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Quick Takes: Opening up, going on the attack and getting instrumental

Roundarch moves to open standards, Witness attacks the middle market and Group 1 gets instrumental. These are among this week's announcements in the CRM market.

Roundarch moves to standards-based architecture

Chicago-based CRM integrator Roundarch reported that it is expanding its Enabling Technology Platform to include technologies including J2EE, XML and Web services. According to the firm, the Enabling Technology Platform is a pre-integrated package of applications designed to accelerate deployment and lower total cost of ownership. The open framework aims to allow Roundarch clients to leverage standards-based technologies to increase flexibility for CRM integration projects.


Witness Systems releases mid-market offering

Atlanta-based software maker Witness Systems unveiled its Express package aimed at the mid-market. According to the firm, Express bundles together software, hardware, training and remote implementation tools. The offering combines the firm's eQuality Balance voice and data recording and eQuality Evaluation performance reporting software to support mid-sized contact centers.

Witness Systems

Group 1 Software lands National Instruments pact

CRM vendor Group 1 Software Inc., Lanham, Md., reported that National Instruments is buying into its verification and customer data offering, HotData. National Instruments integrated HotData into its customer database to provide business profiles and data quality services in order to increase cross-selling and up-selling initiatives. The company said it selected the software because it integrates customer information from multiple data sources and delivers real-time information into its customer database.

Group 1

Akibia Consulting releases tool for Siebel e-business applications

Akibia Consulting, Westborough, Mass., has launched its PhaseNext prepackaged integration offering built on Siebel eBusiness Applications from Siebel Systems, Inc. PhaseNext solutions is an integration service offering that provides a company's existing customers with additional data on sales, marketing, customer service or partner relationship management solutions. For example, the tool enables customers to add automated e-mail response, marketing analytics and Web self-service to existing Siebel e-business Applications.


Pivotal hires former Siebel VP

CRM software maker Pivotal Corp., Vancouver, B.C., appointed Melanie Bell, former regional vice president of sales at Siebel Systems Inc., to the position of senior vice president of North America strategic accounts and central region. Bell has 16 years of enterprise software sales and technology experience, including five years at Siebel. According to Pivotal, the executive accounted for some $18 million of license revenue as an individual contributor and $70 million of license revenue as a manager during just one year of her tenure at the CRM giant.


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