New & Notable
AI marketing News
August 03, 2020
Adobe adds Predictive Audiences to Marketo Engage. The personalization tool is geared for users who manage marketing messaging to live and online event attendees.
July 16, 2020
Salesforce adds Einstein AI, as well as personalization and data visualization features from its acquisitions of Evergage, Datorama and Tableau, to Marketing Cloud.
May 20, 2020
Revenue operations purports to orchestrate the technologies governing marketing and sales and measure their effectiveness. During the pandemic, the strategy is put to the test.
May 19, 2020
Pegasystems has embedded a new tool to combat AI bias in its Pega Customer Decision Hub. The tool can alert users to potential biases before they deploy system changes.
AI marketing Get Started
Bring yourself up to speed with our introductory content
Surveys, social media monitoring and loyalty cards are just some of the ways to collect customer data. Consumer analytics can help businesses analyze that data. Continue Reading
AI is beneficial in many marketing automation processes. Organizations use the technology in chatbots, personalization, voice and visual search, frequency optimization and more. Continue Reading
SaaS consultancy Lunar goes over the dos and don'ts for choosing a CRM system, whether you're licensing one for the first time or migrating to a new system. Continue Reading
Evaluate AI marketing Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
Using AI to personalize marketing strategies can be a business's golden ticket to improved customer experience. As a result, hyper-personalized marketing is essential. Continue Reading
CRM vendors are working to bring AI utility to their products in diverse ways. Learn about the similarities and differences between AI functionality in the major CRM platforms. Continue Reading
AI in retail adoption has been relatively slow, but it's starting to pick up as retailers see the benefits of AI technologies and the realities of e-commerce competition. Continue Reading
Manage AI marketing
Learn to apply best practices and optimize your operations.
Consumers are no longer engaged with content alone -- companies need to create a robust digital marketing strategy personalized to each consumer. Machine learning is here to help. Continue Reading
With AI's arsenal of machine learning, deep learning and NLP, consumer analytics can take some of the unpredictability out of predicting buying patterns and up conversion rates. Continue Reading
Problem Solve AI marketing Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
Azumi Mobile, a smartphone manufacturer, takes advantage of software from DeviceBits to merge AI, machine learning and predictive analytics to overhaul its customer experience journey. Continue Reading