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Partnerships part of Siebel's European User Week

In addition to the release of Siebel 7.7, the company also announced two data warehousing partnerships and the European availability of OnDemand.

At its User Week conference in Cannes, France, Siebel Systems Inc. announced two partnerships aimed at managing customer databases, and said its hosted application is now available in Europe.

The first partnership, with Teradata of Dayton, Ohio, better integrates the San Mateo, Calif., company's analytics software with the Teradata Warehouse.

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Siebel's portfolio of more than 150 analytics applications will now be optimized to interact with the Teradata data warehousing platform. With the huge amount of CRM data, organizations need the ability to make quick decisions based on readily available information, said Larry Barbetta, group vice president and general manager of Siebel's analytics division. For example, he said the partnership could help companies effectively cross-sell and up-sell in the contact center.

The integrated products are immediately available to current customers of both companies and will be generally available in the third quarter of this year.

Siebel has also partnered with Princeton, N.J.-based Princeton Softech to provide data archiving to customers. The data archiving will allow users to store information that is not needed on a daily basis, such as marketing data. The goal is to improve the performance of sales automation and marketing applications, while letting users still access the data when needed.

"CRM is all about data," said Jim Lee, vice president of product marketing for Princeton Softech. "It's all about knowing the customers. The more you understand them the more data you have."

Closer integration between the archiving offering and Siebel's CRM software is in the works, the companies said.

Additionally, Siebel announced that Siebel CRM OnDemand, its hosted application released in the United States at the end of last year, is now available in Europe. It had only been available in the U.K. OnDemand now includes support for U.K. English, French, Spanish, Italian and German. It also provides multilingual, multicurrency and regional settings support, which enables companies to deploy in multiple languages while maintaining one repository of customer data.

The big news at the show, however, was the release of the latest version of its flagship software, Siebel 7.7.

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