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Salesforce recently held an exclusive analyst summit with a select group that covers the CRM market. Brent Leary, co-founder and partner of CRM Essentials LLC, was there, and he recently shared some of the highlights with SearchSalesforce.
First, there was Salesforce's attempt to clarify confusion surrounding its goals with its Salesforce IoT Cloud platform. Since its launch at Dreamforce 2015, observers have wondered how far into the market Salesforce will extend itself. At the summit, the company said it's not trying to compete with IoT infrastructure players; instead it's trying to create an environment in which IoT data can become meaningful and actionable to enhance customer experience.
"Their IoT Cloud is not meant to be a competitor to the big infrastructure companies that are creating IoT infrastructure like Amazon, Google, Microsoft, IBM," Leary said. "They want to work with those big IoT infrastructures to allow their customers to take what is coming out of there and use it from a CRM perspective. How do you take all of those signals coming out of Microsoft's Azure? How do you take that information and turn it into an engagement strategy for understanding the customer?"
The summit also featured other highlights, such as how the Salesforce Lightning development platform has extended to customers and partners, enabling these third parties to build on top of the Salesforce platform.
"The idea is to make the Lightning interface more consistent across not just Salesforce applications but to make it an easier, more consistent development experience for third-party developers to make [non-Salesforce] applications look like Salesforce Lightning apps," Leary said. "So it's allowing third-party developers and customers to more easily create applications on the Salesforce platform."
The summit also covered Salesforce's continuing foray into the SMB market with offerings like SalesforceIQ. Leary noted that Salesforce is decidedly going after small and medium-size businesses.
For more, check out the podcast above.
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