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AI marketing News
September 06, 2019
HubSpot introduces new features to marketing automation and CRM platform, and revamps its apps marketplace in hopes of driving revenue from newfound free-CRM customers.
August 09, 2019
Microsoft expands its advertising platform to vendor marketing with the PromoteIQ acquisition.
June 17, 2019
Heat's AI-based advertising platform uses algorithms to gather and analyze customer data and then predict social trends up to 72 hours before they peak, according to the vendor.
June 05, 2019
RedPoint's Digital Acquisition Platform attempts to stop ads from chasing you around the internet after a purchase by mashing up CDP functionality with third-party DMP data.
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The artificial intelligence platform Einstein can help organizations mine data for leads and direct targeted marketing at customers. But there are some things it can't do yet. Continue Reading
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With AI's arsenal of machine learning, deep learning and NLP, consumer analytics can take some of the unpredictability out of predicting buying patterns and up conversion rates. Continue Reading
Judith Kincaid knows a thing or two about implementing CRM. The former director of customer relationship management at Hewlett-Packard Co. is now a CRM consultant and author. Her new book, Customer Relationship Management: Getting It Right, ... Continue Reading
Simple, correct relationships in the model are best for the user experience. Continue Reading
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Azumi Mobile, a smartphone manufacturer, takes advantage of software from DeviceBits to merge AI, machine learning and predictive analytics to overhaul its customer experience journey. Continue Reading