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Quick Takes: SAS inks customer deals

SAS inks new business intelligence customers; Pivotal's CRM study reinforces its message; Talisma lands a consulting partner; gains an enterprise foothold in Asia; ATG shuffles its executive team.

SAS lands Travelocity, Provident Bank

Research Triangle, N.C.-based analytics software maker SAS Institute recently landed several new customers, including online travel site, Orlando, Fla., and Provident Bank, Cincinnati. Both companies said they're using SAS' analytical software to aggregate and analyze customer data from multiple sources to augment marketing opportunities. Travelocity said it has already improved its marketing efficiency by 300% using the applications.


Pivotal publishes CRM study

Vancouver, British Columbia-based Pivotal Corp. has published the results of a research project it conducted around CRM buying patterns. The study indicated that 80% of the mid-sized companies Pivotal polled find enterprise CRM software too expensive, time-consuming and difficult to implement. Among the patterns the survey detected are that companies are scrutinizing their CRM purchases, demanding pilots and requiring up-front proof that CRM will positively impact their businesses.


Talisma and Fujitsu Consulting partner

Seattle-based CRM software vendor Talisma Corp. announced an alliance with Fujitsu Consulting. Under the deal, Fujitsu Consulting will provide consulting, implementation and integration services to customers of Talisma's channel-oriented CRM applications.


Fujitsu Consulting gains a footing in Japan

Electronic CRM software maker, San Francisco, has launched its Enterprise Edition for the Japanese marketplace. Among the Japanese customers the company has already lined up are Kikkoman, a soy sauce vendor, Suntory Foods, a beverage distributor, and consumer electronics manufacturer Panasonic. In addition, said it signed distribution agreements with NEC Corp., Hitachi Ltd., Toshiba Corp. and Canon Sales.

ATG re-aligns management team

Cambridge, Mass.-based electronic CRM applications vendor ATG Inc. reported it has shifted its management team in part as a response to the departure at the end of April of its senior vice president of software development, Bill Wittenberg. Under the plan, Fumi Matsumoto becomes vice president of technology and Ken Volpe assumes the role of vice president of product planning and strategy.


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