New & Notable
AI marketing News
January 10, 2022
Marketers can now tap IBM's Weather Company data feed at the AWS Data Exchange. The question is, will they know how to use it proactively to execute timely campaigns?
December 02, 2021
AWS and Pegasystems add AI tools to their cloud offerings that enable deeper personalization and journey orchestration for marketers and e-commerce sellers.
October 05, 2021
The veteran email marketing vendor's new tool, the result of its purchase of martech vendor Inspector 6, is aimed at boosting small businesses' email campaigns with AI.
September 20, 2021
Oracle has announced plans to release Fusion Marketing in 2022. The middleware app will more deeply integrate customer data to marketing initiatives and CRM.
AI marketing Get Started
Bring yourself up to speed with our introductory content
Surveys, social media monitoring and loyalty cards are just some of the ways to collect customer data. Consumer analytics can help businesses analyze that data. Continue Reading
AI is beneficial in many marketing automation processes. Organizations use the technology in chatbots, personalization, voice and visual search, frequency optimization and more. Continue Reading
SaaS consultancy Lunar goes over the dos and don'ts for choosing a CRM system, whether you're licensing one for the first time or migrating to a new system. Continue Reading
Evaluate AI marketing Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
Using AI to personalize marketing strategies can be a business's golden ticket to improved customer experience. As a result, hyper-personalized marketing is essential. Continue Reading
CRM vendors are working to bring AI utility to their products in diverse ways. Learn about the similarities and differences between AI functionality in the major CRM platforms. Continue Reading
AI in retail adoption has been relatively slow, but it's starting to pick up as retailers see the benefits of AI technologies and the realities of e-commerce competition. Continue Reading
Manage AI marketing
Learn to apply best practices and optimize your operations.
Consumers are no longer engaged with content alone -- companies need to create a robust digital marketing strategy personalized to each consumer. Machine learning is here to help. Continue Reading
With AI's arsenal of machine learning, deep learning and NLP, consumer analytics can take some of the unpredictability out of predicting buying patterns and up conversion rates. Continue Reading
Problem Solve AI marketing Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
Azumi Mobile, a smartphone manufacturer, takes advantage of software from DeviceBits to merge AI, machine learning and predictive analytics to overhaul its customer experience journey. Continue Reading