Opinion

Opinion

SAP CRM

• The trouble with predictive analytics tools

  Predictive analytics tools have been hailed as the latest cure-all for business woes. But they don't make cappuccinos, and they don't tell you how to make business decisions.  Continue Reading

• SAP introduces HANA-driven CRM deployment

  SAP has tied its HANA in-memory database to its CRM software. Analyst Denis Pombriant hoped the offering would focus more on connections and less on speed.  Continue Reading

• Mobile, social, analytics offer promise but demand new metrics

  Columnist Denis Pombriant is excited about the potential of social media, mobile technology and analytics used together, but he’s hoping for some new ways to measure them.  Continue Reading