Customer data management

Customer data management includes monitoring data integrity, privacy and security for CRM platforms, and for some organizations, separate customer data platforms, while maintaining updated, compliance customer records across sales, marketing service and e-commerce operations.

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  • customer intelligence (CI)

    Customer intelligence (CI) is the process of gathering and analyzing information derived from customer data that an organization collects from both internal and external sources. Continue Reading

  • CRM vs. CDP vs. DMP: What's the difference?

    Sales and marketing terms are like alphabet soup, and the different acronyms can get confusing. Find out the difference between three major platforms: CRM, CDP and DMP. Continue Reading

  • metadata

    Often referred to as data that describes other data, metadata is structured reference data that helps to sort and identify attributes of the information it describes. Continue Reading

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