Customer journey mapping

Customer journey mapping is key to planning and improving the customer experience and identifying gaps in service quality, where customer retention is at risk. Experts share the latest news and strategies for tracing the buyer journey.

Customer journey mapping News

  • March 27, 2019 27 Mar'19

    Adobe Experience Platform unites Magento, Marketo, customer data

    Adobe makes a play for customer experience leadership by adding Magento- and Marketo-based clouds and building it on the Adobe Experience Platform foundation to unify the data.

  • June 22, 2005 22 Jun'05

    There is no single view of a customer

    Many have touted "a single view of the customer" as the secret to customer profitability. But it is a lot harder than it seems. columnist Tom Redman explains why organizations shouldn't get too carried away with the concept.

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Customer journey mapping Get Started

Bring yourself up to speed with our introductory content

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Evaluate Customer journey mapping Vendors & Products

Weigh the pros and cons of technologies, products and projects you are considering.

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Manage Customer journey mapping

Learn to apply best practices and optimize your operations.

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Problem Solve Customer journey mapping Issues

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

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