Customer data management

Customer data management includes monitoring data integrity, privacy and security for CRM platforms, and for some organizations, separate customer data platforms, while maintaining updated, compliance customer records across sales, marketing service and e-commerce operations.

July 27, 2021 27 Jul'21
OpenText releases customer data platform

OpenText customers get a natively integrated runtime CDP to drive marketing personalization and other customer interactions; AI content security features debut.
July 20, 2021 20 Jul'21
Redpoint Global moves into data quality as a service

Redpoint Global users get tools to manage first-party partner, product and customer data quality, identity and governance with In Situ feature bundle.
July 15, 2021 15 Jul'21
Salesforce to pull plug on Audience Studio DMP

Salesforce Audience Studio DMP is no longer being sold, Salesforce confirms. It could signal the beginning of the end of programmatic digital ad sales.
July 14, 2021 14 Jul'21
Salesforce Industries' Media Cloud adds ad management

Salesforce Media Cloud adds a multimedia ad sales platform for media companies to manage their customers' ad spend. Also: AppExchange partner marketplace adds chat, user reviews.

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Weigh the pros and cons of technologies, products and projects you are considering.

Sentiment analysis: Why it's necessary and how it improves CX

Sentiment analysis tools are essential to detect and understand customer feelings. Companies that use these tools to understand how customers feel can use it to improve CX. Continue Reading
10 sentiment analysis tools to consider

Sentiment analysis is a vital component in customer relations and customer experience. Several versatile sentiment analysis software tools are available to fill this growing need. Continue Reading
Select a customer IAM architecture to boost business, security

Not all customer IAM platforms are created equal. Will a security-focused or marketing-focused CIAM architecture best meet your organization's needs? Read on for help deciding. Continue Reading

Learn to apply best practices and optimize your operations.

Why businesses need voice of the customer analytics

With multiple methodologies for gathering customer feedback, it is more important than ever to analyze and create action plans based on voice of the customer analytics. Continue Reading
The future of personalization in marketing

One-size-fits-all messaging doesn't cut it anymore when it comes to CX. Companies need to personalize their experiences to keep up with the competition. Continue Reading
10 lead scoring best practices to improve sales efficiency

Lead scoring helps sales and marketing teams identify which customers to pursue based on a points system. Lead scoring aims to develop sales-ready leads. Continue Reading

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8 CX challenges facing organizations and how to address them

There are many barriers to effective CX initiatives, but most revolve around communication on both the consumer and enterprise sides of the equation. Continue Reading
Who wins the security vs. privacy debate in the age of AI?

When trying to maintain balance between security and privacy in an AI-enabled world, who decides which side should tip and when? So continues the security vs. privacy debate. Continue Reading
IoT security regulations refocus data privacy best practices

New and old IoT regulations create a maze of rules and best practices that organizations must navigate to become more transparent about their IoT security practices. Continue Reading