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9. Permission-based email that decreases spam
Opt-in email reduces the amount of spam by sending messages to recipients who have already signed up, says this SearchCRM.com quiz answer.
Opt-in email is a Web marketing term for email that recipients have previously requested by signing up at a Web site or special ad banner. Typically, Web users are invited to sign up for promotional information about one or more categories of products or services. Those who sign up have thus "opted in"...
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