Customer analytics

Customer analytics help shape customer experience and improvements to sales, marketing and customer service approaches. More importantly, the insights analytics uncover can spot opportunities to upsell and better compete, creating bottom-line growth.

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Customer analytics Get Started

Bring yourself up to speed with our introductory content

  • 7 customer segmentation methods to help connect the dots

    Customer segmentation is essential to marketing, enabling businesses to provide the right people with the right products -- and is a move away from bulk appeals. Continue Reading

  • sales forecast

    A sales forecast is a projection of achievable revenue. The terms sales forecast and sales budgets are sometimes used as synonyms, but budgets are projected before the fiscal year begins and forecasts take place once the fiscal year is underway. Continue Reading

  • clickstream analysis (clickstream analytics)

    On a Web site, clickstream analysis is the process of collecting, analyzing and reporting aggregate data about which pages a website visitor visits -- and in what order. The path the visitor takes though a website is called the clickstream. Continue Reading

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Evaluate Customer analytics Vendors & Products

Weigh the pros and cons of technologies, products and projects you are considering.

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Manage Customer analytics

Learn to apply best practices and optimize your operations.

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Problem Solve Customer analytics Issues

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

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