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Customer journey mapping News
March 27, 2019
Adobe makes a play for customer experience leadership by adding Magento- and Marketo-based clouds and building it on the Adobe Experience Platform foundation to unify the data.
June 22, 2005
Many have touted "a single view of the customer" as the secret to customer profitability. But it is a lot harder than it seems. SearchCRM.com columnist Tom Redman explains why organizations shouldn't get too carried away with the concept.
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Crafting a seamless customer experience is essential for business success now. Learn the fundamentals of a winning CX initiative, from strategy to tech acquisition to launch and beyond. Continue Reading
A moment of truth is marketing lingo for any opportunity a customer (or potential customer) has to form an impression about a company, brand, product or service. Continue Reading
Showrooming is the practice of examining a product in a brick-and-mortar store, then purchasing it online for a lower price. Continue Reading
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AI-enabled self-service platforms graduate from traditional customer support activities to more sophisticated methods of analyzing data on customer wants, needs and behavior. Continue Reading
Charitable organizations partner with Salesforce.org through two cloud services: Nonprofit Cloud and Philanthropy Cloud. Read on to discover how the two differ. Continue Reading
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