Customer engagement news, help and research

Customer engagement News

April 01, 2021 01 Apr'21
Qualtrics adds XM tools for marketing, service, B2B sales users

Post-SAP spinoff, Qualtrics moves quickly to give B2B sales users -- along with their marketing and customer service colleagues -- new features to sharpen post-pandemic business.
March 04, 2021 04 Mar'21
Sitecore makes personalization, e-commerce acquisitions

Sitecore's $1.2 billion investment plan for cloud modernization kicks off with the acquisition of Boxever and Four51.
January 12, 2021 12 Jan'21
SAP Commerce Cloud dresses up digital storefronts

SAP Commerce Cloud is designed to help companies launch digital commerce sites, which may be useful for large enterprises and digital commerce sites with complex processes.
October 22, 2020 22 Oct'20
CEOs discuss Twilio's Segment customer data platform buy

Twilio plans to acquire Segment's customer data platform for $3.2 billion. The CEOs for both companies discuss the deal and 'the great digital acceleration' caused by COVID-19.

Bring yourself up to speed with our introductory content

6 ways to use analytics to improve customer engagement

Organizations can delve into customer data to improve interactions, identify gaps and work toward better engagement. Here's how to start out, and how to build on what you have. Continue Reading
Customer upselling gets upgrade from AI, analytics

The time-honored tradition of convincing buyers to make an unexpected impulse purchase combines proven sales tactics with sophisticated customer upselling technologies. Continue Reading
How to write a marketing email: 10 tips

There are a number of components that make up a compelling marketing email, including content readers want, photos and videos, calls to action and mobile optimization. Continue Reading

Weigh the pros and cons of technologies, products and projects you are considering.

Advanced upselling tactics, technologies expand bottom line

Upselling technologies that segment customers, predict buying habits, analyze emotions and target campaigns arm companies with the weapons to tap new revenue streams. Continue Reading
Baseball team digitizes media, uses AI to uncover metadata

The San Francisco Giants' digitization and metadata tagging project helps the baseball organization revisit old content and deliver history to engage fans. Continue Reading
Emotions analytics helps Hotels.com connect with customers

While traveling has been halted for most of us, marketing efforts in hospitality still go on, and one way to sharpen those efforts is building an emotional connection -- with data. Continue Reading

Learn to apply best practices and optimize your operations.

3 ways to attract customers to your online store

Competition among e-commerce companies is high, so marketers must get creative to attract customers. Here are some ways that marketers can generate interest. Continue Reading
How to craft an effective multichannel marketing strategy

Multichannel marketing strategies enable a company to reach target audiences on their preferred channels, as well as provide a competitive edge compared to other businesses. Continue Reading
How to create a customer satisfaction survey

Businesses need to have a plan in place before sending out customer satisfaction surveys. Acting on customer feedback is just as important as collecting it. Continue Reading

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

Health and wellness business reviews use of Salesforce CMS

Zenovate pivoted from offering in-person massages to prerecorded yoga videos while the COVID-19 pandemic continues to rage. Learn how the company used Salesforce's CMS to do so. Continue Reading
10 ways to improve the customer experience today

Many organizations struggle with where and how to improve CX, as the focus shifts from CRM to customer experience. Here are 10 strategies to use for a successful journey. Continue Reading
How do IoT analytics enhance customer experience with quality data?

IoT analytics helps companies create a better customer experience by providing quality data that allows for the reduction of costs and a more efficient work day. Continue Reading