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UI the next platform step for

Moving from CRM vendor to platform vendor, will unveil a tool allowing developers to build user interfaces based on technology.

At its upcoming Dreamforce user conference next week, will reveal the next step forward in its evolution from a CRM company into a Software as a Service (SaaS) platform provider.

Dubbed, the latest move builds on the San Francisco-based company's Apex, a Java-like programming language the company unveiled at last year's Dreamforce. Customers can tailor's technology to their needs and have it hosted by offsite, accessible via the Internet. In addition, earlier this year, the company began offering a

Users will be able to shift around existing user interfaces with new wizards and processes. Features will include a pages capability, allowing developers to create new pages; components, allowing developers to assemble existing UI elements and reuse them and custom designed components; and logic controllers, which can reuse standard UI behavior like new. For example, adapted its application for Apple's iPhone, and it could potentially be used to adapt applications for kiosks or tablet PCs.

Pricing will start at $25 per user per month and vary depending on the number of platform capabilities an organization requires. Visualforce will be available as a developer preview for Dreamforce attendees and is scheduled to be generally available in the fourth quarter.

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