Customer data management

Customer data management includes monitoring data integrity, privacy and security for CRM platforms, and for some organizations, separate customer data platforms, while maintaining updated, compliance customer records across sales, marketing service and e-commerce operations.

Customer data management News

  • November 24, 2020 24 Nov'20

    Adobe CDP adds B2B-friendly features

    Adobe CDP customers will get new features in 2021 that create workflows for marketing teams and connect to popular B2B marketing platforms -- starting with its own Marketo Engage.

  • November 17, 2020 17 Nov'20

    Salesforce Customer 360 Truth services go live

    Salesforce releases a new bundle of services which includes ID management, privacy, security and compliance tools for Salesforce users' customers and employees.

  • November 05, 2020 05 Nov'20

    SAP CX application stack grows with addition of Emarsys

    SAP scoops up a marketing automation platform with CDP capabilities, as well as personalization and the ability to reach customers across digital channels.

  • November 05, 2020 05 Nov'20

    SAP customer data platform strategy comes into focus

    SAP acquires Emarsys, which has a CDP included in its customer experience data handling toolbox. SAP execs shed light on how it will fit in with the company's own CDP.

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