Read SearchCRM.com's top five most-read headlines on Microsoft Dynamics CRM, plus breaking news from the 2007 Microsoft Convergence conference in this special report. In recent months the company ramped up CRM offerings, completed acquisitions, and released several new products. Microsoft is challenging traditional top dogs in the CRM market like Oracle and SAP and making moves into Software as a Service (SaaS) CRM territory, the analytics and self-service markets. At Convergence, senior executives made announcements on SaaS developments and a new acquisition, and discussed CRM user adoption. Catch up on Microsoft news and read headlines from Convergence here.
|Microsoft Convergence news|
Microsoft gives first glimpse of SaaS CRM: Microsoft unveiled some of the new features in its forthcoming Titan release, which includes a multi-tenant on-demand application.
Microsoft to buy TellMe's speech technology: Microsoft continues to push into the speech applications market with the acquisition of TellMe and its services.
Metrics mean Microsoft CRM success: A CRM user attending Microsoft Convergence brought service and marketing metrics from his old job to ensure CRM success at his new one.
Microsoft CRM targets usability: At its annual Convergence conference, Microsoft continued to tout usability and flexibility in CRM as user adoption remains a key CRM hurdle.
|Preview to Microsoft Convergence|
Microsoft to integrate CRM with Office 2007, Vista: The new release of Microsoft Dynamics CRM, called Version 3 for Office 2007, and Windows Vista, V3C internally, will feature deep integration with the new system, according to Brad Wilson, general manager of Microsoft CRM. CRM will also lead the company's Live efforts.
Best Buy gears up for Vista, Microsoft CRM: The retail giant's small and midsized business (SMB) sales team is hoping to cut down its sales cycle with the new integration between CRM and Office. This smaller sales division is effectively piloting Vista, Microsoft's newest operating system, for the larger Best Buy organization.
Microsoft takes next step toward SaaS CRM: Early in 2007, Microsoft released CRM Live to select partners in its Technology Adoption Program (TAP). The company heralded its "portable model," which allows customers to switch between hosted, SaaS or on-premise CRM with the same metadata.
Microsoft adds analytics to CRM: Microsoft is offering a free analytics package for CRM based on its wider business intelligence (BI) initiative. The analytics package uses technology from Microsoft's SQL Server, Business Scorecard Manager and Excel.
Microsoft extends into online service with Colloquis buy: Late in 2006, Microsoft purchased Colloquis, a provider of natural language search and online service technology. Microsoft will offer services based on Colloquis technology to online businesses as well as incorporating it into its own applications.