Opinion

Opinion

CRM strategy and implementation

• Our rebrand: Customer experience strategy, platforms, best practices

  Customer experience strategy blurs lines between sales and marketing automation, customer service and e-commerce as they come together on next-generation customer experience platforms.  Continue Reading

• IT hiring strategy: Groom talent within or hire from outside?

  If you're wondering, 'Should I groom IT talent from within or hire from the outside?' both paths offer risks and rewards.  Continue Reading

• Why buy Microsoft?

  Lots of criticism is leveled against the vendor. It doesn’t lead; its software is costly. But there are good reasons to do things the Windows way.  Continue Reading

• Sage CRM software is the only game as company sells two businesses

  By selling ACT and SalesLogix, Sage Software stops pretending what it wasn't and can now focus on CRM, according to analyst Denis Pombriant.  Continue Reading