Customer journey mapping
Customer journey mapping is key to planning and improving the customer experience and identifying gaps in service quality, where customer retention is at risk. Experts share the latest news and strategies for tracing the buyer journey.
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Free Guide: Acquia Lift v. Evergage v. Google Optimize
As content personalization platforms become more widely adopted, it’s important to have a clear understanding on how they would potentially add to your marketing team. Inside, explore the catalyst for personalization, 3 things personalized content delivery depends on, and how these 3 featured vendors stack up in 8 categories.
Customer journey mapping News
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March 27, 2019
27
Mar'19
Adobe Experience Platform unites Magento, Marketo, customer data
Adobe makes a play for customer experience leadership by adding Magento- and Marketo-based clouds and building it on the Adobe Experience Platform foundation to unify the data.
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June 22, 2005
22
Jun'05
There is no single view of a customer
Many have touted "a single view of the customer" as the secret to customer profitability. But it is a lot harder than it seems. SearchCRM.com columnist Tom Redman explains why organizations shouldn't get too carried away with the concept.
Customer journey mapping Get Started
Bring yourself up to speed with our introductory content
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How to forge a smart customer experience strategy
Crafting a seamless customer experience is essential for business success now. Learn the fundamentals of a winning CX initiative, from strategy to tech acquisition to launch and beyond. Continue Reading
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moment of truth (marketing MOT)
A moment of truth is marketing lingo for any opportunity a customer (or potential customer) has to form an impression about a company, brand, product or service. Continue Reading
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showrooming (reverse showrooming)
Showrooming is the practice of examining a product in a brick-and-mortar store, then purchasing it online for a lower price. Continue Reading
Evaluate Customer journey mapping Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
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AI customer self-service platforms show analytical maturity
AI-enabled self-service platforms graduate from traditional customer support activities to more sophisticated methods of analyzing data on customer wants, needs and behavior. Continue Reading
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How are Nonprofit Cloud and Philanthropy Cloud different?
Charitable organizations partner with Salesforce.org through two cloud services: Nonprofit Cloud and Philanthropy Cloud. Read on to discover how the two differ. Continue Reading
Problem Solve Customer journey mapping Issues
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