Opinion

Opinion

• IT security measures obstruct operational efficiency

  While companies go to great lengths to enlist IT security measures, the reality is they block business productivity.  Continue Reading

• LBS technology still in trial phase for most companies

  Companies are trying out location-based services as a way to enhance customer experience. But the technology has a long way to go to realize its full promise.  Continue Reading

• Communication essential to sales and marketing alignment

  A lack of communication between sales and marketing teams can derail internal processes. Here's how to ensure collaboration between the two factions.  Continue Reading

• Using data analytics effectively demands that 'human element'

  For companies to use data analytics effectively, they need to enlist human curiosity to ask the right questions of the data.  Continue Reading

• The secret to selling more? Sales intelligence

  Sales teams have a basic but ever-challenging task: Sell stuff and make money for the company. But they can't do that without proper insight into the business.  Continue Reading

• IT outsourcing doesn't provide clear cost savings

  While companies often rely on IT outsourcing to reduce costs, there are better reasons to farm out IT management.  Continue Reading

• IT change management needs to spell out ROI for users

  CRM projects will fail from the outset if your change management strategy doesn't center on what's in it for users.  Continue Reading

• IT hiring strategy: Groom talent within or hire from outside?

  If you're wondering, 'Should I groom IT talent from within or hire from the outside?' both paths offer risks and rewards.  Continue Reading

• With M&A activity, IT must get involved

  When M&A activity strikes, IT is invariably affected. Mergers and acquisitions require IT departments to jump into the fray -- and test their mettle.  Continue Reading

• Why buy Microsoft?

  Lots of criticism is leveled against the vendor. It doesn’t lead; its software is costly. But there are good reasons to do things the Windows way.  Continue Reading

• Don’t take managing customer data lightly

  Businesses today collect and store lots of contact data. But maintaining that information can mean the difference of knowing customers -- and no customers at all.  Continue Reading

• On becoming a CIO -- by a CIO

  Becoming a CIO requires technologists to take on high-profile projects and speak in business terms. A CIO outlines five rules for climbing the IT ladder.  Continue Reading

• Why your software selection process needs an adjustment

  Companies' software selection processes often focus too much on features and functions and not enough on future enhancement and integration.  Continue Reading

• Making decisions about contact center architecture

  Companies need to figure out how to capitalize on multiple communication channels in order to create seamless customer interactions.  Continue Reading

• Oracle buys Salesforce.com: Headline of the near future?

  Several factors have some people thinking that Oracle might acquire Salesforce.com, perhaps within the next year. Here's why it makes sense.  Continue Reading