Customer data integration

Marketing, sales, service and e-commerce systems -- combined with personalization from the content management side -- require tight customer data integration for it all to work. Learn how forward-thinking companies make accurate customer data flow through these multiple platforms.

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Free Guide: Acquia Lift v. Evergage v. Google Optimize

As content personalization platforms become more widely adopted, it’s important to have a clear understanding on how they would potentially add to your marketing team. Inside, explore the catalyst for personalization, 3 things personalized content delivery depends on, and how these 3 featured vendors stack up in 8 categories.

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Customer data integration News

December 21, 2016 21 Dec'16
Strong customer experience still awaits customer data integration

Dufl and Kone are both on the move with their operations and are trying to create a solid customer experience by combining data from various back-office systems.
August 15, 2016 15 Aug'16
Inside Ted Cruz's presidential campaign management software strategy

Sen. Ted Cruz didn't clinch the Republican nomination, but not for lack of technology. Campaign management software on Salesforce tracked donations, volunteers and voters.
April 12, 2016 12 Apr'16
Fenway enlists Salesforce to fix sales-and-service communication gap

Fenway Park Events sells outings at Fenway -- but without a CRM system, sales and service were working at cross-purposes.
February 23, 2016 23 Feb'16
Salesforce Sales Cloud strategic choice to tackle data silos

Companies are moving to the Salesforce Sales Cloud, in part, because of data integration woes. Here's how two companies stitched disparate systems together with Sales Cloud.

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Customer data integration Get Started

Bring yourself up to speed with our introductory content

5 things to know about Salesforce Customer 360

Salesforce Customer 360 -- a tool that connects customer data stored in multiple silos -- is currently in beta and will be available to all users later this year. Continue Reading
virtual assistant (AI assistant)

A digital assistant is an application program that can understand natural human language and complete electronic tasks for the end user. Continue Reading
Microsoft Dynamics 365

Microsoft Dynamics 365 is a cloud-based business applications platform that combines components of customer relationship management (CRM) and enterprise resource planning (ERP), along with productivity applications and artificial intelligence tools. Continue Reading

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Evaluate Customer data integration Vendors & Products

Weigh the pros and cons of technologies, products and projects you are considering.

What was the purpose of Salesforce's MuleSoft acquisition?

Salesforce completed the acquisition of MuleSoft in May 2018, gaining large customers, such as Coca-Cola and Anheuser-Busch, and adding beneficial technology to its platform. Continue Reading
In the cloud, tools for data integration gain importance

Integration software has become a necessary tool for companies that use cloud-based software. Continue Reading
A buyer's guide to choosing the right CRM product

This buyer's guide examines the key factors that can help simplify your search for the CRM product that best meets your organization's needs and objectives. Continue Reading

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Manage Customer data integration

Learn to apply best practices and optimize your operations.

Add real-time customer experience to your CX strategy

At its recent CX conference, Oracle emphasized how important it will be to provide real-time CX. Users and analysts weigh in on how plausible that actually is. Continue Reading
How Philanthropy Cloud streamlines workplace giving

Perpetual Energy used Salesforce.org's Philanthropy Cloud to create content, track charitable donations and better engage with employees during its annual United Way campaign. Continue Reading
Customer data governance policies: Stop stalking, start selling

Customer data governance policies differ from traditional data governance in several ways. Finding that line between building trust among customers and stalking them is a start. Continue Reading

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Problem Solve Customer data integration Issues

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

Customer experience affected by key touchpoints

Many factors contribute to customer experience. Continue Reading
Customer database management tips for the customer-centric company

Find out what steps to take before establishing customer database management tactics in this expert tip. Learn how to uncover customer needs and wants. Continue Reading
What data integration software is right for us?

Find out about different types of data integration software and data integration vendors in this expert tip. Learn about MDM, EAI, EII, and more. Continue Reading

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