CRM careers and certifications

Salesforce, Oracle and Microsoft are among the big CRM vendors that offer certifications to help professionals in the field earn credentials that lead to higher pay and better jobs. Read about these certifications as well as other news and trends for career-minded CRM leaders.

September 08, 2021 08 Sep'21
Acquia acquires Widen digital asset management

DAM is an old idea making a big comeback for marketing teams trafficking in online video. Acquia adds the Widen DAM to its digital experience platform.
August 16, 2021 16 Aug'21
Meet the CIO who keeps the Salesforce platform running

Salesforce EVP and CIO Jo-ann de Pass Olsovsky embraces the pivot to remote work, low-code appdev and the role of alpha tester of upcoming Salesforce products.
June 23, 2020 23 Jun'20
Salesforce Trailhead adds Einstein AI for learners

Salesforce's free training site, Trailhead, got AI features based on its products recommendation engine to guide admins, developers and consultants on personalized paths.
March 09, 2020 09 Mar'20
Salesforce adds new features to Trailhead Live and Go mobile app

Trailhead Live now features a live chat option and is available on Trailhead Go. While the mobile app fills a need, users still gravitate toward the desktop version.

Bring yourself up to speed with our introductory content

Top CX certifications for customer experience professionals

A number of organizations offer customer experience certifications, including CXPA, Medallia, Forrester and the Customer Service Institute of America. Continue Reading
Top online customer experience training courses

Coursera, Udemy and LinkedIn are just some of the organizations that offer training classes to stay up to date on industry trends for customer experience professionals. Continue Reading
What roles are essential on a content marketing team?

There are a number of people involved in business content marketing teams. Some of those roles include content managers, content strategists and content creators. Continue Reading

Weigh the pros and cons of technologies, products and projects you are considering.

Salesforce partner demand soars, M&A follows

The Salesforce skills crunch has generated a wave of acquisitions in the partner ecosystem. But M&A isn't the only remedy: Consultants have also boosted training. Continue Reading
Salesforce salary survey shows increase in Trailhead use

The annual Mason Frank International survey shows the top two Salesforce certifications are administrator and platform app builder. Trailhead use has also increased. Continue Reading
Salesforce makes push for diversity in technology

Salesforce is maneuvering into industry leadership, making a diverse IT community a priority. Its product development strategy seems to have been crafted with such diversity in mind. Continue Reading

Learn to apply best practices and optimize your operations.

The role and responsibilities of a customer relationship manager

The customer relationship manager has a challenging and ever-evolving role to play when it comes to optimizing the customer experience. Continue Reading
Salesforce salary survey details pay among professionals

A new survey of Salesforce professionals, published by Mason Frank International, analyzes Salesforce salary data, employment trends and diversity. Continue Reading
Salesforce Pardot certification opens doors, boosts salaries

Pardot consultant Stacey Cogswell talks about the opportunities and challenges when obtaining Salesforce certifications. Continue Reading