continue Reading
Revenue operations vs. sales operations: What's the difference?

While revenue operations focus on revenue growth and integration of sales, marketing and service departments, sales operations keeps its focus on sales department efficiency. Continue Reading
What roles are essential on a content marketing team?

There are a number of people involved in business content marketing teams. Some of those roles include content managers, content strategists and content creators. Continue Reading

Evaluate Customer relationship management (CRM) Vendors & Products

Weigh the pros and cons of technologies, products and projects you are considering.

What's the difference between CRM and database marketing?

Database marketing is a component of customer relationship management. CRM includes all processes, strategies and tools to support sales, marketing and customer service initiatives. Continue Reading
Key differences between transactional and relationship marketing

Some companies thrive on building strong relationships with customers, while others want to make a sale without long-term commitment. Either way, the business needs a strategy. Continue Reading
What are the differences between CRM, CDP and DMP platforms?

Sales and marketing terms are like alphabet soup, and the different acronyms can get confusing. Find out the difference between three major platforms: CRM, CDP and DMP. Continue Reading

Manage Customer relationship management (CRM)

Learn to apply best practices and optimize your operations.

Supply chain-customer service partnership is vital

A company's success depends on a supply chain that can meet customers' expectations. To do that well, supply chain leaders must partner with their customer service counterparts. Continue Reading
How customer transparency helps companies maintain loyalty

In an age when customers have more options than ever before, it's essential that businesses gain and maintain customer trust -- and that happens through customer transparency. Continue Reading
9 skills that call center agents need for success

Contact centers accommodate all channels of communication, which means hiring managers must train call center agents to keep up with customer demands. Continue Reading

Problem Solve Customer relationship management (CRM) Issues

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

Health and wellness business reviews use of Salesforce CMS

Zenovate pivoted from offering in-person massages to prerecorded yoga videos while the COVID-19 pandemic continues to rage. Learn how the company used Salesforce's CMS to do so. Continue Reading
CEM vs. CRM: Which platform is best for your business?

Businesses must be familiar with CEM and CRM if they want to improve customer experience. While these acronyms sound similar, they are different. Continue Reading
The role and responsibilities of a customer relationship manager

The customer relationship manager has a challenging and ever-evolving role to play when it comes to optimizing the customer experience. Continue Reading