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Salesforce.com adds language support, new customers

Salesforce.com software is now supporting several European languages and can be found in at least two new organizations.

Judging by the sheer number of contract wins and partnerships it has recently established, online CRM vendor Salesforce.com may be meeting some of the optimistic goals proposed by its outspoken chief executive Marc Benioff.

While the firm may not yet be fully engaged in the CEO's campaign to "put an end to software," San Francisco-based Salesforce has consistently unveiled new customers, partners and international versions of its software, over the course of 2002.

Salesforce is setting its sights on the European market with added product support for French, Italian and Spanish language users. The company reported its online CRM offering is now available in eight different languages with products aimed at the Korean and Chinese markets to arrive by year's end.

On the contract side, Salesforce has added a number of new customers. After winning business from companies including consultant Japan PricewaterhouseCoopers and soy sauce vendor Kikkoman Corp., the company is currently trumpeting wins with international customer service specialist Sitel Corp., Baltimore, and electronic trading technology provider Javelin Technologies Inc., New York. Sitel will reportedly standardize its global sales operations on Salesforce.com technology while Javelin has opted to utilize Salesforce.com Enterprise Edition to broaden the scope of its CRM operations.

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