Siebel User Week, being held next week in Los Angeles, will serve as the "coming out party" for new CEO Mike Lawrie, according to Siebel executives.
The three-day conference is expected to draw about 3,000 Siebel users from around the globe and will be the first time Lawrie, who took over the company from founder Tom Siebel in May, addresses customers and the press and analyst communities.
A former IBM executive who steered the company through its own implementation of Siebel, Lawrie will discuss the future of Siebel, which has seen its stock price steadily slip in recent quarters.
"He'll be bringing Siebel into Chapter II and talk about where Siebel is going," said Jeff Pulver, vice president of worldwide marketing for Siebel. "Mike is a seasoned business executive and was responsible for rolling out Siebel at IBM. He brings a unique perspective."
For the first time, Siebel will be offering a simultaneous business intelligence (BI) track at the conference, targeting "not the CRM audience, but the hardcore data warehousing and analytics people that live and breathe analytics," Pulver said. Siebel will be making product announcements that signify a deeper commitment to BI, he added.
In other product news, Siebel will be touting the advancements of its 7.7 release, including order management and marketing improvements. The company will also show off vertical versions of its hosted offering Siebel OnDemand. Vertical versions of OnDemand for financial services, high tech, life sciences and automotive will be available in the fourth quarter of this year.
Siebel will also be introducing new executives that Lawrie has brought on board with him. The real focus of the event, however, will be on customers, not on products, Pulver said. There will be more than 100 customers presenting at the breakout sessions.
"We'll be talking a lot more about how do we make these customers successful," Pulver said. "CRM is much more than a technology discussion, it's about people and process and governance. Many of our customers want to glean those best practices."