Customer data integration

Marketing, sales, service and e-commerce systems -- combined with personalization from the content management side -- require tight customer data integration for it all to work. Learn how forward-thinking companies make accurate customer data flow through these multiple platforms.

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October 20, 2020 20 Oct'20
Acquia Drupal, Marketing Cloud get feature boosts

Acquia users get Drupal migration tools and marketing automation features built with technology from recent acquisitions as the company expands its digital experience platform.
October 14, 2020 14 Oct'20
SAP customer data platform strategy comes into focus

SAP plans to acquire Emarsys, which has a CDP included in its customer experience data handling toolbox. SAP execs shed light on how it will fit in with the company's own CDP.
October 14, 2020 14 Oct'20
SAP CDP the latest customer data platform on a crowded block

SAP released a customer data platform, following its CX platform competitors Microsoft, Salesforce, Adobe and Oracle. The SAP CDP extends outside of the common marketing use case.
October 12, 2020 12 Oct'20
Twilio's Segment acquisition recasts UCaaS vendor as CX

Twilio, a contact-center-friendly UCaaS vendor, acquires the Segment CDP for $3.2 billion in stock. Together, experts said, they could challenge Microsoft, Salesforce and Oracle.

Bring yourself up to speed with our introductory content

real-time analytics

Real-time analytics is the use of data and related resources for analysis as soon as it enters the system. Continue Reading
Customer data management tools shape personalization, boost CX

In this guide, learn about the many tools, including customer data platforms, that collect and analyze data from disparate sources and provide a single, 360-degree customer view. Continue Reading
How can analytics improve content management?

Analyzing customer data and behavior using tools such as Google Analytics provides content managers with insight into the kind of content that site visitors want. Continue Reading

Weigh the pros and cons of technologies, products and projects you are considering.

Software CDP features don't equate to CDP branding

While many tech companies have software with customer data platform attributes, some vendors, such as Salesforce and Oracle, don't put the CDP label on them. Continue Reading
Compare the top 10 customer data platform software products

CDPs can provide a distinct competitive advantage, but selecting a product can be tricky. Learn about the top platforms on the market, including major features and pros and cons. Continue Reading
Microsoft CDP helps businesses unify customer data

Microsoft Dynamics 365 Customer Insights takes data from disparate sales, service and marketing systems to bring it all into one golden record of the customer. Continue Reading

Learn to apply best practices and optimize your operations.

How to get value from customer insights data

Gathering and acting on customer insights can make the difference between a successful and struggling business. Here's how businesses can use it to their advantage. Continue Reading
Upselling customers adds ROI gold to contact center channels

AI, analytics and customer service technologies can predict behavior and secure brand loyalty, but generating impulse buys adds a new ROI wrinkle to the evolving contact center. Continue Reading
Benefits and best approaches to B2B customer segmentation

With the increasing focus on personalization in B2B marketing, customer segmentation is a more important strategy than ever for organizations that want to know customers better. Continue Reading

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

Customer data governance policies: Stop stalking, start selling

Customer data governance policies differ from traditional data governance in several ways. Finding that line between building trust among customers and stalking them is a start. Continue Reading
Customer experience affected by key touchpoints

Many factors contribute to customer experience. Continue Reading