Customer data management

Customer data management includes monitoring data integrity, privacy and security for CRM platforms, and for some organizations, separate customer data platforms, while maintaining updated, compliance customer records across sales, marketing service and e-commerce operations.

March 03, 2021 03 Mar'21
Upland Software acquires BlueVenn marketing automation CDP

Upland Software buys BlueVenn customer data platform for $54.3 million in cash, adding to Upland's growing cloud platform of marketing and analytics apps.
March 02, 2021 02 Mar'21
Microsoft Dynamics 365 adds customer journey orchestration

Dynamics 365 users in marketing and sales get CX features forged from the pandemic economy that enable one-to-one digital experiences.
February 18, 2021 18 Feb'21
Qualtrics vaccine management gains steam among states

Qualtrics lands Missouri's state vaccine registration site as the voice-of-the-customer tech vendor claims 200 county governments and public health organizations among its users.
February 18, 2021 18 Feb'21
Amazon bolsters e-commerce for small business with Selz buy

Australian e-commerce platform Selz may have caught Amazon's attention because it employs Liquid, Shopify's template language, which will simplify migrations.

Bring yourself up to speed with our introductory content

Endpoint security quiz: Test your knowledge

Test your knowledge of SASE, split tunneling, and device discovery tool capabilities and best practices in this endpoint security quiz for IT professionals. Continue Reading
Customer upselling gets upgrade from AI, analytics

The time-honored tradition of convincing buyers to make an unexpected impulse purchase combines proven sales tactics with sophisticated customer upselling technologies. Continue Reading
How to collect customer data to improve overall retail CX

Businesses need data to predict and adjust to customer wants and needs, but first, they need to figure out how to collect it. One option is to use a digital CX software. Continue Reading

Weigh the pros and cons of technologies, products and projects you are considering.

Select a customer IAM architecture to boost business, security

Not all customer IAM platforms are created equal. Will a security-focused or marketing-focused CIAM architecture best meet your organization's needs? Read on for help deciding. Continue Reading
Advanced upselling tactics, technologies expand bottom line

Upselling technologies that segment customers, predict buying habits, analyze emotions and target campaigns arm companies with the weapons to tap new revenue streams. Continue Reading
Evolving customer data platform features set sights on CX

In pursuit of the perfect customer experience, CX pros increasingly look to CDPs to unify data and provide a deeper understanding of behavior patterns and buying habits. Continue Reading

Learn to apply best practices and optimize your operations.

The future of personalization in marketing

One-size-fits-all messaging doesn't cut it anymore when it comes to CX. Companies need to personalize their experiences to keep up with the competition. Continue Reading
10 lead scoring best practices to improve sales efficiency

Lead scoring helps sales and marketing teams identify which customers to pursue based on a points system. Lead scoring aims to develop sales-ready leads. Continue Reading
The 7 most effective ways to connect with customers

Businesses need to prioritize building a connection with customers. By doing so, companies get to know their customers on a personal level and can better serve their needs. Continue Reading

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

8 CX challenges facing organizations and how to address them

There are many barriers to effective CX initiatives, but most revolve around communication on both the consumer and enterprise sides of the equation. Continue Reading
Who wins the security vs. privacy debate in the age of AI?

When trying to maintain balance between security and privacy in an AI-enabled world, who decides which side should tip and when? So continues the security vs. privacy debate. Continue Reading
IoT security regulations refocus data privacy best practices

New and old IoT regulations create a maze of rules and best practices that organizations must navigate to become more transparent about their IoT security practices. Continue Reading