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AI marketing News
May 20, 2020
Revenue operations purports to orchestrate the technologies governing marketing and sales and measure their effectiveness. During the pandemic, the strategy is put to the test.
May 19, 2020
Pegasystems has embedded a new tool to combat AI bias in its Pega Customer Decision Hub. The tool can alert users to potential biases before they deploy system changes.
April 30, 2020
Digital events can't replace live conference experiences, but organizers who quickly shifted to virtual event platforms report surprising benefits and expect to use them long-term.
April 24, 2020
The COVID-19 economy has hit marketing jobs hard. As spending for advertising and martech stall, layoffs mount and still-employed marketers fear the worst.
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Azumi Mobile, a smartphone manufacturer, takes advantage of software from DeviceBits to merge AI, machine learning and predictive analytics to overhaul its customer experience journey. Continue Reading