Customer experience (CX) management
Customer experience management fosters inbound marketing, sales automation, service and repeat business. Read the latest technology news, information and best practices to shape your customer experience strategy.
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Free Guide: Acquia Lift v. Evergage v. Google Optimize
As content personalization platforms become more widely adopted, it’s important to have a clear understanding on how they would potentially add to your marketing team. Inside, explore the catalyst for personalization, 3 things personalized content delivery depends on, and how these 3 featured vendors stack up in 8 categories.
Customer experience (CX) management News
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May 15, 2019
15
May'19
Plattner: Cloud is the way forward for S/4HANA systems
In this Q&A, SAP's Hasso Plattner explains why the cloud is the best option for SAP S/4HANA systems and why companies must know their customers' feelings in order to succeed.
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May 14, 2019
14
May'19
CX initiatives driving contact center technology trends
Making contact center agents more present across all channels is a new focus, as tech vendors rush to give customer service operations more tools to improve customer experiences.
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May 09, 2019
09
May'19
Acquia-Mautic acquisition underscores open source model
Holding to the strategy of building a digital experience platform based with open source roots, Acquia acquires Mautic, an open source marketing automation cloud.
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May 08, 2019
08
May'19
ASUG CEO says SAP's 2019 strategy faces IT-business divide
At the Sapphire conference, the head of the largest SAP user group talks about the challenges of convincing an IT audience about the benefits of experience management.
Customer experience (CX) management Get Started
Bring yourself up to speed with our introductory content
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brand ambassador
A brand ambassador is an advocate of a particular company's products and services. In marketing, brand ambassador may actually be a paid position and job title. Continue Reading
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Prepare for California Consumer Privacy Act with these 5 questions
At Oracle's Modern Customer Experience conference, a privacy professional shared tips on incorporating privacy into CX systems so businesses are ready for the CCPA. Continue Reading
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How to gather and evaluate customer sentiment
Businesses can harvest customer sentiment from a number of places, including social media, surveys, likes, comment cards, contact centers and word of mouth. Continue Reading
Evaluate Customer experience (CX) management Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
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What is the role of social media in e-commerce?
In an effort to increase transparency, organizations should either integrate social media with their e-commerce platform or enable users to post reviews and rate their products. Continue Reading
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Discover the leading platform vendors enabling CX management
Take a look at these in-depth roundups that detail the leading products that help companies manage their customer experience as well as their notable features and buying options. Continue Reading
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Pega Cloud is Pegasystems' preferred platform
In a Q&A, Alan Trefler, Pegasystems CEO and chess master, ruminates about the cloud, the symbiotic relationship between chess and AI, AI inflation, and the pivot to CX. Continue Reading
Manage Customer experience (CX) management
Learn to apply best practices and optimize your operations.
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McDonald's orders up customer service analytics, shakes up fast food
The fast-food giant announced last month that it is acquiring Dynamic Yield, a big data platform, in pursuit of a more personalized customer experience. Continue Reading
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4 customer insights research techniques for your organization
Organizations conduct customer research in order to understand customers, create new products and increase revenue, all of which can be overwhelming without a strategy in place. Continue Reading
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Add real-time customer experience to your CX strategy
At its recent CX conference, Oracle emphasized how important it will be to provide real-time CX. Users and analysts weigh in on how plausible that actually is. Continue Reading
Problem Solve Customer experience (CX) management Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
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10 ways to improve the customer experience today
Many organizations struggle with where and how to improve CX, as the focus shifts from CRM to customer experience. Here are 10 strategies to use for a successful journey. Continue Reading
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LA Metro pursues integrated CRM system with Salesforce
The Los Angeles Metro system integrates the Salesforce CRM with existing payment infrastructure, helping to bridge the gap between old and new technologies. Continue Reading
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Is CRM with social media growing less trustworthy?
Comments made on social media can sometimes give businesses a skewed perception of consumer sentiment. Learn how to correct the data to inform business decisions. Continue Reading