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Customer data management News
January 12, 2022
As companies plan for the post-pandemic reality, customer data platforms are expected to be a bigger part of marketing workflows and other emerging use cases.
December 16, 2021
President Biden issues a detailed executive order that lays out agency-by-agency federal digital experience improvement mandates -- and builds accountability into the process.
December 08, 2021
The franchise's move to Las Vegas forced it to modernize its analytics stack as it engaged a new fan base and cultivated the unique opportunities present in Sin City.
October 06, 2021
Qualtrics Experience ID isn't labeled as a customer data platform, but it's not far off from one, as it aggregates customer info into individual profiles.
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A customer account record is the basic unit of information about a customer that resides in a CRM, or customer relationship management system. Continue Reading
Customer intelligence (CI) is the process of gathering and analyzing information derived from customer data that an organization collects from both internal and external sources. Continue Reading
Sales and marketing terms are like alphabet soup, and the different acronyms can get confusing. Find out the difference between three major platforms: CRM, CDP and DMP. Continue Reading
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Forward-thinking companies are hiring privacy engineers. Could your organization benefit? Uncover how these experts promote innovation and fortify customer trust. Continue Reading
A voice of the customer tool is invaluable for creating an action plan to improve the customer experience. Continue Reading
Sentiment analysis tools are essential to detect and understand customer feelings. Companies that use these tools to understand how customers feel can use it to improve CX. Continue Reading
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Poorly trained call center agents are easy targets for bad actors. Organizations must prepare for call center fraud with proper agent training and anti-fraud technologies. Continue Reading
Passwords are no longer sufficient, but more secure authentication methods frustrate users. Explore how to create a low-friction authentication process for improved UX and trust. Continue Reading
With multiple methodologies for gathering customer feedback, it is more important than ever to analyze and create action plans based on voice of the customer analytics. Continue Reading
Problem Solve Customer data management Issues
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There are many barriers to effective CX initiatives, but most revolve around communication on both the consumer and enterprise sides of the equation. Continue Reading
When trying to maintain balance between security and privacy in an AI-enabled world, who decides which side should tip and when? So continues the security vs. privacy debate. Continue Reading
New and old IoT regulations create a maze of rules and best practices that organizations must navigate to become more transparent about their IoT security practices. Continue Reading