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Oracle reveals first Fusion apps

Operational dashboards, developed for PeopleSoft CRM, are the first applications to be developed with the company's Fusion Middleware.

Barney Beal, News Editor

SAN FRANCISCO -- Oracle Corp. today said it has developed the first applications to be released on its Oracle Fusion Middleware.

PeopleSoft Enterprise CRM Operational Dashboards provide embedded intelligence into the enterprise to monitor day-to-day operations, said Barbry McGann, vice president of CRM application product strategy for the Redwood Shores, Calif.-based company.

Oracle unveiled the new release at its OpenWorld conference being held this week. The conference brings together users of PeopleSoft, Oracle and J.D. Edwards technology together at one show for the first time.

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The new release will include CRM dashboards for sales, service, order capture, help desk for IT and help desk for human resources that allow managers to make proactive decisions without having to rely on IT to run queries. McGann likened the dashboards to a global positioning system that provides users information in context as they try to find their way.

"Not only does it know your starting and end destination, but it knows where you are off course if you make a wrong turn," McGann said. "They're over your operational systems; they're always on time. They monitor your financial objectives and your customer objectives for satisfaction. And when you're starting to veer off that course, it will proactively alert you and provide you with those key business actions to get you back on track."

For example, the Sales Dashboard provides visibility into revenue, pipeline status and sales team performance that would enable sales managers to optimize the time and effort based on the value of an account.

"This is really the first proof point of Fusion," said John Ragsdale, a research director with Cambridge, Mass.-based Forrester Research Inc. "They pulled together some of the usability from PeopleSoft. I was surprised we got it so early."

The pace of development and the commitment bode well for integration with the technology from Siebel Systems Inc., which Oracle announced last week it would acquire for $5.85 billion, Ragsdale said.

"What I really like is they use that dashboard to execute business processes where you can define rules to notify users or execute action," he said. "Instead of just a view, it's a portal into what's happening. This really does have user control."

The dashboards have been developed for the PeopleSoft Enterprise CRM 8.8 and 8.9 suites and will be generally available by the end of the year. Oracle is in the process of developing the dashboards for the EnterpriseOne application, the former J.D. Edwards software that was moved to PeopleSoft following its acquisition.

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