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Enterprise CRM software vendors quiz answers

Looking for a cheat sheet to's Enterprise CRM software vendors quiz? Read answers and get detailed information on the latest CRM vendor news and product releases.

1) The correct answer is A.
Oracle released new versions of its Siebel Communications Billing Manager and Billing Analytics applications in January 2007, based on technology Siebel acquired with the purchase of Edocs two years ago. Oracle acquired Siebel in late 2005.

Learn more in this news story: Oracle beefs up self-service.

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2) The correct answer is A.
As CNET reported on January 10, 2007, with current SAP CEO Henning Kagermann's contract set to expire, rumors are flying whether he will stay on and, if not, who will replace him, Apotheker or Agassi.

Learn more in this news story: SAP's next CEO up for debate.

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3) The correct answer is A.
Oracle is committed to Siebel OnDemand, according to Rob Reid, group vice president for CRM On Demand. However, the the first order of business was transitioning the Siebel application from the data centers of IBM, an Oracle competitor, to Oracle's grid technology. Larry Ellison, Oracle's CEO, has long been a proponent of on-demand computing.

"What Larry really wanted us to do was get over on Oracle," Reid said. "He didn't want to push the solution until we are on the new technology."

In fact, Oracle issued release 12 of Siebel OnDemand in the late summer but didn't publicize it because it was still making the data center move, Reid said. The new data center is now up and running in Austin, and new customers will have their data stored there. Existing customers are still in the old Siebel centers and will begin transitioning to the Austin center next month.

Learn more in this news story: Whatever happened to Siebel's OnDemand CRM?.

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4) The correct answer is C.
In December 2006, SugarCRM announced that it has reached 1,000 paying customers. The Cupertino, Calif.-based company offers a free open source CRM application as well as a commercial offering in SugarCRM Professional, which includes support and added functionality. In addition to its 1,000 commercial customers, the free, open source application has been downloaded more than a million times, according to the company.

Amongst those customers, SugarCRM counts such companies as First Federal Bank, Honeywell and Starbucks, which uses the application to manage relationships with employee candidates.

Learn more in this news story: Open source CRM hits milestone, still trails SaaS.

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5) The correct answer is D. extended its transformation from CRM vendor to platform provider in October 2006 with Apex, an on-demand programming language. The company offers more than 430 applications from 230 partners on the AppExchange, its online directory of applications. All of the applications are based on's Apex programming platform. In December 2006 the company announced AppStore, a new online marketing and billing service for more than 27,000 companies that develop on-demand applications. According to some experts, is expected to have a big year in 2007 following these announcements.

"Look to [in 2007], and don't be surprised if the AppExchange has a busy year too," said Denis Pombriant, founder and managing principal of Beagle Research Group.

Learn more in this news story: opens on-demand shop.

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6) The correct answer is A.
According to Gartner's Magic Quadrant for salesforce automation (SFA) released in June 2006, Siebel, now a part of Redwood City, Calif.-based Oracle Corp., is the sole vendor in the leader position.

According to Rob Desisto, analyst with Gartner and author of the report, it is largely Siebel's history in the market that made it the leader. Siebel's comprehensive footprint, experience across multiple industries, and integration with disparate systems brought it to the top. Despite the fact that the company had difficulty with execution (which ultimately led to its being bought by Oracle), it still had the largest number of SFA users.

Learn more in this news story: Gartner: Siebel still No. 1 in SFA.

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7) The correct answer is A.
In March 2006, spoke with Elana Anderson, vice president and research director of the marketing strategy and technology group at Forrester and author of a report on enterprise marketing applications. The report found that software vendors have been unable to provide one integrated application suite to help marketers do their jobs. But there are still quality products in segments of the market. Siebel Systems Inc. (recently acquired by Oracle Corp.) had the broadest offering and surfaced as the leader in business-to-business marketing, according to the report.

"There are pockets of excellence, but we really don't have a vendor that has all of it," Anderson said.

Learn more in this news story: Marketing suites miss the mark.

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8) The correct answer is B.
According to Brad Wilson, general manager of Microsoft Dynamics CRM, Microsoft CRM grew about 100% over the past fiscal year [as of July 2006] and added more than 50,000 users in the last quarter, bringing its total to more than 250,000. Following that success, Microsoft announced that they will offer on-demand CRM in 2007. The CRM application will be available in the second quarter of 2007 as part of Live Service, Microsoft's initiative to host applications and deliver them via the Internet.

Learn more in this news story: Microsoft to go Live with on-demand CRM.

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9) The correct answer is A.
The notion of a hybrid approach isn't new to CRM. Siebel Systems coined the term when it first ventured into the on-demand CRM market in 2003.

In May 2006, SAP trumpeted the benefits of a hybrid approach to CRM deployment with its forthcoming release of SAP CRM 2006s. As Siebel did in 2003, vendors like SAP now stand at odds with many of the on-demand CRM vendors that forged the way with Software as a Service (SaaS) and remain committed to "pure" on-demand.

Learn more in this news story: SAP marries CRM on-premise to CRM on-demand.

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10) The correct answer is C.
With the release of SAP Sales On-demand in February 2006, SAP sought to counter slow CRM adoption rates within its own customer base by giving customers a faster way to get up and running.

SAP wants to siphon off the customers that are lured to hosted CRM competitors because of intuitive interfaces and easy set ups, said Joshua Greenbaum, principal consultant at Berkeley, Calif.-based Enterprise Applications Consulting. Many of SAP's largest customers are taking a hybrid approach to CRM, allowing small divisions to choose their own CRM provider, Greenbaum said.

"Many customers don't want to have to go through a painful migration of their key customer environment," he said. "If they are SAP on-demand customers today, they can then move to the on premise part without a painful migration."

Learn more in this news story: SAP acknowledges barrier to mySAP CRM implementations.

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