Customer engagement news, help and research

Customer engagement News

January 12, 2021 12 Jan'21
SAP Commerce Cloud dresses up digital storefronts

SAP Commerce Cloud is designed to help companies launch digital commerce sites, which may be useful for large enterprises and digital commerce sites with complex processes.
October 22, 2020 22 Oct'20
CEOs discuss Twilio's Segment customer data platform buy

Twilio plans to acquire Segment's customer data platform for $3.2 billion. The CEOs for both companies discuss the deal and 'the great digital acceleration' caused by COVID-19.
October 20, 2020 20 Oct'20
Acquia Drupal, Marketing Cloud get feature boosts

Acquia users get Drupal migration tools and marketing automation features built with technology from recent acquisitions as the company expands its digital experience platform.
October 01, 2020 01 Oct'20
Pandemic speeds up digital transformation in sports

Professional sports teams and leagues are looking to the digital world as they seek other revenue streams due to the loss of fans in the seats during the COVID-19 pandemic.

Bring yourself up to speed with our introductory content

Customer upselling gets upgrade from AI, analytics

The time-honored tradition of convincing buyers to make an unexpected impulse purchase combines proven sales tactics with sophisticated customer upselling technologies. Continue Reading
How to write a marketing email: 10 tips

There are a number of components that make up a compelling marketing email, including content readers want, photos and videos, calls to action and mobile optimization. Continue Reading
Top virtual selling, consulting tips from IT channel firms

Even after the pandemic recedes, channel partners predict virtual selling to remain a piece of overall sales strategies. Use these tips to hone your remote sales approach. Continue Reading

Weigh the pros and cons of technologies, products and projects you are considering.

Advanced upselling tactics, technologies expand bottom line

Upselling technologies that segment customers, predict buying habits, analyze emotions and target campaigns arm companies with the weapons to tap new revenue streams. Continue Reading
Baseball team digitizes media, uses AI to uncover metadata

The San Francisco Giants' digitization and metadata tagging project helps the baseball organization revisit old content and deliver history to engage fans. Continue Reading
Emotions analytics helps Hotels.com connect with customers

While traveling has been halted for most of us, marketing efforts in hospitality still go on, and one way to sharpen those efforts is building an emotional connection -- with data. Continue Reading

Learn to apply best practices and optimize your operations.

Prioritize human-centric CX and EX to survive the pandemic

Ricardo Saltz Gulko breaks down why businesses should consider a human-centric approach to employee and customer experience, and provides six principles upon which to do so. Continue Reading
Why companies shouldn't overlook mobile customer engagement

Companies that have a mobile customer engagement strategy can improve personalization, connect with customers over various channels and provide an easy buying process. Continue Reading
How to create surveys that collect effective customer feedback

Businesses need to have a plan before surveying customers. While it is important to gather feedback regarding experiences, it is also important to act on the information received. Continue Reading

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

Health and wellness business reviews use of Salesforce CMS

Zenovate pivoted from offering in-person massages to prerecorded yoga videos while the COVID-19 pandemic continues to rage. Learn how the company used Salesforce's CMS to do so. Continue Reading
10 ways to improve the customer experience today

Many organizations struggle with where and how to improve CX, as the focus shifts from CRM to customer experience. Here are 10 strategies to use for a successful journey. Continue Reading
How do IoT analytics enhance customer experience with quality data?

IoT analytics helps companies create a better customer experience by providing quality data that allows for the reduction of costs and a more efficient work day. Continue Reading