Customer data management
Customer data management includes monitoring data integrity, privacy and security for CRM platforms, and for some organizations, separate customer data platforms, while maintaining updated, compliance customer records across sales, marketing service and e-commerce operations.
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Free Guide: Acquia Lift v. Evergage v. Google Optimize
As content personalization platforms become more widely adopted, it’s important to have a clear understanding on how they would potentially add to your marketing team. Inside, explore the catalyst for personalization, 3 things personalized content delivery depends on, and how these 3 featured vendors stack up in 8 categories.
Customer data management News
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October 18, 2019
18
Oct'19
Microsoft CDP pricing might prove attractive to midsize retailers
With entry-level pricing of $1,500 a month, the new Microsoft CDP could attract midsize retailers.
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October 03, 2019
03
Oct'19
Zendesk Sell apps marketplace extends Sunshine CRM platform
Zendesk's Sunshine CRM gets an apps marketplace built on its Sell sales force automation platform, adapted from the 2018 acquisition of FutureSimple's Base.
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September 24, 2019
24
Sep'19
Microsoft challenges Amazon with Dynamics 365 Commerce
Microsoft broadens Dynamics 365 retail apps suite by introducing an e-commerce platform, as well as tools to track product data and intermingle physical and online retail data.
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September 18, 2019
18
Sep'19
Oracle CDP moves beyond marketing data
As digital advertising and marketing leaders dig in on the importance of the CDP, others aren't so sure they need yet another tool to support and secure customer data.
Customer data management Get Started
Bring yourself up to speed with our introductory content
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social media influence
Social media influence is a marketing term that describes an individual’s ability to affect other people's thinking in a social online community. Continue Reading
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The art and science of digital experience management strategies
Businesses need a well-rounded view of customers to provide innovative, personalized digital experiences. In this handbook, learn the techniques and tools of the trade. Continue Reading
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Customer data management tools shape personalization, boost CX
In this guide, learn about the many tools, including customer data platforms, that collect and analyze data from disparate sources and provide a single, 360-degree customer view. Continue Reading
Evaluate Customer data management Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
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Businesses can achieve 360-degree customer view using AI
AI can be a powerful tool to analyze large amounts of customer data and improve CX. Here are some areas in which AI can be of assistance in your organization. Continue Reading
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How can customer relationship metrics benefit CX?
Companies often look at customer relationship metrics to determine how customers feel about a brand. Here are examples of how to obtain and use information to qualify customer relationships. Continue Reading
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4 customer data collection best practices to follow
Building a good customer data collection strategy can be difficult. These tips explain how to collect data and how to use it to improve customer experience. Continue Reading
Manage Customer data management
Learn to apply best practices and optimize your operations.
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IoT data privacy forces organizations to rethink data ownership
Now more than ever, providers of IoT devices and experiences play an integral role in addressing IoT data privacy issues and influencing outcomes, market forces and societal health. Continue Reading
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Upselling customers adds ROI gold to contact center channels
AI, analytics and customer service technologies can predict behavior and secure brand loyalty, but generating impulse buys adds a new ROI wrinkle to the evolving contact center. Continue Reading
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GDPR, AI intensify privacy and data protection compliance demands
This guide covers the challenges data management teams face on data protection and privacy, particularly with the rise of GDPR and similar laws and the growing use of AI tools. Continue Reading
Problem Solve Customer data management Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
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Consumer behavior analytics makes the unpredictable predictable
With AI's arsenal of machine learning, deep learning and NLP, consumer analytics can take some of the unpredictability out of predicting buying patterns and up conversion rates. Continue Reading
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Salesforce marketing automation tools close the data divide
Marketing automation CEO offers tips on bringing together siloed data, spotting sales trends, analyzing sales funnels and allocating marketing campaign spending. Continue Reading
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How Salesforce teams will feel the impact of GDPR
With less than a month until GDPR has to be implemented, both B2B and B2C sales teams must be prepared to properly protect or even dispense of customer data, according to experts. Continue Reading