Customer data management
Customer data management includes monitoring data integrity, privacy and security for CRM platforms, and for some organizations, separate customer data platforms, while maintaining updated, compliance customer records across sales, marketing service and e-commerce operations.
New & Notable
Report: How Nike, Netflix, and Delta Are Expanding Their CX Strategies
Here’s a recent report from Worldwide Business Research (WBR) that explores how Netflix’s commitment to personalization is impacting customer expectations, Nike is turning data into unrivaled customer experiences, Wendy’s is driving customer experience through digital, and more.
Customer data management News
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May 14, 2020
14
May'20
Adobe releases AI tools for sales, marketing and e-commerce
Adobe beefs up its AI tools for Experience Platform, including a customer intelligence tool and ones for leads, content matching, channel monitoring and customer journeys.
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May 07, 2020
07
May'20
Salesforce Lightning App Builder adds low-code forms features
Salesforce Lighting App Builder will include oft-requested low-code features for building complex forms that previously required developer coding to create and update.
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February 19, 2020
19
Feb'20
Microsoft CDP leads 400-plus features in Dynamics 365 update
Microsoft's Dynamics 365 2020 Wave 1 release opens up the floodgates for outside data sources connecting to Customer Insights, its customer data platform.
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February 13, 2020
13
Feb'20
Customer experience vendor benefits from AI in forecasting
Using Anodot, customer experience software vendor Gainsight can automatically surface anomalies in its data and fix them, often before they become major problems.
Customer data management Get Started
Bring yourself up to speed with our introductory content
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Personalized digital experiences for customers begin at home
Learn how implementing a rewarding digital experience for savvy customers starts with digitally transforming corporate culture and nurturing a customer-facing staff. Continue Reading
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Contact center workforce management keeps pace with consumers
Workforce management software improves customer interactions with contact center agents and helps transform customer service from a cost center into a profit center. Continue Reading
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actionable insights
Actionable insights are conclusions drawn from data that can be turned directly into an action or a response. Continue Reading
Evaluate Customer data management Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
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How data from APM tools helps businesses improve CX
Businesses have many options when it comes to analyzing customer experiences. APM tools can help contact center leaders improve agent experience, as well as CX. Continue Reading
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How speech analytics can benefit call centers
Speech analytics software in call centers helps organizations pinpoint areas of weakness to address in an effort to improve customer experience and efficiency. Continue Reading
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Collaboration tools in the workplace boost customer experiences
Collaboration tools improve personal digital experiences internally for contact center agents, marketers and sales pros and externally for customers in an e-commerce environment. Continue Reading
Manage Customer data management
Learn to apply best practices and optimize your operations.
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Life and business post-COVID-19 for employees and companies
The COVID-19 pandemic has changed how companies interact with both employees and customers. Karl Sharicz offers a look at what he sees from a CX perspective going forward. Continue Reading
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How data science can help your company withstand the pandemic
The COVID-19 pandemic is adversely affecting businesses worldwide, but data science can help you solve immediate problems and create data-driven strategies for the long term. Continue Reading
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How to get value from customer insights data
Gathering and acting on customer insights can make the difference between a successful and struggling business. Here's how businesses can use it to their advantage. Continue Reading
Problem Solve Customer data management Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
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Who wins the security vs. privacy debate in the age of AI?
When trying to maintain balance between security and privacy in an AI-enabled world, who decides which side should tip and when? So continues the security vs. privacy debate. Continue Reading
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IoT security regulations refocus data privacy best practices
New and old IoT regulations create a maze of rules and best practices that organizations must navigate to become more transparent about their IoT security practices. Continue Reading
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IoT data privacy forces organizations to rethink data ownership
Now more than ever, providers of IoT devices and experiences play an integral role in addressing IoT data privacy issues and influencing outcomes, market forces and societal health. Continue Reading