Customer data management
Customer data management includes monitoring data integrity, privacy and security for CRM platforms, and for some organizations, separate customer data platforms, while maintaining updated, compliance customer records across sales, marketing service and e-commerce operations.
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Customer data management News
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February 19, 2020
19
Feb'20
Microsoft CDP leads 400-plus features in Dynamics 365 update
Microsoft's Dynamics 365 2020 Wave 1 release opens up the floodgates for outside data sources connecting to Customer Insights, its customer data platform.
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February 13, 2020
13
Feb'20
Customer experience vendor benefits from AI in forecasting
Using Anodot, customer experience software vendor Gainsight can automatically surface anomalies in its data and fix them, often before they become major problems.
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February 07, 2020
07
Feb'20
Google's third-party cookies ban bolsters new data tracking tools
Google will cancel third-party cookies by 2022, and is already eroding their value. Analysts and vendors predict what data strategies and technologies will replace it.
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January 31, 2020
31
Jan'20
Target CIO leads retailer's digital customer experience tech makeover
Target rebuilt its technology stack from the inside under CIO Michael McNamara's watch, and plans to further refine its digital e-commerce experience.
Customer data management Get Started
Bring yourself up to speed with our introductory content
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actionable insights
Actionable insights are conclusions drawn from data that can be turned directly into an action or a response. Continue Reading
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real-time analytics
Real-time analytics is the use of data and related resources for analysis as soon as it enters the system. Continue Reading
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social media influence
Social media influence is a marketing term that describes an individual’s ability to affect other people's thinking in a social online community. Continue Reading
Evaluate Customer data management Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
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Who wins the security vs. privacy debate in the age of AI?
When trying to maintain balance between security and privacy in an AI-enabled world, who decides which side should tip and when? So continues the security vs. privacy debate. Continue Reading
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Software CDP features don't equate to CDP branding
While many tech companies have software with customer data platform attributes, some vendors, such as Salesforce and Oracle, don't put the CDP label on them. Continue Reading
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Evaluate your data governance and privacy best practices
GDPR and CCPA have put data governance in the news. With this increase in data legislation, now is a great time to review your company's data governance policies. Continue Reading
Manage Customer data management
Learn to apply best practices and optimize your operations.
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How to get value from customer insights data
Gathering and acting on customer insights can make the difference between a successful and struggling business. Here's how businesses can use it to their advantage. Continue Reading
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4 voice of the customer methods to improve CX
To improve customer experience, organizations can use mystery shopping programs, social CRM and surveys to gather data from interactions with consumers. Continue Reading
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Personalization engines help engage and retain customers
Content personalization is essential to getting the right material to the right customers. Here are some personalization engines that can help you better target your content. Continue Reading
Problem Solve Customer data management Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
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IoT security regulations refocus data privacy best practices
New and old IoT regulations create a maze of rules and best practices that organizations must navigate to become more transparent about their IoT security practices. Continue Reading
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IoT data privacy forces organizations to rethink data ownership
Now more than ever, providers of IoT devices and experiences play an integral role in addressing IoT data privacy issues and influencing outcomes, market forces and societal health. Continue Reading
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Consumer behavior analytics makes the unpredictable predictable
With AI's arsenal of machine learning, deep learning and NLP, consumer analytics can take some of the unpredictability out of predicting buying patterns and up conversion rates. Continue Reading