Customer data privacy and security

Data privacy and security form the foundation of customer trust, especially in this age of massive data breaches and increased regulator scrutiny on how companies both secure customer data and share it with partners and other entities. Here's the latest news and breakdown of best practices for customer privacy and security.

November 05, 2020 05 Nov'20
SAP customer data platform strategy comes into focus

SAP acquires Emarsys, which has a CDP included in its customer experience data handling toolbox. SAP execs shed light on how it will fit in with the company's own CDP.
October 14, 2020 14 Oct'20
SAP CDP the latest customer data platform on a crowded block

SAP released a customer data platform, following its CX platform competitors Microsoft, Salesforce, Adobe and Oracle. The SAP CDP extends outside of the common marketing use case.
October 01, 2020 01 Oct'20
Microsoft CDP adds cross-channel analytics

Microsoft Dynamics 365 Customer Insights CDP adds integrations with other CX systems that perform analytics, customer data governance and sentiment analysis.
September 29, 2020 29 Sep'20
Adobe Experience Platform, Oracle CX add CDP connections

Adobe bridges its CDP with Experience Cloud apps as well as third-party apps such as Salesforce. Oracle adds privacy compliance tools to its CDP stack and deepens hooks into Eloqua.

Bring yourself up to speed with our introductory content

Customer data management tools shape personalization, boost CX

In this guide, learn about the many tools, including customer data platforms, that collect and analyze data from disparate sources and provide a single, 360-degree customer view. Continue Reading
Prepare for California Consumer Privacy Act with these 5 questions

At Oracle's Modern Customer Experience conference, a privacy professional shared tips on incorporating privacy into CX systems so businesses are ready for the CCPA. Continue Reading
5 things to know about Salesforce Customer 360

Salesforce Customer 360 -- a tool that connects customer data stored in multiple silos -- is currently in beta and will be available to all users later this year. Continue Reading

Weigh the pros and cons of technologies, products and projects you are considering.

Evolving customer data platform features set sights on CX

In pursuit of the perfect customer experience, CX pros increasingly look to CDPs to unify data and provide a deeper understanding of behavior patterns and buying habits. Continue Reading
Customer data platform tools push personalization, privacy

Evolving CDPs help companies unify the flood of consumer data collected from disparate sources, resulting in better customer insights and compliance with privacy regulations. Continue Reading
CCPA compliance still unclear long past deadline

Despite the July 1 CCPA compliance deadline having long past, many executives are still unclear how the law applies to their business. Privacy experts weigh in on the latest enforcements. Continue Reading

Learn to apply best practices and optimize your operations.

What the CCPA means for content security

Now that the CCPA is in full effect, businesses must adjust their processes to better protect content. Organizations should prioritize security to avoid fines. Continue Reading
IoT security regulations refocus data privacy best practices

New and old IoT regulations create a maze of rules and best practices that organizations must navigate to become more transparent about their IoT security practices. Continue Reading
IoT data privacy forces organizations to rethink data ownership

Now more than ever, providers of IoT devices and experiences play an integral role in addressing IoT data privacy issues and influencing outcomes, market forces and societal health. Continue Reading

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Who wins the security vs. privacy debate in the age of AI?

When trying to maintain balance between security and privacy in an AI-enabled world, who decides which side should tip and when? So continues the security vs. privacy debate. Continue Reading
Taking on a virtual agent helps mint new wine connoisseurs

Having trouble selecting the wine that goes best with a special meal? And what if your preferred shop doesn't have it? Vivino helps you choose -- and, if needed, find -- the right wine. Continue Reading
Data mining in the grocery industry

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