Customer data management

Customer data management includes monitoring data integrity, privacy and security for CRM platforms, and for some organizations, separate customer data platforms, while maintaining updated, compliance customer records across sales, marketing service and e-commerce operations.

May 24, 2021 24 May'21
HubSpot embraces competitor CRM systems, adds RevOps features

With HubSpot Operations Hub, users -- typically small and medium-sized businesses -- can access cloud tools most often used by large enterprise sales teams.
May 14, 2021 14 May'21
Salesforce rebrands CDP, adds marketing features

Salesforce finally calls its customer data platform a CDP with its latest release, adds marketer-friendly segmentation features and MuleSoft, Tableau integrations.
April 08, 2021 08 Apr'21
Salesforce updates vaccine distribution tool ahead of surge

President Biden moves COVID-19 vaccine availability deadline for American adults to April 19; Salesforce Vaccine Cloud adds asynchronous bookings on more channels to meet surge.
March 26, 2021 26 Mar'21
Twilio Segment CEO Peter Reinhardt on the future of CDPs

In a wide-ranging Q&A, Twilio Segment CEO Peter Reinhardt discusses Twilio's $3.2 billion acquisition of the company he co-founded, and the future of CDPs.

Bring yourself up to speed with our introductory content

web analytics

Web analytics is the process of analyzing the behavior of visitors to a website. Continue Reading
Google Analytics

Google Analytics is a free web analytics service that provides statistics and analytical tools for search engine optimization (SEO) and marketing purposes. Continue Reading
6 ways to use analytics to improve customer engagement

Organizations can delve into customer data to improve interactions, identify gaps and work toward better engagement. Here's how to start out, and how to build on what you have. Continue Reading

Weigh the pros and cons of technologies, products and projects you are considering.

Sentiment analysis: Why it's necessary and how it improves CX

Sentiment analysis tools are essential to detect and understand customer feelings. Companies that use these tools to understand how customers feel can use it to improve CX. Continue Reading
10 sentiment analysis tools to consider

Sentiment analysis is a vital component in customer relations and customer experience. Several versatile sentiment analysis software tools are available to fill this growing need. Continue Reading
Select a customer IAM architecture to boost business, security

Not all customer IAM platforms are created equal. Will a security-focused or marketing-focused CIAM architecture best meet your organization's needs? Read on for help deciding. Continue Reading

Learn to apply best practices and optimize your operations.

The future of personalization in marketing

One-size-fits-all messaging doesn't cut it anymore when it comes to CX. Companies need to personalize their experiences to keep up with the competition. Continue Reading
10 lead scoring best practices to improve sales efficiency

Lead scoring helps sales and marketing teams identify which customers to pursue based on a points system. Lead scoring aims to develop sales-ready leads. Continue Reading
The 7 most effective ways to connect with customers

Businesses need to prioritize building a connection with customers. By doing so, companies get to know their customers on a personal level and can better serve their needs. Continue Reading

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

8 CX challenges facing organizations and how to address them

There are many barriers to effective CX initiatives, but most revolve around communication on both the consumer and enterprise sides of the equation. Continue Reading
Who wins the security vs. privacy debate in the age of AI?

When trying to maintain balance between security and privacy in an AI-enabled world, who decides which side should tip and when? So continues the security vs. privacy debate. Continue Reading
IoT security regulations refocus data privacy best practices

New and old IoT regulations create a maze of rules and best practices that organizations must navigate to become more transparent about their IoT security practices. Continue Reading