Customer data management
Customer data management includes monitoring data integrity, privacy and security for CRM platforms, and for some organizations, separate customer data platforms, while maintaining updated, compliance customer records across sales, marketing service and e-commerce operations.
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Customer data management News
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March 27, 2019
27
Mar'19
6 must-know customer experience technology trends
Our customer experience technology trends survey of 250 North American tech buyers and influencers reveals that the CRM to CX migration is well underway.
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March 27, 2019
27
Mar'19
Adobe Experience Platform unites Magento, Marketo, customer data
Adobe makes a play for customer experience leadership by adding Magento- and Marketo-based clouds and building it on the Adobe Experience Platform foundation to unify the data.
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March 12, 2019
12
Mar'19
Salesforce strategy focuses on integration, customer data
Salesforce's strategy for 2019 and beyond includes better data integration and more plans for MuleSoft, Customer 360 and Salesforce Essentials.
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February 20, 2019
20
Feb'19
How Salesforce Einstein machine learning makes AI practical
As it evolves, Salesforce's Einstein AI serves the needs of a growing number of organizations and takes the guesswork out of why certain decisions are made.
Customer data management Get Started
Bring yourself up to speed with our introductory content
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7 customer segmentation methods to help connect the dots
Customer segmentation is essential to marketing, enabling businesses to provide the right people with the right products -- and is a move away from bulk appeals. Continue Reading
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5 things to know about Salesforce Customer 360
Salesforce Customer 360 -- a tool that connects customer data stored in multiple silos -- is currently in beta and will be available to all users later this year. Continue Reading
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customer segmentation
Customer segmentation is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests and spending habits. Continue Reading
Evaluate Customer data management Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
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What was the purpose of Salesforce's MuleSoft acquisition?
Salesforce completed the acquisition of MuleSoft in May 2018, gaining large customers, such as Coca-Cola and Anheuser-Busch, and adding beneficial technology to its platform. Continue Reading
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Salesforce implementation offers window into partner management
Implementing Salesforce Sales Cloud, Service Cloud and Community Cloud has enabled a national window treatment company to streamline its operations. Continue Reading
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Salesforce Health Cloud for Payers brings CRM to insurance
With its CRM system for payers, Salesforce is targeting a competitive market in which health insurers are fighting for members seeking lower costs and better health outcomes. Continue Reading
Manage Customer data management
Learn to apply best practices and optimize your operations.
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How Philanthropy Cloud streamlines workplace giving
Perpetual Energy used Salesforce.org's Philanthropy Cloud to create content, track charitable donations and better engage with employees during its annual United Way campaign. Continue Reading
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CRM for nonprofits helps organization streamline work
Wolverine Human Services' adoption of the Salesforce.org Nonprofit Cloud halved foster care licensing time and improved productivity within the agency. Continue Reading
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Assessing GDPR's data protection officer requirements
The GDPR's data protection officer mandate gives the EU a point person for compliance complaints, but not all companies need one. See when DPOs are required and what they do. Continue Reading
Problem Solve Customer data management Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
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Salesforce marketing automation tools close the data divide
Marketing automation CEO offers tips on bringing together siloed data, spotting sales trends, analyzing sales funnels and allocating marketing campaign spending. Continue Reading
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How Salesforce teams will feel the impact of GDPR
With less than a month until GDPR has to be implemented, both B2B and B2C sales teams must be prepared to properly protect or even dispense of customer data, according to experts. Continue Reading
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Taking on a virtual agent helps mint new wine connoisseurs
Having trouble selecting the wine that goes best with a special meal? And what if your preferred shop doesn't have it? Vivino helps you choose -- and, if needed, find -- the right wine. Continue Reading