CRM careers and certifications

Salesforce, Oracle and Microsoft are among the big CRM vendors that offer certifications to help professionals in the field earn credentials that lead to higher pay and better jobs. Read about these certifications as well as other news and trends for career-minded CRM leaders.

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CRM careers and certifications News

March 09, 2020 09 Mar'20
Salesforce adds new features to Trailhead Live and Go mobile app

Trailhead Live now features a live chat option and is available on Trailhead Go. While the mobile app fills a need, users still gravitate toward the desktop version.
November 18, 2019 18 Nov'19
Salesforce mobile app, Trailhead Go rebuilt for iOS

Salesforce CEO Marc Benioff and Apple CEO Tim Cook take the Dreamforce stage as a rebuilt-for-iOS Salesforce Mobile, new Trailhead Go app and Swift-optimized mobile SDK debut.
October 30, 2019 30 Oct'19
Salesforce Trailhead to roll out live training videos

By year's end, Salesforce will unveil a new set of live and on-demand video training classes to give users a new way to earn Trailhead badges and certifications.
August 15, 2019 15 Aug'19
Salesforce-SNHU partnership helps students earn college credit

A new partnership between Salesforce and Southern New Hampshire University enables students to earn college credit by completing guided learning modules through Trailhead.

CRM careers and certifications Get Started

Bring yourself up to speed with our introductory content

What is the role of a customer success manager?

The customer success manager is an essential CX role that takes a proactive approach to ensuring customer loyalty and retention, balancing out automated CRM functions. Continue Reading
Salesforce learning resources include free and paid options

While Salesforce offers a number of free and paid customer success tools to users, nonusers can also benefit through the use of Trailhead and the Trailblazer Community. Continue Reading
What is the role and responsibility of a chief experience officer?

The chief experience officer is an increasingly vital member of the C-suite who ensures that an organization's customers have positive interactions with the brand. Continue Reading

Evaluate CRM careers and certifications Vendors & Products

Weigh the pros and cons of technologies, products and projects you are considering.

Salesforce salary survey shows increase in Trailhead use

The annual Mason Frank International survey shows the top two Salesforce certifications are administrator and platform app builder. Trailhead use has also increased. Continue Reading
Salesforce makes push for diversity in technology

Salesforce is maneuvering into industry leadership, making a diverse IT community a priority. Its product development strategy seems to have been crafted with such diversity in mind. Continue Reading
Why is the Salesforce administrator role so crucial?

Salesforce administrators serve as analysts, trainers and advisers in their roles. Companies can employ one or more Salesforce admins, depending on how the business is organized. Continue Reading

Manage CRM careers and certifications

Learn to apply best practices and optimize your operations.

Salesforce salary survey details pay among professionals

A new survey of Salesforce professionals, published by Mason Frank International, analyzes Salesforce salary data, employment trends and diversity. Continue Reading
Salesforce Pardot certification opens doors, boosts salaries

Pardot consultant Stacey Cogswell talks about the opportunities and challenges when obtaining Salesforce certifications. Continue Reading
Salesforce Marketing Cloud certification helps Aussie make bank

When considering which credentials in the Salesforce universe are the best investments, one marketing consultant makes the case for Salesforce Marketing Cloud certification. Continue Reading

Problem Solve CRM careers and certifications Issues

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

Surviving an H1-B visa job layoff

Strategies for H1-B workers can do if they have recently lost their employment, or fear the worst is coming, so they can stay in the U.S. Continue Reading
SAN helps write a lifesaving prescription

Minutes separate life and death at the CTRC in San Antonio. When a server went down, they had to make a drastic change. Continue Reading
XML an increasingly valuable skill, analysts say

XML an increasingly valuable skill, analysts say Continue Reading