Customer analytics
Customer analytics help shape customer experience and improvements to sales, marketing and customer service approaches. More importantly, the insights analytics uncover can spot opportunities to upsell and better compete, creating bottom-line growth.
New & Notable
5 Trends that are Changing Sales Cycles
Let’s be honest, selling today has become more complex than some leaders ever imagined. Here’s a breakdown of 5 top trends driving new challenges in sales cycles, and insights on how technology can help sales leaders react to these trends to deliver better customer experiences across the sales lifecycle.
Customer analytics News
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December 23, 2019
23
Dec'19
Customer data platform tools top priority list for big vendors
CDPs, which unify marketing, sales and customer service data in real time, became a huge priority for Salesforce, Microsoft, SAP, Adobe and Oracle in 2019. Read about what's next for 2020.
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December 16, 2019
16
Dec'19
Deloitte launches Adobe Experience Platform accelerator
Deloitte-Adobe global joint strategic partnership for Adobe CDP deployments adds AI tools for Deloitte clients to measure customer experience on standard metrics.
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December 13, 2019
13
Dec'19
Amazon stores struggle to move from the cloud to solid ground
Looking for new kingdoms to conquer, Amazon is aggressively moving into physical retail locations. This time the e-commerce giant may face tougher competition.
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December 11, 2019
11
Dec'19
Acquia acquisition of AgilOne CDP signals CX platform expansion
Acquia's acquisition of AgilOne, a customer data platform specializing in analytics, shows it's serious about competing against CX platforms from Adobe, Oracle and SAP.
Customer analytics Get Started
Bring yourself up to speed with our introductory content
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actionable insights
Actionable insights are conclusions drawn from data that can be turned directly into an action or a response. Continue Reading
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real-time analytics
Real-time analytics is the use of data and related resources for analysis as soon as it enters the system. Continue Reading
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social media influence
Social media influence is a marketing term that describes an individual’s ability to affect other people's thinking in a social online community. Continue Reading
Evaluate Customer analytics Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
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Businesses can achieve 360-degree customer view using AI
AI can be a powerful tool to analyze large amounts of customer data and improve CX. Here are some areas in which AI can be of assistance in your organization. Continue Reading
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How can customer relationship metrics benefit CX?
Companies often look at customer relationship metrics to determine how customers feel about a brand. Here are examples of how to obtain and use information to qualify customer relationships. Continue Reading
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4 customer data collection best practices to follow
Building a good customer data collection strategy can be difficult. These tips explain how to collect data and how to use it to improve customer experience. Continue Reading
Manage Customer analytics
Learn to apply best practices and optimize your operations.
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How to get value from customer insights data
Gathering and acting on customer insights can make the difference between a successful and struggling business. Here's how businesses can use it to their advantage. Continue Reading
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4 voice of the customer methods to improve CX
To improve customer experience, organizations can use mystery shopping programs, social CRM and surveys to gather data from interactions with consumers. Continue Reading
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How Netflix uses emotional analytics to improve CX
Emotional analytics enable businesses to obtain customer feedback without words. Netflix employs this tactic as a means to engage and retain customers. Continue Reading
Problem Solve Customer analytics Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
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Consumer behavior analytics makes the unpredictable predictable
With AI's arsenal of machine learning, deep learning and NLP, consumer analytics can take some of the unpredictability out of predicting buying patterns and up conversion rates. Continue Reading
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Has Salesforce Wave lived up to the hype?
Six months after its launch, Salesforce Wave, or Analytics Cloud, may not be delivering on its high post-Dreamforce expectations. Continue Reading
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Customer personalization brings intelligence to sales and marketing
Generic messages to customers and prospects are losing their effectiveness. Today, tailoring interactions to individuals is crucial to make the sale. Continue Reading