Customer data management
Customer data management includes monitoring data integrity, privacy and security for CRM platforms, and for some organizations, separate customer data platforms, while maintaining updated, compliance customer records across sales, marketing service and e-commerce operations.
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Free Guide: Acquia Lift v. Evergage v. Google Optimize
As content personalization platforms become more widely adopted, it’s important to have a clear understanding on how they would potentially add to your marketing team. Inside, explore the catalyst for personalization, 3 things personalized content delivery depends on, and how these 3 featured vendors stack up in 8 categories.
Customer data management News
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May 15, 2019
15
May'19
Effective customer surveys help contact centers drive CX
As companies try to figure out who will run customer experience initiatives, contact centers make a strong case for the customer support team, using the right technology.
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May 08, 2019
08
May'19
Google I/O 2019 keynote brings focus on security and privacy
After being a no-show at last year's conference, security and privacy improvements were big themes at Google I/O's first day, including discussion on federated learning.
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May 03, 2019
03
May'19
IBM marketing automation sell-off represents market shift
IBM divests itself of marketing automation tools, but they will likely live on as the new parent company combines them with other acquisitions to incubate a new integrated CX stack.
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April 24, 2019
24
Apr'19
CDP Institute releases customer data platform certification
While waiting for Salesforce to release a customer data platform and for Adobe to perfect its newly released CDP, RealCDP certification aspires to validate CDPs available today.
Customer data management Get Started
Bring yourself up to speed with our introductory content
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Prepare for California Consumer Privacy Act with these 5 questions
At Oracle's Modern Customer Experience conference, a privacy professional shared tips on incorporating privacy into CX systems so businesses are ready for the CCPA. Continue Reading
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customer acquisition cost
Customer acquisition cost is the fee associated with convincing a consumer to buy your product or service, including research, marketing and advertising costs. Continue Reading
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How to gather and evaluate customer sentiment
Businesses can harvest customer sentiment from a number of places, including social media, surveys, likes, comment cards, contact centers and word of mouth. Continue Reading
Evaluate Customer data management Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
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What are the pros and cons of open source e-commerce platforms?
Open source e-commerce platforms are popular for businesses looking to build an online store. They offer cost savings and flexibility, but consider the support and security risks. Continue Reading
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What was the purpose of Salesforce's MuleSoft acquisition?
Salesforce completed the acquisition of MuleSoft in May 2018, gaining large customers, such as Coca-Cola and Anheuser-Busch, and adding beneficial technology to its platform. Continue Reading
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Salesforce implementation offers window into partner management
Implementing Salesforce Sales Cloud, Service Cloud and Community Cloud has enabled a national window treatment company to streamline its operations. Continue Reading
Manage Customer data management
Learn to apply best practices and optimize your operations.
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McDonald's orders up customer service analytics, shakes up fast food
The fast-food giant announced last month that it is acquiring Dynamic Yield, a big data platform, in pursuit of a more personalized customer experience. Continue Reading
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How can analytics improve content management?
Analyzing customer data and behavior using tools such as Google Analytics provides content managers with insight into the kind of content that site visitors want. Continue Reading
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4 customer insights research techniques for your organization
Organizations conduct customer research in order to understand customers, create new products and increase revenue, all of which can be overwhelming without a strategy in place. Continue Reading
Problem Solve Customer data management Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
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Salesforce marketing automation tools close the data divide
Marketing automation CEO offers tips on bringing together siloed data, spotting sales trends, analyzing sales funnels and allocating marketing campaign spending. Continue Reading
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How Salesforce teams will feel the impact of GDPR
With less than a month until GDPR has to be implemented, both B2B and B2C sales teams must be prepared to properly protect or even dispense of customer data, according to experts. Continue Reading
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Taking on a virtual agent helps mint new wine connoisseurs
Having trouble selecting the wine that goes best with a special meal? And what if your preferred shop doesn't have it? Vivino helps you choose -- and, if needed, find -- the right wine. Continue Reading