Customer data management

Customer data management includes monitoring data integrity, privacy and security for CRM platforms, and for some organizations, separate customer data platforms, while maintaining updated, compliance customer records across sales, marketing service and e-commerce operations.

January 12, 2022 12 Jan'22
Customer data platform market heats up again

As companies plan for the post-pandemic reality, customer data platforms are expected to be a bigger part of marketing workflows and other emerging use cases.
December 16, 2021 16 Dec'21
Biden targets federal CX improvements with executive order

President Biden issues a detailed executive order that lays out agency-by-agency federal digital experience improvement mandates -- and builds accountability into the process.
December 08, 2021 08 Dec'21
NFL's Raiders use analytics to engage new customer base

The franchise's move to Las Vegas forced it to modernize its analytics stack as it engaged a new fan base and cultivated the unique opportunities present in Sin City.
October 06, 2021 06 Oct'21
Qualtrics releases Experience ID customer profile platform

Qualtrics Experience ID isn't labeled as a customer data platform, but it's not far off from one, as it aggregates customer info into individual profiles.

Bring yourself up to speed with our introductory content

customer account record

A customer account record is the basic unit of information about a customer that resides in a CRM, or customer relationship management system. Continue Reading
customer intelligence (CI)

Customer intelligence (CI) is the process of gathering and analyzing information derived from customer data that an organization collects from both internal and external sources. Continue Reading
CRM vs. CDP vs. DMP: What's the difference?

Sales and marketing terms are like alphabet soup, and the different acronyms can get confusing. Find out the difference between three major platforms: CRM, CDP and DMP. Continue Reading

Weigh the pros and cons of technologies, products and projects you are considering.

How privacy engineers promote innovation and trust

Forward-thinking companies are hiring privacy engineers. Could your organization benefit? Uncover how these experts promote innovation and fortify customer trust. Continue Reading
10 voice of the customer tools to consider

A voice of the customer tool is invaluable for creating an action plan to improve the customer experience. Continue Reading
Sentiment analysis: Why it's necessary and how it improves CX

Sentiment analysis tools are essential to detect and understand customer feelings. Companies that use these tools to understand how customers feel can use it to improve CX. Continue Reading

Learn to apply best practices and optimize your operations.

How to train agents on call center fraud detection

Poorly trained call center agents are easy targets for bad actors. Organizations must prepare for call center fraud with proper agent training and anti-fraud technologies. Continue Reading
3 steps to create a low-friction authentication experience

Passwords are no longer sufficient, but more secure authentication methods frustrate users. Explore how to create a low-friction authentication process for improved UX and trust. Continue Reading
Why businesses need voice of the customer analytics

With multiple methodologies for gathering customer feedback, it is more important than ever to analyze and create action plans based on voice of the customer analytics. Continue Reading

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

8 CX challenges facing organizations and how to address them

There are many barriers to effective CX initiatives, but most revolve around communication on both the consumer and enterprise sides of the equation. Continue Reading
Who wins the security vs. privacy debate in the age of AI?

When trying to maintain balance between security and privacy in an AI-enabled world, who decides which side should tip and when? So continues the security vs. privacy debate. Continue Reading
IoT security regulations refocus data privacy best practices

New and old IoT regulations create a maze of rules and best practices that organizations must navigate to become more transparent about their IoT security practices. Continue Reading