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PricewaterhouseCoopers and BroadVision enter into global alliance

Building on BroadVision's e-business suites, PricewaterhouseCoopers (PwC ) and BroadVision have entered into an expanded global alliance. The alliance boosts the companies' abilities to offer their clients CRM-related products and services.

"BroadVision is now one of our key strategic vendors," said Sam Kapreilian, PwC partner for CRM and BroadVision leader.

Over the past year, PwC and BroadVision have worked on over 20 projects together. These have included business-to-business, business-to-consumer and business-to-employee applications for the utilities, financial services, consumer packaged goods, telecommunications and retail industries. The companies currently have plans to release software and services for the pharmaceutical and insurance industries.

PwC has trained over 750 consultants on BroadVision's software suite and intends to train another 750 employees over the next year. "Versus other relationships, [we] don't mobilize or dedicate people around them," Kapreilian said, citing PwC's relationships with companies such as Siebel Systems and SAP.

The new partnership "aligns really well with an enterprise company of our scale. We have experts on CRM and B2B markets, and these process experts can leverage the strength of [BroadVision's] tool," Kapreilian said. "It embodies a strategy and process improvement."

BroadVision was a good choice for a partnership of this magnitude due to the power of its software, which has approximately 12 modules that allow for the creation of portals across all front office touchpoints, according to Kapreilian. He noted that PwC's customers preferred to have one integrated package, instead of several different software systems.

"What's really important is the speed of deployment," Kapreilian said. The BroadVision application suite has a lot of capabilities and functions "out of the box," versus building an entire set from scratch. Additionally, a lot of research and development, testing and documentation comes with the software, which singular tools requiring customization to a customer's specific systems don't have, he added. "It's a big advantage for large-scale customers."

One company that has benefited from the alliance between PricewaterhouseCoopers and BroadVision is eReliable Commerce, a developer of B2B exchange technology.

"We secured $12 million in funding, partly because of the PwC architecture," said George Nagy, CEO of eReliable. After looking at half a dozen different firms to help build their architecture, eReliable chose PwC, and later, BroadVision, to assist in building their Secured Dynamic Trading Network for B2B exchanges, he said.

"We beat our projection of nine months [to deploy the architecture]," Nagy said. The development of the Secured Dynamic Trading Network took six months, instead. It allows for authentication, on-line negotiation, electronic contract generation, secured payment processing and logistics and shipment management.

The only issues eReliable encountered were initially with BroadVision's manual, but according to Nagy, the company did fix that problem. Overall, Nagy said, "it went pretty smoothly."

BroadVision's software is also fully Java compliant, which enables users to drive interfaces to other systems and other environments, Kapreilian said. "It gives a fully modular capability, which clients have been yearning for. ...People don't want to be trapped into not being able to drive other ... applications into a portal," he added.

For more information, visit PricewaterhouseCoopers' Web site and BroadVision's Web site.

Also check out Best CRM Web Links: Vertical Industry Applications: Business-to-Business

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