Customer data management

Customer data management includes monitoring data integrity, privacy and security for CRM platforms, and for some organizations, separate customer data platforms, while maintaining updated, compliance customer records across sales, marketing service and e-commerce operations.

September 16, 2021 16 Sep'21
Salesforce automation tools for 2022: RPA, document ingestion

Salesforce Einstein Automate tools to come next year include RPA, document intake and drag-and-drop process automation.
July 27, 2021 27 Jul'21
OpenText releases customer data platform

OpenText customers get a natively integrated runtime CDP to drive marketing personalization and other customer interactions; AI content security features debut.
July 20, 2021 20 Jul'21
Redpoint Global moves into data quality as a service

Redpoint Global users get tools to manage first-party partner, product and customer data quality, identity and governance with In Situ feature bundle.
July 15, 2021 15 Jul'21
Salesforce to pull plug on Audience Studio DMP

Salesforce Audience Studio DMP is no longer being sold, Salesforce confirms. It could signal the beginning of the end of programmatic digital ad sales.

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customer intelligence (CI)

Customer intelligence (CI) is the process of gathering and analyzing information derived from customer data that an organization collects from both internal and external sources. Continue Reading
CRM vs. CDP vs. DMP: What's the difference?

Sales and marketing terms are like alphabet soup, and the different acronyms can get confusing. Find out the difference between three major platforms: CRM, CDP and DMP. Continue Reading
metadata

Often referred to as data that describes other data, metadata is structured reference data that helps to sort and identify attributes of the information it describes. Continue Reading

Weigh the pros and cons of technologies, products and projects you are considering.

How privacy engineers promote innovation and trust

Forward-thinking companies are hiring privacy engineers. Could your organization benefit? Uncover how these experts promote innovation and fortify customer trust. Continue Reading
10 voice of the customer tools to consider

A voice of the customer tool is invaluable for creating an action plan to improve the customer experience. Continue Reading
Sentiment analysis: Why it's necessary and how it improves CX

Sentiment analysis tools are essential to detect and understand customer feelings. Companies that use these tools to understand how customers feel can use it to improve CX. Continue Reading

Learn to apply best practices and optimize your operations.

3 steps to create a low-friction authentication experience

Passwords are no longer sufficient, but more secure authentication methods frustrate users. Explore how to create a low-friction authentication process for improved UX and trust. Continue Reading
Why businesses need voice of the customer analytics

With multiple methodologies for gathering customer feedback, it is more important than ever to analyze and create action plans based on voice of the customer analytics. Continue Reading
The future of personalization in marketing

One-size-fits-all messaging doesn't cut it anymore when it comes to CX. Companies need to personalize their experiences to keep up with the competition. Continue Reading

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8 CX challenges facing organizations and how to address them

There are many barriers to effective CX initiatives, but most revolve around communication on both the consumer and enterprise sides of the equation. Continue Reading
Who wins the security vs. privacy debate in the age of AI?

When trying to maintain balance between security and privacy in an AI-enabled world, who decides which side should tip and when? So continues the security vs. privacy debate. Continue Reading
IoT security regulations refocus data privacy best practices

New and old IoT regulations create a maze of rules and best practices that organizations must navigate to become more transparent about their IoT security practices. Continue Reading