Customer data integration
Marketing, sales, service and e-commerce systems -- combined with personalization from the content management side -- require tight customer data integration for it all to work. Learn how forward-thinking companies make accurate customer data flow through these multiple platforms.
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Free Guide: Acquia Lift v. Evergage v. Google Optimize
As content personalization platforms become more widely adopted, it’s important to have a clear understanding on how they would potentially add to your marketing team. Inside, explore the catalyst for personalization, 3 things personalized content delivery depends on, and how these 3 featured vendors stack up in 8 categories.
Customer data integration News
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June 21, 2019
21
Jun'19
Salesforce Customer 360 promises will be clearer in 2020
Salesforce expects to show off what customers are doing with Customer 360 at its next Connections conference in 2020, along with some new integrations.
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June 18, 2019
18
Jun'19
Salesforce teases new CDP features ahead of fall release
Salesforce gives details about the makeup of its Customer 360 integration platform and features of the customer data platform that it plans to release this fall.
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June 17, 2019
17
Jun'19
Oracle and Adobe CDP war heats up, Salesforce close behind
The customer data platform market continues to simmer as large vendors such as Oracle, Adobe, SAP and Salesforce rush to catch up to smaller, more nimble CDP competitors.
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June 10, 2019
10
Jun'19
$15.7B Salesforce-Tableau acquisition a direct shot at Microsoft
By acquiring Tableau, Salesforce dramatically strengthened its BI and data visualization capabilities. The move boosts Salesforce's ability to compete with Microsoft.
Customer data integration Get Started
Bring yourself up to speed with our introductory content
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How can analytics improve content management?
Analyzing customer data and behavior using tools such as Google Analytics provides content managers with insight into the kind of content that site visitors want. Continue Reading
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5 things to know about Salesforce Customer 360
Salesforce Customer 360 -- a tool that connects customer data stored in multiple silos -- is currently in beta and will be available to all users later this year. Continue Reading
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virtual assistant (AI assistant)
A digital assistant is an application program that can understand natural human language and complete electronic tasks for the end user. Continue Reading
Evaluate Customer data integration Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
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What was the purpose of Salesforce's MuleSoft acquisition?
Salesforce completed the acquisition of MuleSoft in May 2018, gaining large customers, such as Coca-Cola and Anheuser-Busch, and adding beneficial technology to its platform. Continue Reading
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In the cloud, tools for data integration gain importance
Integration software has become a necessary tool for companies that use cloud-based software. Continue Reading
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A buyer's guide to choosing the right CRM product
This buyer's guide examines the key factors that can help simplify your search for the CRM product that best meets your organization's needs and objectives. Continue Reading
Manage Customer data integration
Learn to apply best practices and optimize your operations.
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Benefits and best approaches to B2B customer segmentation
With the increasing focus on personalization in B2B marketing, customer segmentation is a more important strategy than ever for organizations that want to know customers better. Continue Reading
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Add real-time customer experience to your CX strategy
At its recent CX conference, Oracle emphasized how important it will be to provide real-time CX. Users and analysts weigh in on how plausible that actually is. Continue Reading
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How Philanthropy Cloud streamlines workplace giving
Perpetual Energy used Salesforce.org's Philanthropy Cloud to create content, track charitable donations and better engage with employees during its annual United Way campaign. Continue Reading
Problem Solve Customer data integration Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
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Customer data governance policies: Stop stalking, start selling
Customer data governance policies differ from traditional data governance in several ways. Finding that line between building trust among customers and stalking them is a start. Continue Reading
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Customer experience affected by key touchpoints
Many factors contribute to customer experience. Continue Reading
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Customer database management tips for the customer-centric company
Find out what steps to take before establishing customer database management tactics in this expert tip. Learn how to uncover customer needs and wants. Continue Reading