CRM careers and certifications

Salesforce, Oracle and Microsoft are among the big CRM vendors that offer certifications to help professionals in the field earn credentials that lead to higher pay and better jobs. Read about these certifications as well as other news and trends for career-minded CRM leaders.

June 23, 2020 23 Jun'20
Salesforce Trailhead adds Einstein AI for learners

Salesforce's free training site, Trailhead, got AI features based on its products recommendation engine to guide admins, developers and consultants on personalized paths.
March 09, 2020 09 Mar'20
Salesforce adds new features to Trailhead Live and Go mobile app

Trailhead Live now features a live chat option and is available on Trailhead Go. While the mobile app fills a need, users still gravitate toward the desktop version.
November 18, 2019 18 Nov'19
Salesforce mobile app, Trailhead Go rebuilt for iOS

Salesforce CEO Marc Benioff and Apple CEO Tim Cook take the Dreamforce stage as a rebuilt-for-iOS Salesforce Mobile, new Trailhead Go app and Swift-optimized mobile SDK debut.
October 30, 2019 30 Oct'19
Salesforce Trailhead to roll out live training videos

By year's end, Salesforce will unveil a new set of live and on-demand video training classes to give users a new way to earn Trailhead badges and certifications.

Bring yourself up to speed with our introductory content

What roles are essential on a content marketing team?

There are a number of people involved in business content marketing teams. Some of those roles include content managers, content strategists and content creators. Continue Reading
Salesforce Trailhead

Trailhead is a series of online tutorials that coach beginner and intermediate developers who need to learn how to code for the Salesforce platform. Continue Reading
What is the role of a customer success manager?

The customer success manager is an essential CX role that takes a proactive approach to ensuring customer loyalty and retention, balancing out automated CRM functions. Continue Reading

Weigh the pros and cons of technologies, products and projects you are considering.

Salesforce salary survey shows increase in Trailhead use

The annual Mason Frank International survey shows the top two Salesforce certifications are administrator and platform app builder. Trailhead use has also increased. Continue Reading
Salesforce makes push for diversity in technology

Salesforce is maneuvering into industry leadership, making a diverse IT community a priority. Its product development strategy seems to have been crafted with such diversity in mind. Continue Reading
Why is the Salesforce administrator role so crucial?

Salesforce administrators serve as analysts, trainers and advisers in their roles. Companies can employ one or more Salesforce admins, depending on how the business is organized. Continue Reading

Learn to apply best practices and optimize your operations.

The role and responsibilities of a customer relationship manager

The customer relationship manager has a challenging and ever-evolving role to play when it comes to optimizing the customer experience. Continue Reading
Salesforce salary survey details pay among professionals

A new survey of Salesforce professionals, published by Mason Frank International, analyzes Salesforce salary data, employment trends and diversity. Continue Reading
Salesforce Pardot certification opens doors, boosts salaries

Pardot consultant Stacey Cogswell talks about the opportunities and challenges when obtaining Salesforce certifications. Continue Reading