5. Mobile applications for handheld devices

5. Mobile applications for handheld devices
Which CRM vendor is offering mobile applications specifically designed for PalmOne, BlackBerry, and other handheld devices?

a) Oracle
b) SAP
c) Microsoft
d) Nearly all vendors

ANSWER: D

Early mobile CRM applications were geared toward delivering as much functionality as possible on the limited screen size and bandwidth of mobile devices, with mixed results. Today, nearly every CRM vendor is offering mobile applications specifically designed for PalmOne, BlackBerry, and other handheld devices, according to a Peppers & Rogers report on SearchCRM.com.

Some experts say that companies should be doing more than simply giving their mobile staff access to customer data, they should be providing them with tools to gather intelligence from that information.

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