Customer engagement
Customer engagement creates better customer experience and helps customer retention rates. See how customer engagement strategies drive customer loyalty.
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Free Guide: Acquia Lift v. Evergage v. Google Optimize
As content personalization platforms become more widely adopted, it’s important to have a clear understanding on how they would potentially add to your marketing team. Inside, explore the catalyst for personalization, 3 things personalized content delivery depends on, and how these 3 featured vendors stack up in 8 categories.
Customer engagement News
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June 27, 2019
27
Jun'19
Verizon CX boss: Bots slash costs, but humans build brand loyalty
CX automation can build speed and process efficiency. But, a Verizon consumer survey reveals, brands that continue staffing call centers with humans build better relationships.
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June 19, 2019
19
Jun'19
Target glitch pits e-commerce vs. POS customer experience
Big-box retailer Target's checkout outage showed how e-commerce systems can fill in when POS systems fail. They're not quite ready to supplant POS -- but they're getting there.
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June 04, 2019
04
Jun'19
Pegasystems Customer Empathy Advisor AI tool gauges ethics
Pegasystems' new empathy AI tool aims to help users make more ethical business decisions by gauging the empathy level of human and digital customer service agents.
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June 03, 2019
03
Jun'19
Pega Customer Service adds digital messaging capabilities
Pegasystems users can now offer their customers support through text messaging and will be able to develop apps more easily with a new low-code platform.
Customer engagement Get Started
Bring yourself up to speed with our introductory content
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Multipronged digital customer experience strategy enriches CX
The digital experience is an everyday facet of life. Learn how businesses are using tools and technologies to engage consumers and devise and manage effective CX strategies. Continue Reading
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6 live chat benefits to consider in a CX strategy
Live chat enables customers to solve problems quickly and agents to multitask, but it also can be difficult to implement well and requires synchronous communication. Continue Reading
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How to create a great customer experience strategy
Crafting a seamless customer experience is essential for business success now. Learn the fundamentals of a winning CX initiative, from strategy to tech acquisition to launch and beyond. Continue Reading
Evaluate Customer engagement Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
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Businesses use AR/VR in CRM to boost customer experience
Businesses are using augmented reality -- and its cousin virtual reality -- in applications across many industries. Where CRM is concerned, AR/VR may represent a big leap forward. Continue Reading
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Uber mall kiosks act as brick-and-mortar storefronts
Uber uses digital mall kiosks as storefronts to recruit drivers, and an integrated video conferencing app enables users to interact with remote agents. Continue Reading
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Pega Cloud is Pegasystems' preferred platform
In a Q&A, Alan Trefler, Pegasystems CEO and chess master, ruminates about the cloud, the symbiotic relationship between chess and AI, AI inflation, and the pivot to CX. Continue Reading
Manage Customer engagement
Learn to apply best practices and optimize your operations.
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McDonald's orders up customer service analytics, shakes up fast food
The fast-food giant is acquiring Dynamic Yield, a big data analytics platform, in pursuit of a more personalized customer experience on drive-thru and digital orders. Continue Reading
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5 must-read CX trends uncovered at Adobe Summit
As CRM, customer service, marketing and e-commerce morph into customer experience, Adobe speakers, partners and users pinpoint five trends in CX to watch develop in the next two years. Continue Reading
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How does data insight remove human bias from customer research?
Integrating IoT analytics with supply chain management helps create an efficient and successful customer experience by utilizing data insight not found anywhere else. Continue Reading
Problem Solve Customer engagement Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
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How do IoT analytics enhance customer experience with quality data?
IoT analytics helps companies create a better customer experience by providing quality data that allows for the reduction of costs and a more efficient work day. Continue Reading
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Cloud telephony, omnichannel service main trends at ICMI Expo
At the ICMI Contact Center Expo, users were interested in how to make their centers more efficient while serving customers in whatever channel they choose. Continue Reading
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Omnichannel customer service more fiction than reality?
It's received wisdom that customers should get service wherever they are -- email, social platforms and so on. So, why is that so tough to achieve? Continue Reading