Business intelligence specialist SAS Institute, Cary, N.C., has acquired Marketmax, a Wakefield, Mass.-based advanced retail planning and merchandise intelligence software maker.
SAS will integrate its customer insight, analytics, forecasting, and optimization applications with Marketmax technologies. As a result, the companies said retailers would be able to link merchandise planning and processes to customer insight-based demand forecasts, for improvements in inventory productivity.
Current Marketmax customers include The Home Depot, Lowe's and Marks & Spencer plc. They use Marketmax software to plan and tailor merchandise assortments and optimize in-store visual merchandising and inventory.
SAS, which recently released vertical flavors of its software for the financial services and life sciences industries, is planning a retail-specific version.
Marketmax is the sixth acquisition by SAS since 2000. SAS will establish a Marketmax division and said it intends to keep the Marketmax brand.
Terms of the deal were not released.