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AI marketing News
November 14, 2019
Acquia's new venture backing and customer experience cloud apps precipitate a need for easier integrations and setup for future releases, customers and partners said.
November 13, 2019
Acquia and Drupal founder Dries Buytaert discusses his company's move into marketing automation, CDPs and what's next after Vista Equity Partners' billion-dollar investment in Acquia.
November 07, 2019
With Microsoft, Oracle and Adobe releasing customer data platforms, to be followed by Salesforce and SAP, small CDPs defend their turf with more features, better service and pricing
September 06, 2019
HubSpot introduces new features to marketing automation and CRM platform, and revamps its apps marketplace in hopes of driving revenue from newfound free-CRM customers.
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AI in retail adoption has been relatively slow, but it's starting to pick up as retailers see the benefits of AI technologies and the realities of e-commerce competition. Continue Reading
Shawn Reynolds, the former architect of SAP's Leonardo AI brand, moves to SAP-Salesforce integrator Enosix. He discusses marketing strategy in this age of overwhelming martech choices. Continue Reading
The artificial intelligence platform Einstein can help organizations mine data for leads and direct targeted marketing at customers. But there are some things it can't do yet. Continue Reading
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With AI's arsenal of machine learning, deep learning and NLP, consumer analytics can take some of the unpredictability out of predicting buying patterns and up conversion rates. Continue Reading
Judith Kincaid knows a thing or two about implementing CRM. The former director of customer relationship management at Hewlett-Packard Co. is now a CRM consultant and author. Her new book, Customer Relationship Management: Getting It Right, ... Continue Reading
Simple, correct relationships in the model are best for the user experience. Continue Reading
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Azumi Mobile, a smartphone manufacturer, takes advantage of software from DeviceBits to merge AI, machine learning and predictive analytics to overhaul its customer experience journey. Continue Reading