CRM strategy and implementation

Read the latest news and trends stories about CRM strategy and integration for businesses of all sizes, as well as case studies that help people purchasing this technology make sense of which vendors cater to their company size and vertical.

CRM strategy and implementation News

  • September 23, 2020 23 Sep'20

    Salesforce delivers CDP, DXP and sales meeting tools

    Salesforce drops a customer data platform, new virtual sales meeting tools and makes the case for its own Experience Cloud to give users an Adobe alternate.

  • September 22, 2020 22 Sep'20

    HubSpot CRM gets enterprise makeover

    HubSpot might not yet frighten Salesforce with its competing platform, which now includes enterprise CRM, but the company definitely pushes upmarket with its latest offering.

  • June 30, 2020 30 Jun'20

    Zendesk CRM adds email automation features

    The Zendesk Sell CRM platform adds email automation features for customer engagement as the pandemic cuts off sales rep users' access to in-person customer meetings.

  • May 12, 2020 12 May'20

    Salesforce coronavirus contact tracing platform goes national

    Salesforce gets involved in state and local health authorities' coronavirus contact tracing efforts in New York City, Rhode Island, Massachusetts, California and Louisiana.

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