Customer data integration
Marketing, sales, service and e-commerce systems -- combined with personalization from the content management side -- require tight customer data integration for it all to work. Learn how forward-thinking companies make accurate customer data flow through these multiple platforms.
New & Notable
Free Guide: Acquia Lift v. Evergage v. Google Optimize
As content personalization platforms become more widely adopted, it’s important to have a clear understanding on how they would potentially add to your marketing team. Inside, explore the catalyst for personalization, 3 things personalized content delivery depends on, and how these 3 featured vendors stack up in 8 categories.
Customer data integration News
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April 24, 2019
24
Apr'19
CDP Institute releases customer data platform certification
While waiting for Salesforce to release a customer data platform and for Adobe to perfect its newly released CDP, RealCDP certification aspires to validate CDPs available today.
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April 24, 2019
24
Apr'19
CDP vs. DMP: Vendors battle for marketers' budgets
Customer data platforms and data management platforms have overlapping features, as vendors vie for marketers' IT budgets. It may not matter, as Adobe and Salesforce join Oracle in the game.
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December 21, 2016
21
Dec'16
Strong customer experience still awaits customer data integration
Dufl and Kone are both on the move with their operations and are trying to create a solid customer experience by combining data from various back-office systems.
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August 15, 2016
15
Aug'16
Inside Ted Cruz's presidential campaign management software strategy
Sen. Ted Cruz didn't clinch the Republican nomination, but not for lack of technology. Campaign management software on Salesforce tracked donations, volunteers and voters.
Customer data integration Get Started
Bring yourself up to speed with our introductory content
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How can analytics improve content management?
Analyzing customer data and behavior using tools such as Google Analytics provides content managers with insight into the kind of content that site visitors want. Continue Reading
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5 things to know about Salesforce Customer 360
Salesforce Customer 360 -- a tool that connects customer data stored in multiple silos -- is currently in beta and will be available to all users later this year. Continue Reading
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virtual assistant (AI assistant)
A digital assistant is an application program that can understand natural human language and complete electronic tasks for the end user. Continue Reading
Evaluate Customer data integration Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
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What was the purpose of Salesforce's MuleSoft acquisition?
Salesforce completed the acquisition of MuleSoft in May 2018, gaining large customers, such as Coca-Cola and Anheuser-Busch, and adding beneficial technology to its platform. Continue Reading
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In the cloud, tools for data integration gain importance
Integration software has become a necessary tool for companies that use cloud-based software. Continue Reading
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A buyer's guide to choosing the right CRM product
This buyer's guide examines the key factors that can help simplify your search for the CRM product that best meets your organization's needs and objectives. Continue Reading
Manage Customer data integration
Learn to apply best practices and optimize your operations.
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Add real-time customer experience to your CX strategy
At its recent CX conference, Oracle emphasized how important it will be to provide real-time CX. Users and analysts weigh in on how plausible that actually is. Continue Reading
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How Philanthropy Cloud streamlines workplace giving
Perpetual Energy used Salesforce.org's Philanthropy Cloud to create content, track charitable donations and better engage with employees during its annual United Way campaign. Continue Reading
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Customer data governance policies: Stop stalking, start selling
Customer data governance policies differ from traditional data governance in several ways. Finding that line between building trust among customers and stalking them is a start. Continue Reading
Problem Solve Customer data integration Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
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Customer experience affected by key touchpoints
Many factors contribute to customer experience. Continue Reading
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What data integration software is right for us?
Find out about different types of data integration software and data integration vendors in this expert tip. Learn about MDM, EAI, EII, and more. Continue Reading
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Customer database management tips for the customer-centric company
Find out what steps to take before establishing customer database management tactics in this expert tip. Learn how to uncover customer needs and wants. Continue Reading