Customer data integration

Marketing, sales, service and e-commerce systems -- combined with personalization from the content management side -- require tight customer data integration for it all to work. Learn how forward-thinking companies make accurate customer data flow through these multiple platforms.

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Free Guide: Acquia Lift v. Evergage v. Google Optimize

As content personalization platforms become more widely adopted, it’s important to have a clear understanding on how they would potentially add to your marketing team. Inside, explore the catalyst for personalization, 3 things personalized content delivery depends on, and how these 3 featured vendors stack up in 8 categories.

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Customer data integration News

September 11, 2019 11 Sep'19
Adobe brings graph database to customer journey touchpoints

With a graph database to track touchpoints from different devices -- and a Photoshop-esque interface -- Adobe Customer Journey Analytics avails data science tools to marketers.
September 04, 2019 04 Sep'19
Microsoft PowerApps pricing proposal puts users on edge

Microsoft's PowerApps pricing changes, expected to take effect in October, could make them too expensive for some users who connect to data outside of SharePoint and Dynamics.
June 21, 2019 21 Jun'19
Salesforce Customer 360 promises will be clearer in 2020

Salesforce expects to show off what customers are doing with Customer 360 at its next Connections conference in 2020, along with some new integrations.
June 18, 2019 18 Jun'19
Salesforce teases new CDP features ahead of fall release

Salesforce gives details about the makeup of its Customer 360 integration platform and features of the customer data platform that it plans to release this fall.

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Customer data integration Get Started

Bring yourself up to speed with our introductory content

Customer data management tools shape personalization, boost CX

In this guide, learn about the many tools, including customer data platforms, that collect and analyze data from disparate sources and provide a single, 360-degree customer view. Continue Reading
How can analytics improve content management?

Analyzing customer data and behavior using tools such as Google Analytics provides content managers with insight into the kind of content that site visitors want. Continue Reading
5 things to know about Salesforce Customer 360

Salesforce Customer 360 -- a tool that connects customer data stored in multiple silos -- is currently in beta and will be available to all users later this year. Continue Reading

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Evaluate Customer data integration Vendors & Products

Weigh the pros and cons of technologies, products and projects you are considering.

Upselling customers adds ROI gold to contact center channels

AI, analytics and customer service technologies can predict behavior and secure brand loyalty, but generating impulse buys adds a new ROI wrinkle to the evolving contact center. Continue Reading
What was the purpose of Salesforce's MuleSoft acquisition?

Salesforce completed the acquisition of MuleSoft in May 2018, gaining large customers, such as Coca-Cola and Anheuser-Busch, and adding beneficial technology to its platform. Continue Reading
In the cloud, tools for data integration gain importance

Integration software has become a necessary tool for companies that use cloud-based software. Continue Reading

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Manage Customer data integration

Learn to apply best practices and optimize your operations.

Benefits and best approaches to B2B customer segmentation

With the increasing focus on personalization in B2B marketing, customer segmentation is a more important strategy than ever for organizations that want to know customers better. Continue Reading
Add real-time customer experience to your CX strategy

At its recent CX conference, Oracle emphasized how important it will be to provide real-time CX. Users and analysts weigh in on how plausible that actually is. Continue Reading
How Philanthropy Cloud streamlines workplace giving

Perpetual Energy used Salesforce.org's Philanthropy Cloud to create content, track charitable donations and better engage with employees during its annual United Way campaign. Continue Reading

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Problem Solve Customer data integration Issues

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

Customer data governance policies: Stop stalking, start selling

Customer data governance policies differ from traditional data governance in several ways. Finding that line between building trust among customers and stalking them is a start. Continue Reading
Customer experience affected by key touchpoints

Many factors contribute to customer experience. Continue Reading
Customer database management tips for the customer-centric company

Find out what steps to take before establishing customer database management tactics in this expert tip. Learn how to uncover customer needs and wants. Continue Reading

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