Customer relationship management (CRM)

Customer relationship management (CRM) platforms remain the foundation of sales and service for most businesses. See how this mature technology is adapting to the era of customer experience management.

New & Notable

Download this free guide

Free Guide: Acquia Lift v. Evergage v. Google Optimize

As content personalization platforms become more widely adopted, it’s important to have a clear understanding on how they would potentially add to your marketing team. Inside, explore the catalyst for personalization, 3 things personalized content delivery depends on, and how these 3 featured vendors stack up in 8 categories.

Corporate E-mail Address:
You forgot to provide an Email Address.
This email address doesn’t appear to be valid.
This email address is already registered. Please login.
You have exceeded the maximum character limit.
Please provide a Corporate E-mail Address.
- I agree to TechTarget’s Terms of Use, Privacy Policy, and the transfer of my information to the United States for processing to provide me with relevant information as described in our Privacy Policy.
Please check the box if you want to proceed.
- I agree to my information being processed by TechTarget and its Partners to contact me via phone, email, or other means regarding information relevant to my professional interests. I may unsubscribe at any time.
Please check the box if you want to proceed.

Customer relationship management (CRM) News

September 20, 2019 20 Sep'19
Oracle OpenWorld 2019 coverage: Oracle seeks loftier cloud perch

This guide covers technology developments and other news from the Oracle OpenWorld 2019 conference, plus key trends for Oracle cloud, database and application users.
September 18, 2019 18 Sep'19
Oracle CDP moves beyond marketing data

As digital advertising and marketing leaders dig in on the importance of the CDP, others aren't so sure they need yet another tool to support and secure customer data.
September 18, 2019 18 Sep'19
Salesforce search about to get smarter with Einstein AI

Salesforce will add Einstein AI to its cloud search functionality in hopes of better assessing context, personalization and reducing false hits for end-user queries.
September 17, 2019 17 Sep'19
Oracle CX Unity goes live, adds voice to digital assistant

As Oracle CX Unity arrives, analysts debate whether it will be an upsell to current Oracle customers, or a challenger to Adobe, Salesforce and SAP CX platforms.

View All News

Customer relationship management (CRM) Get Started

Bring yourself up to speed with our introductory content

Customer service vs. customer experience: What's the difference?

Customer service is an age-old concept, but where does it fit into the customer experience? Here's how the two are different and where they intersect. Continue Reading
Prepare for California Consumer Privacy Act with these 5 questions

At Oracle's Modern Customer Experience conference, a privacy professional shared tips on incorporating privacy into CX systems so businesses are ready for the CCPA. Continue Reading
Salesforce learning resources include free and paid options

While Salesforce offers a number of free and paid customer success tools to users, nonusers can also benefit through the use of Trailhead and the Trailblazer Community. Continue Reading

View All Get Started

Evaluate Customer relationship management (CRM) Vendors & Products

Weigh the pros and cons of technologies, products and projects you are considering.

How can customer relationship metrics benefit CX?

Companies often look at customer relationship metrics to determine how customers feel about a brand. Here are examples of how to obtain and use information to qualify customer relationships. Continue Reading
Security, management updates made to LogMeIn Bold360

LogMeIn has updated the search optimizer, monitor view and workload organization features in its live agent and chat bot customer engagement and AI software platform Bold360. Continue Reading
Organizations reap benefits of mobile CRM apps

Salesforce now offers organizations such as Cornell University the ability to render CRM systems as apps, making it easy to manage students and faculty at a number of colleges. Continue Reading

View All Evaluate

Manage Customer relationship management (CRM)

Learn to apply best practices and optimize your operations.

Learn how to build a Salesforce app in 4 steps

Salesforce users can follow these steps to create sophisticated codeless apps that integrate the Next Best Action feature using the Lightning App Builder. Continue Reading
Why do you need backup for Salesforce and other SaaS apps?

Backup for Salesforce is available from several third-party vendors. Why aren't a lot of organizations doing it? Explore some of the many reasons why you need this backup. Continue Reading
Add real-time customer experience to your CX strategy

At its recent CX conference, Oracle emphasized how important it will be to provide real-time CX. Users and analysts weigh in on how plausible that actually is. Continue Reading

View All Manage

Problem Solve Customer relationship management (CRM) Issues

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

10 ways to improve the customer experience today

Many organizations struggle with where and how to improve CX, as the focus shifts from CRM to customer experience. Here are 10 strategies to use for a successful journey. Continue Reading
How Lucky Brand improved its online customer experience

As retailers try to keep up with customers' changing expectations, more and more brands are trying to mesh their online shopping experience with their in-store experience. Continue Reading
Sales Cloud implementation transforms sales tracking, analysis

Salesforce Sales Cloud has made Thompson Pump's once manual, paper-backed tracking, analyzing and crediting processes fast and tidy, reducing order-processing time by about 20%. Continue Reading

View All Problem Solve