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Brief: SAS acquires retail software firm

The business intelligence giant has bought out Marketmax, an advanced retail planning and merchandise intelligence software firm.

Business intelligence specialist SAS Institute, Cary, N.C., has acquired Marketmax, a Wakefield, Mass.-based advanced retail planning and merchandise intelligence software maker.

SAS will integrate its customer insight, analytics, forecasting, and optimization applications with Marketmax technologies. As a result, the companies said retailers would be able to link merchandise planning and processes to customer insight-based demand forecasts, for improvements in inventory productivity.

Current Marketmax customers include The Home Depot, Lowe's and Marks & Spencer plc. They use Marketmax software to plan and tailor merchandise assortments and optimize in-store visual merchandising and inventory.

SAS, which recently released vertical flavors of its software for the financial services and life sciences industries, is planning a retail-specific version.

Marketmax is the sixth acquisition by SAS since 2000. SAS will establish a Marketmax division and said it intends to keep the Marketmax brand.

Terms of the deal were not released.

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