Salesforce.com wins SonoSite deal
San Francisco-based applications vendor Salesforce.com reported that ultrasound equipment maker SonoSite Inc., Bothell, Wash., has deployed its online CRM application across its global operations. Under the deal, SonoSite employees in North America and Europe are using Salesforce.com's sales and support applications to access a single view of customer information from remote locations. SonoSite officials said the Salesforce.com application has enabled it to manage costs and increase efficiency even as the company doubled its U.S. sales force this past year.
Oracle lands Norwegian Airline Braathens
Software maker Oracle Corp., Redwood Shores, Calif., announced that Braathens ASA, Norway's largest airline, has gone live with the marketing software modules of its e-business suite. Oracle said the entire system was implemented in just 75 days in Norway. Braathens said it hopes the software will enable it to improve customer segmentation and personalize marketing, building on its existing marketing initiatives.
iConexio gains IBM recognition
Georgetown, Ontario-based applications integration specialists iConexio Technologies Inc. received validation from Armonk, N.Y.-based IBM Corp.'s ServerProven Solution program. Becoming IBM ServerProven allows iConexio to utilize IBM technical support and special joint marketing tools. The company's Integrated CollaborationFramework (ICF) supports data integration, Web services and collaboration with process automation and workflow engines, and is now certified on IBM hardware platforms.
StrategicOne partners with Revenio
Burlington, Mass.-based software maker Revenio announced a partnership with StrategicOne, a Kansas City, Mo.-based marketing-technology consulting and implementation firm. Under the relationship, the two companies have developed an application they are calling "dialog marketing" that lets companies interact directly with customers through pre-determined communications.
Interactive Intelligence and TSA Telecom ink pact
Indianapolis-based software vendor Interactive Intelligence Inc. reported that it has signed a deal with Swiss telecom provider TSA Telecom. Under the reseller agreement, TSA will market, sell, install and support Interactive Intelligence's interaction management software to contact centers and enterprises throughout Switzerland.
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