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Salesforce's App Hub opens access to app ecosystem

Users of Salesforce's can now use more than 50 partner apps and connect third-party apps directly to the customer service platform.

Salesforce released an add-on to its offering that intends to make it easier for small and medium-sized users to use partner applications for customer service.

The App Hub gives users access to more than 50 apps. Users can connect third-party apps directly to the agent console, eliminating the need for agents to toggle back and forth between different apps. The App Hub includes telephone support with incoming service calls appearing in the agent console.

A feature called Desk Connect syncs data from support cases to App Hub partners can also integrate with Salesforce. is available at $30 per user per month. Desk Connect and telephony integrations are available in the Plus plan, starting at $50 per agent per month.

Pipeliner CRM integrates with Yesware

Pipeliner CRM, a sales management software provider based out of Marina del Rey, Calif., announced that its platform now integrates with Yesware Inc.'s products to help users track email results between sales representatives and prospects.

Pipeliner and Yesware sync with Gmail; all sent email will appear in Pipeliner CRM records. Email scheduling, tracking and management capabilities are included. Yesware keeps track of messages sent to prospects and email clickthrough rates.

In addition to tracking emails, Yesware also provides analytics for Gmail and Outlook.

Virtual Artifacts launches social tools

Virtual Artifacts Inc., a Canadian provider of social communication tools, released Social X, an app that connects different social media accounts to communities on existing Facebook pages, and Social X Community CRM, which allows companies using the Social X app to communicate with existing and potential customers in those communities.

Social X allows companies and employees to use Facebook for work-related activities with alternate profiles that don't compromise their personal social media information. Customers can also use anonymous identities in the communities.

In response to the declining user base of Facebook, Social X allows companies to embed their communities directly on their own websites, essentially giving them their own social networks to communicate with their customers and prospects.

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