Customer data management

Customer data management includes monitoring data integrity, privacy and security for CRM platforms, and for some organizations, separate customer data platforms, while maintaining updated, compliance customer records across sales, marketing service and e-commerce operations.

Customer data management News

Customer data management Get Started

Bring yourself up to speed with our introductory content

  • customer intelligence (CI)

    Customer intelligence (CI) is the process of gathering and analyzing information derived from customer data that an organization collects from both internal and external sources. Continue Reading

  • CRM vs. CDP vs. DMP: What's the difference?

    Sales and marketing terms are like alphabet soup, and the different acronyms can get confusing. Find out the difference between three major platforms: CRM, CDP and DMP. Continue Reading

  • metadata

    Often referred to as data that describes other data, metadata is structured reference data that helps to sort and identify attributes of the information it describes. Continue Reading

Evaluate Customer data management Vendors & Products

Weigh the pros and cons of technologies, products and projects you are considering.

Manage Customer data management

Learn to apply best practices and optimize your operations.

Problem Solve Customer data management Issues

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

SearchContentManagement
SearchUnifiedCommunications
SearchDataManagement
SearchEnterpriseAI
SearchERP
Close