CRM careers and certifications
Salesforce, Oracle and Microsoft are among the big CRM vendors that offer certifications to help professionals in the field earn credentials that lead to higher pay and better jobs. Read about these certifications as well as other news and trends for career-minded CRM leaders.
New & Notable
Report: How Nike, Netflix, and Delta Are Expanding Their CX Strategies
Here’s a recent report from Worldwide Business Research (WBR) that explores how Netflix’s commitment to personalization is impacting customer expectations, Nike is turning data into unrivaled customer experiences, Wendy’s is driving customer experience through digital, and more.
CRM careers and certifications News
-
March 09, 2020
09
Mar'20
Salesforce adds new features to Trailhead Live and Go mobile app
Trailhead Live now features a live chat option and is available on Trailhead Go. While the mobile app fills a need, users still gravitate toward the desktop version.
-
November 18, 2019
18
Nov'19
Salesforce mobile app, Trailhead Go rebuilt for iOS
Salesforce CEO Marc Benioff and Apple CEO Tim Cook take the Dreamforce stage as a rebuilt-for-iOS Salesforce Mobile, new Trailhead Go app and Swift-optimized mobile SDK debut.
-
October 30, 2019
30
Oct'19
Salesforce Trailhead to roll out live training videos
By year's end, Salesforce will unveil a new set of live and on-demand video training classes to give users a new way to earn Trailhead badges and certifications.
-
August 15, 2019
15
Aug'19
Salesforce-SNHU partnership helps students earn college credit
A new partnership between Salesforce and Southern New Hampshire University enables students to earn college credit by completing guided learning modules through Trailhead.
CRM careers and certifications Get Started
Bring yourself up to speed with our introductory content
-
What is the role of a customer success manager?
The customer success manager is an essential CX role that takes a proactive approach to ensuring customer loyalty and retention, balancing out automated CRM functions. Continue Reading
-
Salesforce learning resources include free and paid options
While Salesforce offers a number of free and paid customer success tools to users, nonusers can also benefit through the use of Trailhead and the Trailblazer Community. Continue Reading
-
What is the role and responsibility of a chief experience officer?
The chief experience officer is an increasingly vital member of the C-suite who ensures that an organization's customers have positive interactions with the brand. Continue Reading
Evaluate CRM careers and certifications Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
-
Salesforce salary survey shows increase in Trailhead use
The annual Mason Frank International survey shows the top two Salesforce certifications are administrator and platform app builder. Trailhead use has also increased. Continue Reading
-
Salesforce makes push for diversity in technology
Salesforce is maneuvering into industry leadership, making a diverse IT community a priority. Its product development strategy seems to have been crafted with such diversity in mind. Continue Reading
-
Why is the Salesforce administrator role so crucial?
Salesforce administrators serve as analysts, trainers and advisers in their roles. Companies can employ one or more Salesforce admins, depending on how the business is organized. Continue Reading
Manage CRM careers and certifications
Learn to apply best practices and optimize your operations.
-
Salesforce salary survey details pay among professionals
A new survey of Salesforce professionals, published by Mason Frank International, analyzes Salesforce salary data, employment trends and diversity. Continue Reading
-
Salesforce Pardot certification opens doors, boosts salaries
Pardot consultant Stacey Cogswell talks about the opportunities and challenges when obtaining Salesforce certifications. Continue Reading
-
Salesforce Marketing Cloud certification helps Aussie make bank
When considering which credentials in the Salesforce universe are the best investments, one marketing consultant makes the case for Salesforce Marketing Cloud certification. Continue Reading