Customer data management

Customer data management includes monitoring data integrity, privacy and security for CRM platforms, and for some organizations, separate customer data platforms, while maintaining updated, compliance customer records across sales, marketing service and e-commerce operations.

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Customer data management News

February 19, 2020 19 Feb'20
Microsoft CDP leads 400-plus features in Dynamics 365 update

Microsoft's Dynamics 365 2020 Wave 1 release opens up the floodgates for outside data sources connecting to Customer Insights, its customer data platform.
February 13, 2020 13 Feb'20
Customer experience vendor benefits from AI in forecasting

Using Anodot, customer experience software vendor Gainsight can automatically surface anomalies in its data and fix them, often before they become major problems.
February 07, 2020 07 Feb'20
Google's third-party cookies ban bolsters new data tracking tools

Google will cancel third-party cookies by 2022, and is already eroding their value. Analysts and vendors predict what data strategies and technologies will replace it.
January 31, 2020 31 Jan'20
Target CIO leads retailer's digital customer experience tech makeover

Target rebuilt its technology stack from the inside under CIO Michael McNamara's watch, and plans to further refine its digital e-commerce experience.

Customer data management Get Started

Bring yourself up to speed with our introductory content

Personalized digital experiences for customers begin at home

Learn how implementing a rewarding digital experience for savvy customers starts with digitally transforming corporate culture and nurturing a customer-facing staff. Continue Reading
Contact center workforce management keeps pace with consumers

Workforce management software improves customer interactions with contact center agents and helps transform customer service from a cost center into a profit center. Continue Reading
actionable insights

Actionable insights are conclusions drawn from data that can be turned directly into an action or a response. Continue Reading

Evaluate Customer data management Vendors & Products

Weigh the pros and cons of technologies, products and projects you are considering.

Collaboration tools in the workplace boost customer experiences

Collaboration tools improve personal digital experiences internally for contact center agents, marketers and sales pros and externally for customers in an e-commerce environment. Continue Reading
Who wins the security vs. privacy debate in the age of AI?

When trying to maintain balance between security and privacy in an AI-enabled world, who decides which side should tip and when? So continues the security vs. privacy debate. Continue Reading
Software CDP features don't equate to CDP branding

While many tech companies have software with customer data platform attributes, some vendors, such as Salesforce and Oracle, don't put the CDP label on them. Continue Reading

Manage Customer data management

Learn to apply best practices and optimize your operations.

How to get value from customer insights data

Gathering and acting on customer insights can make the difference between a successful and struggling business. Here's how businesses can use it to their advantage. Continue Reading
4 voice of the customer methods to improve CX

To improve customer experience, organizations can use mystery shopping programs, social CRM and surveys to gather data from interactions with consumers. Continue Reading
Personalization engines help engage and retain customers

Content personalization is essential to getting the right material to the right customers. Here are some personalization engines that can help you better target your content. Continue Reading

Problem Solve Customer data management Issues

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

IoT security regulations refocus data privacy best practices

New and old IoT regulations create a maze of rules and best practices that organizations must navigate to become more transparent about their IoT security practices. Continue Reading
IoT data privacy forces organizations to rethink data ownership

Now more than ever, providers of IoT devices and experiences play an integral role in addressing IoT data privacy issues and influencing outcomes, market forces and societal health. Continue Reading
Consumer behavior analytics makes the unpredictable predictable

With AI's arsenal of machine learning, deep learning and NLP, consumer analytics can take some of the unpredictability out of predicting buying patterns and up conversion rates. Continue Reading