CRM careers and certifications
Salesforce, Oracle and Microsoft are among the big CRM vendors that offer certifications to help professionals in the field earn credentials that lead to higher pay and better jobs. Read about these certifications as well as other news and trends for career-minded CRM leaders.
New & Notable
Free Guide: Acquia Lift v. Evergage v. Google Optimize
As content personalization platforms become more widely adopted, it’s important to have a clear understanding on how they would potentially add to your marketing team. Inside, explore the catalyst for personalization, 3 things personalized content delivery depends on, and how these 3 featured vendors stack up in 8 categories.
CRM careers and certifications News
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August 15, 2019
15
Aug'19
Salesforce-SNHU partnership helps students earn college credit
A new partnership between Salesforce and Southern New Hampshire University enables students to earn college credit by completing guided learning modules through Trailhead.
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July 24, 2019
24
Jul'19
Customer success strategies stoke CRM engagement
Salesforce and other CRM providers use active customer service to increase customer engagement, solve concerns, train users and -- eventually -- bring in repeat business.
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February 28, 2018
28
Feb'18
Salesforce certification salary data: Admin, dev in demand
The 2018 Mason Frank International Salesforce Salary Survey's bumper sticker: The talent's holding the cards as employers increase bids for their services.
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January 23, 2018
23
Jan'18
Salesforce Trailhead gets social boost for admins, developers
Salesforce might not own LinkedIn, but it's creating a similar online social network of certified professionals via Trailhead, complete with vanity URLs and more detailed profiles.
CRM careers and certifications Get Started
Bring yourself up to speed with our introductory content
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Salesforce learning resources include free and paid options
While Salesforce offers a number of free and paid customer success tools to users, nonusers can also benefit through the use of Trailhead and the Trailblazer Community. Continue Reading
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What is the role and responsibility of a chief experience officer?
The chief experience officer is an increasingly vital member of the C-suite who ensures that an organization's customers have positive interactions with the brand. Continue Reading
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Salesforce Solution Architect
A Salesforce Solution Architect is someone who has been certified for demonstrating the capabilities to build and design solutions across Salesforce platforms. Continue Reading
Evaluate CRM careers and certifications Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
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Salesforce makes push for diversity in technology
Salesforce is maneuvering into industry leadership, making a diverse IT community a priority. Its product development strategy seems to have been crafted with such diversity in mind. Continue Reading
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Why is the Salesforce administrator role so crucial?
Salesforce administrators serve as analysts, trainers and advisers in their roles. Companies can employ one or more Salesforce admins, depending on how the business is organized. Continue Reading
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How do Salesforce Success Cloud and Trailhead differ?
Success Cloud and Trailhead work hand in hand, enabling Salesforce users to make the most out of the platform and overcome obstacles along the journey. Continue Reading
Manage CRM careers and certifications
Learn to apply best practices and optimize your operations.
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Salesforce salary survey details pay among professionals
A new survey of Salesforce professionals, published by Mason Frank International, analyzes Salesforce salary data, employment trends and diversity. Continue Reading
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Salesforce Pardot certification opens doors, boosts salaries
Pardot consultant Stacey Cogswell talks about the opportunities and challenges when obtaining Salesforce certifications. Continue Reading
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Salesforce Marketing Cloud certification helps Aussie make bank
When considering which credentials in the Salesforce universe are the best investments, one marketing consultant makes the case for Salesforce Marketing Cloud certification. Continue Reading
Problem Solve CRM careers and certifications Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
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Surviving an H1-B visa job layoff
Strategies for H1-B workers can do if they have recently lost their employment, or fear the worst is coming, so they can stay in the U.S. Continue Reading
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Making due with your less-than-perfect job
Survive with a mediocre job while keeping an eye out for a better one Continue Reading
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Leveraging recruiters
The dos and don'ts of working with a recruiter Continue Reading