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Quick Takes: Deals, upgrades -- and a game!

Revenio lands Boise Cascade; Entigo rolls out its new warranty system; Ernex Marketing adds a new tool to its arsenal and Roundarch starts playing games.

Revenio signs up Boise Cascade

Office and technology products distributor Boise Cascade, Itasca, Ill., has inked a new deal with marketing applications vendor Revenio Inc., Burlington, Mass. According to the two firms, Boise will use Revenio's Dialog application to deploy a series of automated marketing programs designed to upgrade customer service, lower costs and automate follow-up on sales opportunities. Boise reported it will also use the platform to alert its salespeople to customer activity.


Entigo releases warranty management version 3.0

Vienna, Va.-based Entigo Corp. unveiled version 3.0 of its Entigo Reality partner management software. Entigo Reality is aimed at helping manufacturers and their channel partners jointly manage marketing, sales and service efforts. The company indicated that new features include the ability to track and recover warranty costs on component parts, automated intelligent claims processing and comprehensive reporting tools.


Ernex releases real-time redemption product

Marketing applications provider Ernex Marketing Technologies Inc., Vancouver, B.C., launched its Real-Time Redemption product that allows credit card holders to access account information and instantly redeem credit card rewards points at participating merchants' businesses. Local banks in Canada, in conjunction with businesses including Home Hardware and RadioShack, are already using the software. The application works in tandem with Ernex's Loyalty Database Hosting service.


Roundarch employs CRM game to lure customers

CRM integrators Roundarch are trying a new angle in an attempt to help potential customers visualize the challenges that lie within a typical CRM deployment. The firm has created an online game dubbed 'Why Lose the Customer?' that challenges players to navigate customers through 10 common interaction scenarios. Based on their answers, players either lose the customer, save the customer or "mildly torture" them. The game also has imbedded factoids to help players understand the reality around relationships and asks individuals to rate how they think their company is performing. The company's Web site has more information.


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