Customer data management
Customer data management includes monitoring data integrity, privacy and security for CRM platforms, and for some organizations, separate customer data platforms, while maintaining updated, compliance customer records across sales, marketing service and e-commerce operations.
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Customer data management News
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June 21, 2019
21
Jun'19
Salesforce Customer 360 promises will be clearer in 2020
Salesforce expects to show off what customers are doing with Customer 360 at its next Connections conference in 2020, along with some new integrations.
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June 18, 2019
18
Jun'19
Salesforce teases new CDP features ahead of fall release
Salesforce gives details about the makeup of its Customer 360 integration platform and features of the customer data platform that it plans to release this fall.
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June 17, 2019
17
Jun'19
How the Salesforce acquisition will affect Tableau users
In the wake of Salesforce's acquisition of Tableau, it remains to be seen whether Tableau users will be pushed to the cloud and how Tableau's pace of innovation might be affected.
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June 17, 2019
17
Jun'19
Oracle and Adobe CDP war heats up, Salesforce close behind
The customer data platform market continues to simmer as large vendors such as Oracle, Adobe, SAP and Salesforce rush to catch up to smaller, more nimble CDP competitors.
Customer data management Get Started
Bring yourself up to speed with our introductory content
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AI converts consumer analytics into potent sales weapons
Surveys, social media monitoring and loyalty cards are just some of the ways to collect customer data. Consumer analytics can help businesses analyze that data. Continue Reading
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Prepare for California Consumer Privacy Act with these 5 questions
At Oracle's Modern Customer Experience conference, a privacy professional shared tips on incorporating privacy into CX systems so businesses are ready for the CCPA. Continue Reading
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customer acquisition cost
Customer acquisition cost is the fee associated with convincing a consumer to buy your product or service, including research, marketing and advertising costs. Continue Reading
Evaluate Customer data management Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
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How data privacy and marketing coexist when influencing the public
The author of a new book on the intersection of advertising and marketing with AI and data privacy talks about influencing the public with technology. Continue Reading
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What are the pros and cons of open source e-commerce platforms?
Open source e-commerce platforms are popular for businesses looking to build an online store. They offer cost savings and flexibility, but consider the support and security risks. Continue Reading
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What was the purpose of Salesforce's MuleSoft acquisition?
Salesforce completed the acquisition of MuleSoft in May 2018, gaining large customers, such as Coca-Cola and Anheuser-Busch, and adding beneficial technology to its platform. Continue Reading
Manage Customer data management
Learn to apply best practices and optimize your operations.
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Consumer behavior analytics makes the unpredictable predictable
With AI's arsenal of machine learning, deep learning and NLP, consumer analytics can take some of the unpredictability out of predicting buying patterns and up conversion rates. Continue Reading
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Social media analytics applications live and die by the data
This handbook provides insight and advice on how to use analytics to get information on customer sentiment and marketing opportunities from sets of social media data. Continue Reading
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Benefits and best approaches to B2B customer segmentation
With the increasing focus on personalization in B2B marketing, customer segmentation is a more important strategy than ever for organizations that want to know customers better. Continue Reading
Problem Solve Customer data management Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
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Salesforce marketing automation tools close the data divide
Marketing automation CEO offers tips on bringing together siloed data, spotting sales trends, analyzing sales funnels and allocating marketing campaign spending. Continue Reading
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How Salesforce teams will feel the impact of GDPR
With less than a month until GDPR has to be implemented, both B2B and B2C sales teams must be prepared to properly protect or even dispense of customer data, according to experts. Continue Reading
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Taking on a virtual agent helps mint new wine connoisseurs
Having trouble selecting the wine that goes best with a special meal? And what if your preferred shop doesn't have it? Vivino helps you choose -- and, if needed, find -- the right wine. Continue Reading