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CRM careers and certifications News
September 08, 2021
DAM is an old idea making a big comeback for marketing teams trafficking in online video. Acquia adds the Widen DAM to its digital experience platform.
August 16, 2021
Salesforce EVP and CIO Jo-ann de Pass Olsovsky embraces the pivot to remote work, low-code appdev and the role of alpha tester of upcoming Salesforce products.
June 23, 2020
Salesforce's free training site, Trailhead, got AI features based on its products recommendation engine to guide admins, developers and consultants on personalized paths.
March 09, 2020
Trailhead Live now features a live chat option and is available on Trailhead Go. While the mobile app fills a need, users still gravitate toward the desktop version.
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A number of organizations offer customer experience certifications, including CXPA, Medallia, Forrester and the Customer Service Institute of America. Continue Reading
Coursera, Udemy and LinkedIn are just some of the organizations that offer training classes to stay up to date on industry trends for customer experience professionals. Continue Reading
There are a number of people involved in business content marketing teams. Some of those roles include content managers, content strategists and content creators. Continue Reading
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The Salesforce skills crunch has generated a wave of acquisitions in the partner ecosystem. But M&A isn't the only remedy: Consultants have also boosted training. Continue Reading
The annual Mason Frank International survey shows the top two Salesforce certifications are administrator and platform app builder. Trailhead use has also increased. Continue Reading
Salesforce is maneuvering into industry leadership, making a diverse IT community a priority. Its product development strategy seems to have been crafted with such diversity in mind. Continue Reading
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The customer relationship manager has a challenging and ever-evolving role to play when it comes to optimizing the customer experience. Continue Reading
A new survey of Salesforce professionals, published by Mason Frank International, analyzes Salesforce salary data, employment trends and diversity. Continue Reading
Pardot consultant Stacey Cogswell talks about the opportunities and challenges when obtaining Salesforce certifications. Continue Reading