New & Notable
AI marketing News
May 08, 2019
Adaptive Web, an AI marketing software tool by Act-On, makes real-time content suggestions to increase user web engagement without the direct aid of a marketer.
May 03, 2019
IBM divests itself of marketing automation tools, but they will likely live on as the new parent company combines them with other acquisitions to incubate a new integrated CX stack.
April 15, 2019
Sales forecasting vendors such as Clari extend reach into enterprise marketing, leveling the data and, with AI, solving an old problem: conflicting numbers on quarterly forecasts.
March 27, 2019
Marketo VP Matt Zilli discusses what's next for the marketing automation platform, especially in regard to what devoted Marketo customers who use Salesforce CRM can expect.
AI marketing Get Started
Bring yourself up to speed with our introductory content
SaaS consultancy Lunar goes over the dos and don'ts for choosing a CRM system, whether you're licensing one for the first time or migrating to a new system. Continue Reading
Evaluate AI marketing Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
The artificial intelligence platform Einstein can help organizations mine data for leads and direct targeted marketing at customers. But there are some things it can't do yet. Continue Reading
Manage AI marketing
Learn to apply best practices and optimize your operations.
Judith Kincaid knows a thing or two about implementing CRM. The former director of customer relationship management at Hewlett-Packard Co. is now a CRM consultant and author. Her new book, Customer Relationship Management: Getting It Right, ... Continue Reading
Simple, correct relationships in the model are best for the user experience. Continue Reading
Problem Solve AI marketing Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
Azumi Mobile, a smartphone manufacturer, takes advantage of software from DeviceBits to merge AI, machine learning and predictive analytics to overhaul its customer experience journey. Continue Reading