Customer data integration

Marketing, sales, service and e-commerce systems -- combined with personalization from the content management side -- require tight customer data integration for it all to work. Learn how forward-thinking companies make accurate customer data flow through these multiple platforms.

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5 Trends that are Changing Sales Cycles

Let’s be honest, selling today has become more complex than some leaders ever imagined. Here’s a breakdown of 5 top trends driving new challenges in sales cycles, and insights on how technology can help sales leaders react to these trends to deliver better customer experiences across the sales lifecycle.

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Customer data integration News

December 23, 2019 23 Dec'19
Customer data platform tools top priority list for big vendors

CDPs, which unify marketing, sales and customer service data in real time, became a huge priority for Salesforce, Microsoft, SAP, Adobe and Oracle in 2019. Read about what's next for 2020.
December 16, 2019 16 Dec'19
Deloitte launches Adobe Experience Platform accelerator

Deloitte-Adobe global joint strategic partnership for Adobe CDP deployments adds AI tools for Deloitte clients to measure customer experience on standard metrics.
December 11, 2019 11 Dec'19
Acquia acquisition of AgilOne CDP signals CX platform expansion

Acquia's acquisition of AgilOne, a customer data platform specializing in analytics, shows it's serious about competing against CX platforms from Adobe, Oracle and SAP.
November 21, 2019 21 Nov'19
New Salesforce Customer 360 aims to unify data sources

In aggregate, the new Customer 360 features Salesforce added to its sales, marketing, e-commerce and service platform resemble a customer data platform. Customers, analysts and partners weigh in.

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Customer data integration Get Started

Bring yourself up to speed with our introductory content

real-time analytics

Real-time analytics is the use of data and related resources for analysis as soon as it enters the system. Continue Reading
Customer data management tools shape personalization, boost CX

In this guide, learn about the many tools, including customer data platforms, that collect and analyze data from disparate sources and provide a single, 360-degree customer view. Continue Reading
How can analytics improve content management?

Analyzing customer data and behavior using tools such as Google Analytics provides content managers with insight into the kind of content that site visitors want. Continue Reading

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Evaluate Customer data integration Vendors & Products

Weigh the pros and cons of technologies, products and projects you are considering.

Software CDP features don't equate to CDP branding

While many tech companies have software with customer data platform attributes, some vendors, such as Salesforce and Oracle, don't put the CDP label on them. Continue Reading
Compare the top 10 customer data platform software products

CDPs can provide a distinct competitive advantage, but selecting a product can be tricky. Learn about the top platforms on the market, including major features and pros and cons. Continue Reading
Microsoft CDP helps businesses unify customer data

Microsoft Dynamics 365 Customer Insights takes data from disparate sales, service and marketing systems to bring it all into one golden record of the customer. Continue Reading

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Manage Customer data integration

Learn to apply best practices and optimize your operations.

How to get value from customer insights data

Gathering and acting on customer insights can make the difference between a successful and struggling business. Here's how businesses can use it to their advantage. Continue Reading
Upselling customers adds ROI gold to contact center channels

AI, analytics and customer service technologies can predict behavior and secure brand loyalty, but generating impulse buys adds a new ROI wrinkle to the evolving contact center. Continue Reading
Benefits and best approaches to B2B customer segmentation

With the increasing focus on personalization in B2B marketing, customer segmentation is a more important strategy than ever for organizations that want to know customers better. Continue Reading

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Problem Solve Customer data integration Issues

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

Customer data governance policies: Stop stalking, start selling

Customer data governance policies differ from traditional data governance in several ways. Finding that line between building trust among customers and stalking them is a start. Continue Reading
Customer experience affected by key touchpoints

Many factors contribute to customer experience. Continue Reading
Customer database management tips for the customer-centric company

Find out what steps to take before establishing customer database management tactics in this expert tip. Learn how to uncover customer needs and wants. Continue Reading

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