Customer data integration

Marketing, sales, service and e-commerce systems -- combined with personalization from the content management side -- require tight customer data integration for it all to work. Learn how forward-thinking companies make accurate customer data flow through these multiple platforms.

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Free Guide: Acquia Lift v. Evergage v. Google Optimize

As content personalization platforms become more widely adopted, it’s important to have a clear understanding on how they would potentially add to your marketing team. Inside, explore the catalyst for personalization, 3 things personalized content delivery depends on, and how these 3 featured vendors stack up in 8 categories.

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Customer data integration News

November 14, 2019 14 Nov'19
Adobe Experience Platform CDP adds marketer-friendly features

Adobe adds features for non-IT marketing users to more easily deploy the Adobe Experience Platform CDP. Photoshop-like layering tools for data sets, previewed earlier this year, go live.
November 07, 2019 07 Nov'19
Small customer data platforms fend off big tech with service, features

With Microsoft, Oracle and Adobe releasing customer data platforms, to be followed by Salesforce and SAP, small CDPs defend their turf with more features, better service and pricing
October 24, 2019 24 Oct'19
Salesforce email marketing gets Einstein AI infusion

Salesforce adds Einstein AI features to email marketing tools to find images and keywords and provide keyword analysis to help email campaigns succeed.
October 22, 2019 22 Oct'19
New tools add AI power to Teradata Vantage platform

Teradata unveiled Vantage Analyst and Customer experience, two new tools now part of the vendor's analytics platform, on Tuesday at its user conference in Denver.

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Customer data integration Get Started

Bring yourself up to speed with our introductory content

real-time analytics

Real-time analytics is the use of data and related resources for analysis as soon as it enters the system. Continue Reading
Customer data management tools shape personalization, boost CX

In this guide, learn about the many tools, including customer data platforms, that collect and analyze data from disparate sources and provide a single, 360-degree customer view. Continue Reading
How can analytics improve content management?

Analyzing customer data and behavior using tools such as Google Analytics provides content managers with insight into the kind of content that site visitors want. Continue Reading

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Evaluate Customer data integration Vendors & Products

Weigh the pros and cons of technologies, products and projects you are considering.

Microsoft CDP helps businesses unify customer data

Microsoft Dynamics 365 Customer Insights takes data from disparate sales, service and marketing systems to bring it all into one golden record of the customer. Continue Reading
Upselling customers adds ROI gold to contact center channels

AI, analytics and customer service technologies can predict behavior and secure brand loyalty, but generating impulse buys adds a new ROI wrinkle to the evolving contact center. Continue Reading
What was the purpose of Salesforce's MuleSoft acquisition?

Salesforce completed the acquisition of MuleSoft in May 2018, gaining large customers, such as Coca-Cola and Anheuser-Busch, and adding beneficial technology to its platform. Continue Reading

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Manage Customer data integration

Learn to apply best practices and optimize your operations.

Benefits and best approaches to B2B customer segmentation

With the increasing focus on personalization in B2B marketing, customer segmentation is a more important strategy than ever for organizations that want to know customers better. Continue Reading
Add real-time customer experience to your CX strategy

At its recent CX conference, Oracle emphasized how important it will be to provide real-time CX. Users and analysts weigh in on how plausible that actually is. Continue Reading
How Philanthropy Cloud streamlines workplace giving

Perpetual Energy used Salesforce.org's Philanthropy Cloud to create content, track charitable donations and better engage with employees during its annual United Way campaign. Continue Reading

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Problem Solve Customer data integration Issues

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

Customer data governance policies: Stop stalking, start selling

Customer data governance policies differ from traditional data governance in several ways. Finding that line between building trust among customers and stalking them is a start. Continue Reading
Customer experience affected by key touchpoints

Many factors contribute to customer experience. Continue Reading
Customer database management tips for the customer-centric company

Find out what steps to take before establishing customer database management tactics in this expert tip. Learn how to uncover customer needs and wants. Continue Reading

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