New & Notable
Customer analytics News
June 17, 2019
In the wake of Salesforce's acquisition of Tableau, it remains to be seen whether Tableau users will be pushed to the cloud and how Tableau's pace of innovation might be affected.
June 12, 2019
Nuvi's sentiment analysis engine enables organizations to interpret the true meaning behind text, images and emoji in order to get a more complete understanding of customers' experience.
May 03, 2019
IBM divests itself of marketing automation tools, but they will likely live on as the new parent company combines them with other acquisitions to incubate a new integrated CX stack.
April 24, 2019
While waiting for Salesforce to release a customer data platform and for Adobe to perfect its newly released CDP, RealCDP certification aspires to validate CDPs available today.
Customer analytics Get Started
Bring yourself up to speed with our introductory content
Surveys, social media monitoring and loyalty cards are just some of the ways to collect customer data. Consumer analytics can help businesses analyze that data. Continue Reading
Customer acquisition cost is the fee associated with convincing a consumer to buy your product or service, including research, marketing and advertising costs. Continue Reading
Businesses can harvest customer sentiment from a number of places, including social media, surveys, likes, comment cards, contact centers and word of mouth. Continue Reading
Evaluate Customer analytics Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
Telemarketing might not be dead, but the near-complete saturation of smartphones in the consumer market has landed some death blows to outbound marketing strategies. Continue Reading
In the second taping of The Pipeline podcast, we discuss the customer stories mentioned at the Boston event, the tight security and Salesforce's push of Trailhead. Continue Reading
Microsoft is trying to lead the market in business app development, but is struggling to hold on as Salesforce easily creates user-friendly applications, platforms and processes. Continue Reading
Manage Customer analytics
Learn to apply best practices and optimize your operations.
With AI's arsenal of machine learning, deep learning and NLP, consumer analytics can take some of the unpredictability out of predicting buying patterns and up conversion rates. Continue Reading
This handbook provides insight and advice on how to use analytics to get information on customer sentiment and marketing opportunities from sets of social media data. Continue Reading
With the increasing focus on personalization in B2B marketing, customer segmentation is a more important strategy than ever for organizations that want to know customers better. Continue Reading
Problem Solve Customer analytics Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
Six months after its launch, Salesforce Wave, or Analytics Cloud, may not be delivering on its high post-Dreamforce expectations. Continue Reading
Generic messages to customers and prospects are losing their effectiveness. Today, tailoring interactions to individuals is crucial to make the sale. Continue Reading
B2B marketers are now facilitating a better deal with their customers: In exchange for data, they need to provide customer value. Continue Reading